Some time ago, Tan Yutou's trademark auction incident attracted many concerns, but also let Tan Yutou, the former first hot pot brand that has been bankrupt and liquidated, re-enter people's vision, and when Tan Yutou is mentioned, it is necessary to mention the gambler boss of Tan Yutou, Tan Chang'an.
<h1 class="pgc-h-arrow-right" data-track="2" > the establishment of the Tan fish head universe</h1>
In 1996, at that time, a variety of hot pot types had appeared in the Sichuan hot pot market, and in order to maintain the popularity of hot pot, the hot pot industry often carried out various innovations, such as fish hot pot and other categories appeared at that time.
Veteran Tan Chang'an invited friends to dinner in a shop specializing in fish hot pot, the fish meat was eaten clean, but the fish head was not moved, tan Chang'an, who was not full, ate the fish head, and was stunned by the delicious taste of the fish head in an instant, and the idea of creating a fish head hot pot also came to his mind.
So tan fish head hot pot turned out to be, and because of the uniqueness of fish head hot pot, Tan fish head exploded throughout Chengdu.
Although Tan Yutou exploded, in the hot pot province of Sichuan, Tan Chang'an is still facing great pressure, because Tan Chang'an chose to go north to Beijing, and at the same time began to expand to the whole country, and even opened the store to Hong Kong, Macao, Taiwan, Singapore.
In just ten years, Tan Yutou accumulated tens of billions of assets and became the veritable king of hot pot at that time, but the brutal expansion led to chaotic management of franchise stores, and problems such as redundant administrative systems also appeared, leaving a curse for the collapse of Tan Yutou in the future.
<h1 class="pgc-h-arrow-right" data-track="2" > Tan Changan's listing dream</h1>
Tan Changan, who has tens of billions of assets, did not meet the current achievements, but set his sights on the listing.
In 2009, Tan Chang'an finally waited for the opportunity, a Hong Kong listed company Fuji Food applied to the court for liquidation, Tan Changan started the idea of backdoor listing, but because of Tan Yutou's high-profile publicity before the backdoor, leading to a flood of mainland catering enterprises, and finally Fuji Food was cut off by another company.
At this point, Tan Changan's first listing trip was a failure.
Speaking of the second listing planned by Tan Chang'an, it is even more dramatic.
One day in 2011, Tan Chang'an was sitting on a plane and met a Chengdu compatriot who told Tan Chang'an that a pharmaceutical company in Hong Kong was in poor condition.
At this time, Tan Changan's mind of backdoor listing began to come alive again. But just when Tan Changan was preparing to take over the pharmaceutical company for more than 200 million Hong Kong dollars, he was preempted by other companies.
Two consecutive listing failures made Tan Changan completely crazy and made the decision to go public independently.
<h1 class="pgc-h-arrow-right" data-track="2" > slide madly into the abyss, and the boss becomes old</h1>
In 2011, Tan Changan signed a VAM agreement with a Hong Kong venture capital firm to invest US$20 million, and Tan Changan had to ensure the specified profit target and successfully listed within five years, otherwise he would have to pay sky-high compensation.
At first, the venture capital company only invested $5 million, and the remaining 75% of the funds did not actually arrive, but even so, Tan Changan still started a crazy expansion, and even made equity investment in other hot pot companies, overdrafting the VC's $20 million in advance.
However, for the catering industry, which emphasizes cash flow, once the capital hole of the enterprise is formed, it is the beginning of the disaster.
Just when people thought that Tan Yutou would continue to soar, but broke the news that the owner of Tan Yutou owed 20 million yuan of gambling debts and repaid the casino's debt collection list, and later a small loan company sued Tan Chang'an in court, demanding repayment of 15 million yuan.
A stone stirred up thousands of waves, and the news broke, so that more people began to examine the economic situation of Tan Chang'an and Tan Yutou, and refused to give Tan Chang'an a loan.
Tan Yutou, whose funds were not in place in time, failed to complete the provisions of the agreement, and Tan Yutou had to face sky-high compensation, which also made Tan Yutou completely plunge into a financial crisis.
After this, Tan Yutou began to decline step by step, until August 2020, Tan Yutou's last base camp store announced its closure, and Tan Chang'an also became Lao Lai.
According to later media interviews, Tan Chang'an admitted that he did like to gamble money, and Tan Chang'an always believed that gambling was one of his few advantages, because according to Tan Chang'an's self-description, he often won money in gambling.
Whenever Tan Chang'an wins money, he often gives 100,000 or 200,000 when he sees people. Whenever he won money, Tan Chang'an was always surrounded by people.
And this gamble, in the end, ruined him, so that he also made a big bet on business decisions, but this time he was defeated.
<h1 class="pgc-h-arrow-right" data-track="2" what > made the billion empire collapse? </h1>
Since Tan Changan planned to go public, Tan Yutou's performance from leader to franchise store has almost deviated from the track: Tan Changan left Chengdu for 6 years due to an incident, and the company frequently had food safety accidents in franchise stores due to poor management, which made Tan Yutou's brand image and reputation plummet.
At the same time, Haidilao made a reputation with its service characteristics, broke out of the hot pot field, and many distinctive hot pot brands also emerged in an endless stream, and the unchanged products and services of Tan Yutou gradually could not keep up with the trend of the times.
Tan Changan shows us the whole stage of a catering person from the rise to the decline, of which we catering people can learn from, such as innovation ability, and more is what we catering people should avoid, such as poor management, service and product unchanged, understand Tan Changan's failure and understand what catering should do in the end.
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