Chengdu Tan Fish Head auctioned 49 trademarks, and the well-known Fish Head Hot Pot went bankrupt and liquidated

According to the official public account of Taobao Ali Auction "Ali Auction", from 10:00 on May 1 to 10:00 on May 2, the manager of Chengdu Tanyutou Investment Co., Ltd. (hereinafter referred to as "Chengdu Tanyutou") will auction the exclusive rights of 49 trademarks under the name of Chengdu Tanyutou on the Ali Auction Qiangqing platform of Taobao. In early April this year, Chengdu Tanyutou named 30 parking spaces under the name of the flow auction.

Tan Chang'an, the founder of Chengdu Tanyutou, said in a recent interview with the media that he would "get back the trademark". On April 22, a reporter from the Beijing News called Chengdu Tanyutou Investment Co., Ltd., and the phone showed that "service has been suspended." ”

Photo/Screenshot of Ali auction

The starting price of 49 trademarks is 1 million

It is understood that there are 49 exclusive rights to the Chengdu Tan Yutou trademark in this auction, including "Tan Yutou", "Tan Zhuangyuan", "Bajiao Fishing House", "TanjiaBazi", "Tan Hong", "TANYOTO" and so on. The starting price of the trademark exclusive right auction is 1 million yuan, the deposit is 100,000 yuan, and the increase in price is 50,000 yuan (and its whole multiple).

The Beijing News reporter noted that of the 49 trademarks, 6 of them are in the process of renewal. According to Article 38 of China's Trademark Law, the validity period of a registered trademark is 10 years. Where it is necessary to continue to use a registered trademark after the expiration of its validity period, it shall apply for renewal of registration within 6 months before the expiration of the term. For the situation that 6 trademarks are being renewed, the auctioneer particularly reminds that before the expiration, the administrator has submitted an application for renewal and related materials to the Trademark Office, and whether the renewal can be successfully decided by the Trademark Administration of the State Intellectual Property Office after examination, this risk is understood and borne by the bidders themselves.

Ali auction also shows that on April 9 this year, 30 parking spaces under the name of Chengdu Tanyutou were auctioned for the first time at a price of 4.5 million yuan, and finally flowed.

On April 22, a reporter from the Beijing News called Chengdu Tanyutou Investment Co., Ltd., and its phone showed that "service has been suspended." ”

It was once popular in Beijing

On April 22, a reporter from the Beijing News searched for "Tan YuTou" in the public comments, although there are no stores in Chengdu, Beijing and other places at present, but its name often appears in the evaluation of netizens. Many old diners of Tan Fish Head will use the standard of Tan Fish Head to evaluate many hot pots now. "The bottom of the pot is very similar to the head of the Tan fish in the past." "This tomato pot is a bit of a tan fish head taste, not bad."

In a netizen's comment, he mentioned that not long ago, he took his parents to a restaurant near the west gate of Beijing Friendship Hospital that specializes in fish head hot pot, and his parents mentioned the Tan fish head at the intersection of Hufang Bridge. "It is said that the fish head hot pot of this family is much worse than the Tan fish head of that year." At that time, Tan YuTou was a sign of the intersection of Hufang Bridge, at that time, mobile phones were not so popular, and many people would say 'see you at the door of Tan YuTou'. ”

A senior food column writer recalled that around 2005, Tan Yutou was a hit in Beijing. Tanyutou hot pot was first fired on Gui street, and later a shop in HufangQiao was also very popular. "Tan Fish Head's fish head hot pot has red soup white soup, red soup with fish head is marinated with special spices, red and colorful, white soup can taste the freshness of fish head, but more diners always prefer red soup, think that only the tongue is fully stimulated to taste the taste of fish head."

The stranding of the listing plan led to a break in the capital chain and bankruptcy

According to the information of Tianyancha, Chengdu Tanyutou Investment Co., Ltd. was established on May 27, 1997, with a registered capital of 54.51 million yuan, and the legal representative Tan Chang'an is the major shareholder, with a shareholding ratio of about 95%.

Public reports show that since 2014, Chengdu Tanyutou has been in a debt crisis, and lawsuits have continued. Due to insolvency and inability to operate, in 2016 the creditors applied for bankruptcy in Chengdu Tanyutou, and was finally ruled by the court to be liquidated. In mid-August 2020, the last Tanyutou hot pot restaurant in Chengdu closed.

Industry voice analysis believes that Tan Yutou, who was called the "hot pot boss" at that time, is now bankrupt and liquidated, trademark auction, which should be related to Tan Yutou's attempt to list in Hong Kong, but the final failure led to problems in the capital chain.

Tan Changan said in an interview with the media last year that Tan Yutou's first heyday was in 2003, "At that time, it can be said that it was 'a piece of red', basically opening a store and exploding a store." "The second heyday was in 2010, when Tan Yutou signed a contract with a venture capital company with an investment of US$20 million, and Tan Yutou signed a VAM agreement to list in Hong Kong within 3 years." As a result, the shelves were set up, and the personnel and stores were found, but the venture capital companies only invested part of the funds. ”

Tan Chang'an admitted that the reason why Tan Yutou went downhill was related to the listing plan. "The break in the capital chain is the main reason."

Tan Chang'an said "will get back the trademark"

The Beijing News reporter also noted that the Tianyan inspection showed that Chengdu Tanyutou Investment Co., Ltd. was repeatedly listed as a dishonest executor, and the total amount of execution was currently more than 390 million yuan, and Tan Chang'an was also issued a restrictive consumption order many times.

For the previous arrears, Tan Changan said in an interview with the media last year that at present, "many real estate and real estate have been mortgaged and auctioned, and the company is following normal procedures." Bear as much as you want, and do it in accordance with legal procedures."

For the trademark being auctioned, Tan Changan recently told the media that he was aware of this matter, "We will take the trademark back and continue to be a high-end brand of Tan Yutou." ”

Tan Chang'an has also publicly stated before that the current Internet red hot pot and the hot pot made in the past like Tan Yutou are two concepts, and now it is not only for eating, but also to see whether the store has the intention of punching the clock and whether it can present something new. At the same time, he also believes that there is a "retrogressive" phenomenon in the current catering industry, "many businesses are killing into it, and want to make money as soon as possible, as to whether it can be developed, that is a later word." I don't approve of it, and it won't. Tan Chang'an said that many catering people are not as experienced as themselves, "I am willing to share stories and experiences with you, so that everyone can take fewer detours." ”

Beijing News reporter Wang Ping

Edited by Wang Lin Proofreader Li Shihui

Source: Beijing News