The AITO M5 must be a big seller, which is Huawei's backwater battle in the new car-making movement. It is a new model for automotive manufacturing and a new business model.
Wen 丨 wisdom driving network passers-by Jia
Huawei is a tidal wave in China's auto industry this year, and since the Shanghai Auto Show, it has turned the entire industry upside down.
And Yu Chengdong, managing director of Huawei, CEO of consumer BG, and CEO of smart car solution BU, is like Sun Wukong.
It's just that Huawei founder Ren Zhengfei threw a tight curse, who said who built the car and got out of the egg.
Can Huawei build a car? Absolutely. There are almost no technical shortcomings now, and in the words of one supplier, they are now only lacking chassis and driving technology.
Does Huawei want to build a car? Of course, mobile phones are subject to chips, and the consumer terminal business has plummeted, but the once-in-a-century smart car track is almost the fat meat that falls from the sky and is sent to the mouth, and it is born in the same vein as the ICT business.
But with Ren Zhengfei's tight curse, Huawei can't build a car, it's not purely an economic act, full of the flavor of political economy.
This afternoon, Zhi Driving Jun watched Yu Chengdong wipe his nose on the stage because of a cold and said more than 30,000 words about the release of a car.
He wanted to say too much and was too excited.
If the Cyrus SF5 is a small test knife, then the first model of the high-end brand AITO that is still in the Cyris system is a bit pro-son.
At the Guangzhou Auto Show a month ago, the Polar Fox Alpha Huawei version shouted for a while the first Hongmeng cockpit, which was deliberately restricted, and this statement was deliberately left to the Q&A M5.
But if you say that the biggest attraction of the Q&C M5 is the Hongmeng cockpit, then you are too underestimating the ambitions of Huawei and Yu Chengdong in building cars.
On December 23, 2022, at the Shenzhen Bay Sports Center, Huawei, positioned as an intelligent incremental supplier, stood in front of a car brand, and the brand owned by Fang Xilis was almost completely invisible.
Not only did Huawei's LOGO appear on the car interior, Yu Chengdong conveniently released a Huawei-branded charging pile.
Huawei is becoming a new phenomenon in China's new car-making movement, it is different from the FOUNDG of Weilai and Jianghuai Automobile, the two have a clear commercial agreement, and from the trademark registration of the China Administration for Industry and Commerce, the AITO trademark belongs to Xilix.
But in Shenzhen, Yu Chengdong announced its technology, performance, selling price, sales channels and sales methods as the founder of the Q&I M5.
And the team of its manufacturer, the Xilis brand, sat downstage and had a complicated mentality.
Is this mentality a reflection of The Well-off shares plunging 7.82% this afternoon?
Maybe there's a connection, maybe there's no connection.
But Yu Chengdong is still emphasizing: "Huawei focuses on the all-scenario smart life strategy, empowers the automotive industry with more than 30 years of ICT technology and leading smart travel experience, brings the digital world to every car, and helps car companies build and sell good cars." ”
Huawei's external caliber has not changed, but without opening the car door, just standing in front of the Q&A M5, you will think, is this a car built with all the current Huawei mature car-related and unrelated technologies?
Yu Chengdong said that it brings together Huawei's industrial design, engineering technology, system software and Hongmeng ecological advantages.
One of the most intuitive performances is that the control screen adopts huawei Pad technology, and the 15.6-inch 2K HDR intelligent central control screen realizes the narrowest border of the current car central control screen, which is smooth and easy to operate.
It can be said that at least 70% or 80% of Huawei's technology is used.
Is it the height that Huawei can reach to build a car? At least for now.
If Huawei officially announces the construction of the car, it should look like this.
After this day, it is no longer meaningful to discuss whether Huawei will build a car, because it has substantively entered the new car-making track and is shaping the Huawei model of this industry with its own will.
Huawei claims not to build cars,
One does not want to directly compete with the German automotive industry to affect the EU business;
Second, it does not compete directly with its own brands in china's local auto market, and smoothly establishes its own position as an incremental supplier of empowering the automotive industry.
However, Yu Chengdong, who single-handedly built Huawei's consumer business, has established brilliant achievements in the mobile phone industry, seeing xiaomi cars, Apple cars, and extending the mobile phone industry to the smart car track is a capital instinct and an instinct for technological development.
After the run-in of BAIC Jihu and Xilix's first car, SF5, Huawei has formed its own ideological system in the field of car manufacturing.
This system can be seen from the series of products released at today's flagship product launch of Huawei's consumer terminals: smart phones, smart watches, laptops, smart screens and smart cars have finally converged into a network.
With the help of the Hongmeng system, each other is causal to each other.
Mobile phones and watches can be used as smart keys to open the car, listen to songs and navigate in the car, and can be seamlessly transferred to the mobile phone after getting off the car.
The car has established a connection for the charging of mobile phones, watches, PCs, and APP switching.
The existence of the car machine is not to replace the mobile phone, the mobile phone and the car machine are a system and a platform.
After the realization of full autonomous driving presented by Huawei's MDC service, the space in the car, the living space and the working space can have or no boundaries.
Now we can understand why the first model of the AITO brand was named "Q&A M5".
Of course, the question may be regarded as the question of the mileage.
But the more practical significance is that it opens the boundaries of Huawei's consumer terminal products.
Compared with the XILIX SF5 Huawei Smart Selection, aiTO Q&I M5 has simultaneously improved its design, software, and underlying technology.
This gives it a more confident side in pricing, as a blockbuster new product of Huawei's smart selection ecology, a total of three models have been launched, after comprehensive subsidies, AITO Q&I M5 rear-drive standard version pre-priced 250,000 yuan, four-wheel drive performance version pre-priced 280,000 yuan, four-wheel drive flagship version pre-priced 320,000 yuan.
The car is part of the continued efforts of Huawei and Cyrus on the extended range track,
HUAWEI DriveONE pure electric drive range extender platform equipped with AITO Q&I M5 can generate 3.2 kWh of oil with its 1.5T four-cylinder range extender 3.0 liters of oil, and the vehicle can achieve CLTC working life of 1242 kilometers when fully charged.
As a four-wheel drive model, it adopts a front asynchronous AC motor + a rear permanent magnet synchronous motor, which forms a four-wheel drive combination with a peak power of up to 365kW, and the vehicle accelerates by 4.4 seconds per 100 kilometers.
The vehicle offers 5 driving modes and 3 extended range modes.
The all-aluminium chassis features a front double wishbone and a rear multi-link independent suspension.
Yu Chengdong has repeatedly claimed that it is comparable to a million-class luxury car.
As for its configuration details, the wisdom driver will not repeat it, the overall feeling is that the progress of its interior is greater than the appearance, and the minimalist style of the interior makes people feel refreshed.
The AITO M5 has a wheelbase of 2880mm, and the front and rear rows of the interior space are very generous.
There are many small details that make people laugh.
The exterior is still the feel of a supercar SUV, with a rounded tail and a Porsche look.
The competitors it directly declares are BMW X3, Model Y, Audi Q5 and other star models.
In terms of intelligent driving, compared to the Polar Fox Alpha Huawei Edition in amazement, it claims to have reached the L2+ automatic assisted driving capability.
It integrates 1 visual perception camera, 3 millimeter-wave radar, 4 APA cameras, and 12 long-range ultrasonic radars.
There is no lidar.
It can realize lane cruise assistance, driving blind spot warning, automatic parking, etc.
Compared with the current domestic star electric vehicles, they are relatively decent in intelligent driving and have not taken the radical route.
The surprise of SmartDriver is Huawei Map Petal maps, which is its first appearance in China, which is a map system serving the world.
This is china's most powerful autoNavi map is currently mainly based on domestic deficiencies, Petal maps this map from the beginning of its establishment to compete with Google Maps for the purpose of serving global users.
Its operation has many unique functions, such as simulating travel, which can dynamically display travel routes. When playing music and other operations, the screen can be automatically split without interfering with each other.
The intelligent driver experiences the in-cabin functions such as navigation in the car, and the intuitive feeling is smooth.
Since December 23, the car has been displayed in 180 Huawei stores in 42 cities, and since January 20, 2022, it will be opened in 118 cities and 500 Huawei stores to make test drives and reservations, and users can make reservations through the AITO official website and my Huawei APP.
It has to sell well, and it's a battle for Huawei in the new car-building movement.
It is a new model for automotive manufacturing and a new business model.
Huawei's step has come from itself.
Since the rise of the new car-making movement in 2014, China's Internet giants have cooperated with Chinese car companies one after another and made many promises, but today, although the business has made progress, almost none of the goals have been achieved.
Now Huawei has come to the forefront.
This in itself is part of this historical trend.
China's Internet giants and traditional car companies bundle cooperation, mutual reference, the earliest began with LeTV, after Jia Yueting's high-profile car, BAIC had fallen under its pomegranate skirt, but who could have expected that in the end Jia Yueting left the United States, and then ali and SAIC jointly made the first Internet car temporarily activated the Roewe brand, zebra system caused industry concern, but there were disputes between the two sides, Zebra in two years of time business almost stopped, has been unable to get out of the SAIC system.
After that, the most successful is Baidu, today the Apollo system is on almost every Chinese brand brand car, and the cooperation with the joint venture brand can also be described as smooth, but why did it finally officially announce the car? Without him, you can't get the core data of car companies.
This series of storms has made Huawei, which has been in the auto industry for a long time, begin to position itself as an intelligent incremental service provider, but step by step into the situation of not actively building cars but dominating car manufacturing.
After asking about M5, the theory of soul and shell is probably rising in the industry.
It's just that the wise man thinks that this is just the beginning, and this debate will last. In the future, some brands are destined to embark on the road of OEM, while the remaining part is on the road of self-research and exploration.
The success of transformation is always a minority, and in the calculation of commercial interests, the soul and shell have no practical significance, and survival is the first principle.
For Xilis, the deep binding with Huawei may be exactly what BAIC and Changan are looking forward to.
On December 21, 2021, before the release of the new car, at Huawei's "2021 Huawei Intelligent Vehicle Solution Ecology Forum", Huawei proposed to adhere to the development strategy of "platform + ecology", focus on ICT technology, build an ecosystem around the basic elements of the intelligent car digital platform iDVP, MDC intelligent driving platform and HarmonyOS intelligent cockpit platform, and work with partners to help car companies build good cars, and currently have more than 300 partners.
Huawei is already a player in this field that cannot be ignored.
Does anyone remember aito's vow to hit the world's top three when the brand of Cyris Chongqing factory was released?
Now it seems that Yu Chengdong intends to copy the scene of Huawei's smartphone in that year.
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