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Cover news reporter Ma Mengfei Chen Yiran Photography Wei Wei Ouyang Chenyu
On December 3, at the Tan Zi fish hot pot restaurant near the west section of Chengdu's Second Ring Road, the clerk was nailing one picture frame after another to the wall, and the photos were all photos of Tan Chang'an and the stars, including Chow Yun Fat and Aaron Kwok...
Tan Chang'an is the flag bearer of the store, but he is no longer the owner. From Tan Yutou to Tan Ziyu, from boss to consultant, over the years, with the Tan Yutou Empire created by Tan Chang'an from ordinary to brilliant to the end, he also experienced a wonderful reversal of life.
After walking through the peaks and valleys that many people will never experience in their lifetime, and after years of silence and making a high-profile comeback, Tan Chang'an even gave up the "Tan Fish Head" sign that had created countless glories. He said: "I will never regret it, what should be yours is yours, and what should not be yours has nothing to do with you for half a dime." ”
01
Tan Chang'an "re-emerged" after six years away
I believe that there are three major reasons for the end of Tan Yu's head
In mid-August 2020, the last Tanyutou hot pot in Chengdu was closed, and the Tanyutou signboard, which carries the taste memories of an entire generation and created countless business legends, was sealed. At this time, it was a full thirteen years since the founder Tan Changan entered the Forbes rich list with a wealth of 2 billion. In the past thirteen years, from the peak to the trough, every ups and downs of Tan Yutou has attracted much attention, and Tan Chang'an's business story has been interpreted in countless versions: debt crisis, IPO betting failure, gambling loser... Only Tan Chang'an himself, who was in the center of the Eye of the Storm, remained silent.
The former Tan Fish Head has begun to prepare for its own IPO.
Tan Chang'an recounted the past, "In 12 or 13 years, a venture capitalist in Hong Kong said to invest $20 million in us, a one-time investment, and after he invested $5 million, we communicated and felt that it was not so much to use, and it was a waste to pile up on the account, and the remaining $15 million was not invested. ”
Tan Chang'an
After that, because the other party has not invested the remaining 15 million US dollars, Tan Changan was forced to fill this hole himself, which led to problems in Tan Yutou's follow-up capital chain. "You shouldn't trust others easily." Tan Chang'an sighed.
Back to now, just three months after the last store closed, Tan Chang'an is no longer silent, and even returns with a relatively high-profile posture. "I am Tan Chang'an, the leader of Chinese hot pot at that time, the tide rises and falls, and the gold is scattered, but I am still ambitious and proud." On November 24, Tan Chang'an posted his first video on Douyin. Subsequently, he began to give a voice in the media interview, and did not hide the past. In an interview with the cover news reporter, he also told reporters that there were seven or eight media outlets waiting to interview him.
Why has it disappeared from the public eye all these years? Tan Changan said that it is mainly in Hong Kong to deal with the problems left by the previous company, but also to reflect on the past. "The end of this business empire surprised me." For the ending of Tan Yutou, Tan Chang'an himself summarized 3 reasons.
First, he was born in the army, and he had the personality of identifying goals, moving forward courageously, and never looking back, so after he decided to go public, he always moved towards this goal, although there were many accidents in the middle.
Second, in the process of Tanyutou's development and growth from its inception to its development and growth, it has actually been developing in the midst of problems and buried many hidden dangers.
Third, Tan Chang'an blamed himself. "I want to review myself, I am not prepared to deal with the emergency of the 'spare tire', which I admire Huawei, should learn from Huawei."
What is the high-profile return after years of silence?
Tan Chang'an said that it was because the descendants of several comrades-in-arms wanted to come out to start a business last year, and the comrades-in-arms were afraid that the children would not be able to do well, so they asked him to come out and "raise the flag" to help, plus some partners and old employees in the past also had ideas, so they decided to "re-emerge from the jianghu" and "I don't want to do this for money." If I can do something earth-shattering, it makes me happy. ”
02
The brand attribution of "Tan Fish Head" is undecided
The "last store" was not taken
It is worth noting that although Tan Yutou's business has come to an end, The brand of Tan Yutou is actually still very appealing, but Tan Changan did not use the signboard of "Tan Yutou" this time, but played a new brand "Tan Ziyu".
"I'm going to say a few more words about that." Talking about this topic, Tan Chang'an couldn't help it, "In 2013, because I was going to Hong Kong, this store was hosted by our landlord. "The original plan was that after Tan Chang'an returned, the landlord should return it to him unconditionally, but perhaps for other interests, they refused to return it to me," the brand is not good, the landlord does not care, as long as he can receive the rent." ”
After repeated communication several times, Tan Chang'an was desperate and decided to simply not want them all, so he didn't want a penny for all the assets in that store.
At this point, the Tan fish head hot pot has all withdrawn from the historical stage.
At present, the "Tan Yu Head" brand still belongs to Tan Yu Head Investment Co., Ltd., because the company's economic disputes have not yet been resolved, so the final ownership of "Tan Yu Head" can not be determined even by Tan Chang'an himself. However, after a pause, Tan Chang'an waved his hand indifferently and said, "This is not important, as long as I Tan Chang'an is here, Tan Yutou is there." Tan Chang'an, who is now slightly "Buddhist", did not have the idea of playing "Tan Fish Head" again.
But when he talked about this, the whites of Tan Chang'an's eyes were slightly red, and under the yellowish light, his eyes flashed brightly.
From "Tan Fish Head" to "Tan Zi Fish", it is not only the brand that has changed. The boss of the love story was once the most prominent label on Tan Chang'an in the past. But after reappearing in public, his thinking has changed. "In the past, I always thought that I would be better to others than my heart, and others should always be good to me. But this is often not the case, especially in the capital markets, which is a 'cannibalistic' place! After experiencing great ups and downs, Tan Chang'an sighed that he once regarded "feelings" more seriously than "reason", so he "suffered a lot of losses".
Tan Yutou went downhill for this reason, in Tan Chang'an's narration, he used to trust others, which led to the break of the capital chain, and the huge empire thus appeared in an ant nest.
So if you encounter a conflict between "feeling" and "reason" today, how do you choose? "I choose!" There was a moment of silence, Tan Chang'an said. Tan Chang'an, who once wanted to go public, has now said that "listing is not so good".
03
From boss to consultant
Still "a person who likes to make a fuss"
The change in mood may also be related to the change in Tan Chang'an's identity. Taking this year as the boundary, Tan Chang'an's life has two important identities, the first half is the boss of Tan Yutou, busy and hard; the second half is Tan Ziyu's consultant, comfortable and casual.
Tan Chang'an is a very meticulous person, once managed Tan Yu head, he even had to manage the kitchen faucet dripping water, it is this fine management that makes Tan Yu Head continue to move to the peak. But after entering the new identity, Tan Chang'an began to "indulge", "In this I want to come, I want to go, I don't want a salary." ”
Yes, although Tan Ziyu hot pot also carries the "Tan" flag, the founder team also relies on Tan Chang'an to raise the flag, but Tan Chang'an only does the work of consultants, "I only grasp the taste, development, recruitment, decision-making I do not care." ”
But for this new store, Tan Chang'an obviously has deep feelings. There is a whole wall in the lobby with photos of Tan Yutou's former branches, as well as photos of him and various stars. During the interview, he specially posed a position to ensure that the "Tan" sign can appear with him.
Tan Ziyu, who inherited the lineage of Tan Yutou, can fight out in today's catering whirlpool, which is Tan Changan firmly believes, "Now many restaurants are taking the Internet red traffic route, but I think the taste, service and quality of catering are still the most important." Tan Chang'an had the courage to say such a thing.
He told an impressive vignette. Tan Chang'an once received a Taiwanese diner, this family is the "iron powder" of Tan Yutou, who has flown to Beijing many times and then transferred to Chengdu, just to eat a bite of Tan Yutou, and even pack a pot bottom to go back to eat. This is the highlight moment of Tan Chang'an and Tan Yutou.
At the busiest time, Tan Chang'an had to rush to four places a day to cut the ribbon for Tan Yutou's new store. As for materials and money, there is never a shortage. "Every day when I wake up, there are millions more on the account, and the clothes I bought more than ten years ago can't be worn yet, of course, because Fa Fu can't wear them." Tan Chang'an said half-jokingly.
But now, Tan Chang'an's life has been a lot more relaxed, and his desire for material things has also been reduced to the minimum. His latest fun is to play Douyin, what content comes out of each issue of the Douyin account is Tan Changan personally covered, in The Douyin he does not shy away from telling his ups and downs in the past, and sharing his feelings and stories with this experience, "I have so many experiences, sharing with everyone, can help them." Tan Chang'an said. After all, the ultimate definition he gave himself was "a man who likes to make a fuss."
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