Japanese Toyota's share in the global car market has been one of the best all year round, which has a huge relationship with its rich models, up to mini cars, up to large SUVs, almost all models of Toyota have involved in the spirit, from its strategy in the domestic car market can be seen that Toyota in the market segment this piece of grasp is in place, as long as the launch of new models are basically two-car policy, but where there is a little opportunity, it wants to take it for itself.
From the perspective of Toyota's sales performance, this kind of wide netting method is indeed useful, but so many models will inevitably encounter slow sales, such as GAC Toyota Lingshang, as an A+ class sedan launched on the market, and sister car Toyota Asiatic Lion shining debut, originally was given high hopes, but did not expect to encounter the Waterloo incident, since the Toyota Lingshang listed, the average monthly sales want to break through the four figures is very difficult thing, last month actually sold less than 500 vehicles, which may have to make a lot of contribution to Toyota's black history.
From the point of view, Toyota Lingshang styling design young sports, is the type of domestic consumers will like, but people familiar with Toyota cars are not difficult to find, Toyota Lingshang is simply the larger Toyota Leiling, this operation in Toyota we can often see, cost saving, the same platform to build, save time and effort, change a name can do new cars to sell, for consumers, Toyota somewhat lack of sincerity.
Toyota Lingshang sold so and the degree of attention of car companies has a lot of relationship, chip shortage is this year many car companies to face the test, Toyota to deal with this problem to use the strategy is to leave the best resources to the influence of large and high profits of the car, so no matter how to arrange, good things can not turn Toyota Lingshang, in this case, it has become a victim.
Of course, the main reason for the dismal sales of Toyota Lingshang may be unscientific pricing, the same level, the same brand, Toyota Lingshang is also higher than its sister car price of more than 6,000, car companies are inevitably a little overconfident, listed for half a year, the new car has not had any preferential treatment, in the fierce competition, everyone is in the price reduction, for Toyota Lingshang has been a firm attitude, consumers some can not accept, coupled with their own new car models are less, not much selectivity, the range of the range is bound severely, It is difficult for Toyota Lingshang to counterattack.
Domestic consumers have bid farewell to the stage of complex control and excessive attention to brand influence, the public's acceptance ability is getting stronger and stronger, and Toyota's way of wanting to cut leeks will not work!