Recently, presumably the "Tan Fish Head Trademark Auction" storm has stirred up the fish hot pot industry in the catering industry! As the largest joint-stock catering company in Sichuan Province, it has wholly-owned subsidiaries such as Food Research Institute, Culinary Institute, Logistics and Distribution Center, with more than 8,000 employees, annual sales of more than 500 million yuan, and the company's brand intangible assets worth 800 million yuan.
It is such a company that says that it will go out of business, shocking countless enterprises in the catering industry!
Many young catering people may not have any concept of Tan YuTou, but if you look at it 10 years ago, when the current hot pot overlord Haidilao is still trying to forge ahead, Tan Yutou has already walked at the forefront of Chinese catering, and it is ready to go public!
Tan Yutou founder Tan Chang'an is a native of Sichuan, as the hometown of hot pot in Sichuan, Tan Chang'an founded the first Tan Yutou hot pot in 1996, it was to see the chaos of the market at that time and the potential of fish hot pot! At that time, with excellent marketing, Tan Yutou used open kitchen methods to make Tan Yutou survive in the era of "gutter oil" and made a name.
Why a good Tan Yu Head will suddenly go out of business, this is directly related to the heart of Tan Yu Head's heart to go public!
Tan Yutou is getting bigger and bigger, and Tan Changan also wants to make the Tanyutou store brand the first domestic catering brand. In 2009, Tan Yutou borrowed backdoor Fuji Food, but was exposed by the media in the middle, resulting in being cut off by Anhui Venture Capital with a state-owned background for HK$658 million. In 2011, via the backdoor Vio Group, it was eventually acquired by the China Uranium Development Corporation for HK$984 million.
Tan Yutou, which has failed to go public twice, is not willing to just meet the slow trend of existing development. In order to get faster development opportunities and a strong capital chain, Tan Changan signed a VAM agreement with a Hong Kong venture capital company, which said: Venture capital gave Tan Yutou a financing plan of 20 million US dollars, and at the same time required Tan Yutou to achieve profit purposes within 3 years and successfully listed!
However, what Tan Yutou did not know was that it was this betting agreement that made Tan Yutou start to enter the lowest point of his life. Tan Chang'an, who signed a VAM agreement, received a $5 million venture capital payment in the first year, and when Tan Yutou was preparing to expand aggressively, the investor's subsequent payment was not heard. Tan Yutou was already deeply involved in the problem of broken capital chain at that time, and in order to solve the immediate crisis, Tan Chang'an made a paid loan to private capital.
In the same year, some media broke the news that Tan Chang'an, the founder of Tan Yutou, owed 20 million yuan in debt in Macau. A stone startled a thousand waves, the supplier, capital, and lending institutions came to the door at the same time to collect debts, and many people were no longer willing to borrow money to Tan Chang'an because of this matter. Due to the complete disconnection of the capital chain, Tan Yutou, who was cornered in 2016, declared bankruptcy!
And it just so happens that 2016 is the dividend outlet for the development of domestic fish hot pot!
In 2016, in order to impact the homogenization competition of the hot pot market, fish hot pot was valued by many catering people and began to focus on building. Cold pot fish, grilled fish, rattan pepper fish hot pot, spicy fish hot pot, bean flower fish hot pot began the development of the golden period, and now also spawned the emergence of many well-known fish hot pot brands.
On the other hand, Tan Yutou, as the leader of the fish hot pot, did not wait for the wind outlet because of various problems! For catering people, Tan Yutou is just a lesson from the past, do not rush to do catering, to step by step, to consolidate the product is the right way!