The success of Li Yinan in the Maverick electric vehicle, making it another serial entrepreneur in the new car-making movement, the current three founders of Wei Xiaoli have also had the success of entrepreneurship, which makes Li Yinan late but also attracted much attention, the first work launched by it is expected to be produced in small batches in March this year, and will be exhibited at this year's Beijing International Auto Show, and the first delivery will be carried out at the end of September this year. There are no latecomers in the new car movement, only innovators who step on the shoulders of their predecessors.
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On the same day that Huawei's highly empowered AITO Q&I M5 announced its price, the Self-Touring Home brand founded by Li Yinan, former executive vice president of Huawei and founder of Xiaoniu Electric, demonstrated the appearance and interior design of its first engineering prototype car, the Self-Touring NV, in Beijing.
The self-touring team calls itself a latecomer to the new car.
But as the old saying goes, a good meal is not afraid of being late.
Economically speaking, it is a latecomer advantage.
——01——
Two versions of range extender and pure electric are available simultaneously
As the first model, the Touring Home NV is positioned as a high-end medium and large 5-seat SUV with a wide body, 4915mm long, 1962mm wide, 1745mm high, and 2910mm wheelbase.
As a full-scenario intelligent electric SUV, Ziyoujia said that it is based on the self-developed GEMINI twin power module system, through modular design, will be launched in two versions of extended range power and pure electricity.
It can be said that with the addition of these late car builders, range-extended power models are becoming a new power category.
In terms of performance, the whole series is equipped with intelligent electric four-wheel drive as standard, and the self-Touring NV all series of models accelerates from 0-100km/h to 5.9s.
The extended-range power version, equipped with a power battery around 40KhW, is on the same horizontal line as the current mainstream extended-range power models.
However, what brand of power battery it is equipped with is not clearly stated.
According to the relevant people of Youjia, the car is expected to be produced in small batches in March this year, and will be exhibited at this year's Beijing International Auto Show, and the first deliveries will be made at the end of September this year.
For the brand of self-touring home, the outside world may be somewhat unfamiliar, and the self-tourer will also call itself a latecomer to the "new car-making movement".
In terms of the progress of car construction, two months ago, the brand of Ziyoujia was just known to the outside world, but two months later, the engineering trial car was taken out to give people the feeling that the speed was amazing.
For the external display of the trial car, on the one hand, there is the intention of listening to the media evaluation and improving, on the other hand, it also hits back at the criticism of the outside world about its "PPT car".
But in fact, the self-touring car project was established more than three years ago in November 2018, and the main body of the NIUTRON brand was "Jiangsu Niu Innovative Energy Technology Co., Ltd.", and the company was officially registered in 2020.
At present, NIUTRON has formed a brand layout system of 1 headquarters, 1 center and 1 base in China.
The brand headquarters is located in Beijing, the design center is located in Shanghai, and its R&D and intelligent manufacturing base is located in Changzhou, covering an area of 770,000 square meters and planning an annual production capacity of 180,000 vehicles.
On December 15, 2021, Self-Youjia received a total of US$500 million in Series A financing, and investors included INVESTMENT BY IDG Capital, COATUE and other world-renowned institutions.
At present, Ziyoujia has a core R & D team of more than 1,000 people, and Zhiyoujun met many employees of Ziyoujia at the tasting meeting, who are not lacking members from Tesla, Ideal Automobile and Jihu Automobile teams.
——02——
The design style is minimalist
At the tasting site, to be honest, the first glance at the self-touring NV, there is a little bit of a sense of mastering the Calf electric car, which is its two headlights.
Like two big eyes, there is a little cuteness.
The official name is the oversized circular double-track daytime running light (Orbit Light).
In fact, you may find a lot of this style of design in the car, like the car dashboard frame is also this style.
Self-travelers refer to it as a rounded rectangular design inner grid.
The side of the body adopts the upper and lower waistline design.
The recognizable design is the C-pillar digital energy stack.
This is actually a residual battery display light, when the owner carries the key to approach it, it will actively display the battery.
This design is objectively more unique, but the smart driver believes that it is of little significance, because in the era of smart cars, the convenience of mobile PHONE APP is far greater than this seemingly intimate design that actually increases the cost of car manufacturing.
This one is a bit like the optional camera on the top of Xiaopeng Motors' first car, the G3.
▲The camera on the roof of Xiaopeng Automobile G3
It seems to be different from the crowd, but in fact, it is of little practical significance.
The personal impression of the intelligent driver is that the one-piece crater-shaped tail wing integrates the top spoiler and crosswind wing, and the wiper is cleverly embedded in the tail wing, which is a design that reduces wind resistance.
The car tailgate button is also very intimate, and the tailgate can be opened at a single button, which is much more convenient than most hidden buttons.
How to say it, the overall appearance has the element of paying tribute to the classic model, but the design style makes people feel close.
——03——
The digital central control screen will give up the button before it is finished
Objectively speaking, the first model is far more mature than the first car of Weima and Xiaopeng at that time.
Of course, as a rising star, digital technology is the main feature of the NV.
These are integrated inside its smart cockpit.
The NV has chosen a 15.6-inch central hovering screen, like an earlier version of the Model S.
However, at present, its system is still in the testing process and has no direct experience.
The official introduction to the features of this screen is that it has built-in 6 linear micro-motor motors for realTouch haptic feedback.
When the user performs the function operation, the finger is transmitted by the micro motor in the screen, and the vibration feedback simulates the physical button touch.
It can greatly improve the blind exercise confidence during driving and help the driver to concentrate forward.
I need to experience this when I have a real car.
The intuitive feeling in the cockpit is that in addition to wireless fast charging, the whole car is also equipped with 4 Type-C interfaces, of which the front row has 2 10W interfaces with data transmission function, the rear 2 18W charging interfaces can charge the iPad Pro, and the car is also equipped with 3 12V power outlets, which can be connected to refrigerators, hot and cold cups, car fragrances and other external equipment on the way to long-distance exploration.
This high-density charging interface and design style has a bit of the sight of the AITO Q&I M5 that has just been released on the market.
From our point of view, the deeper impression in the cockpit is the steering wheel.
The steering wheel is designed with a double-colored leather cover, drawing on the roller design of the Tesla Model 3, which the tourer calls two metallic chrome-plated five-way adjustment wheels.
It can realize ADAS, voice assistants, music, calls and other functions, using this scrolling and dialing interaction method with a sense of positioning, simplifying the complexity of disk control interaction.
Another feature is the highly integrated CARPLAY, where users can evoke a voice assistant Siri through voice or steering wheel buttons to achieve voice control of the car app and cockpit functions.
Of course, this is the officially described design concept, and its function needs to be verified.
Another feature of the interior is the Air Lounge.
With a wide body headrest and chair cushion, the backrest can be reclined to 130 degrees, the glove box is removable, and the leg rest can be adjusted to fully flat after disassembly, with three adjustable seat massage and ventilation heating functions, almost like the feeling of a camp bed.
This is the cockpit we see since the tourer NV, minimalist in style.
Its pricing will be about 300,000 yuan, which is not much different from the current mainstream price of extended-range electric vehicles.
Given that it's still an engineering prototype, all of our experiences are static.
I believe that there will be many changes when it comes to real mass production.
The overall feeling can not be said to have surprises, but decent, in view of the increasing maturity of China's new energy automobile industry chain, and Li Yinan is a serial entrepreneur, the so-called "latecomer" said that there is no practical significance, the latecomer has the advantage of a latecomer.
Many pointless pits can be avoided.
And like the extended range power model, this concept has also been well known to Chinese consumers, latecomers from the tour home no longer need to spend energy and marketing expenses to explain the concept of popularization, we can call it the new car sports latecomer advantage.
Positioning: Digital nomadic people
In terms of brand positioning, Ziyoujia put forward the two concepts of "scene placeholder" and "digital nomadism".
The so-called "scene occupancy" can be called model positioning, since youjia said that the head of the new energy vehicle company Wei Xiaoli has chosen to make efforts in the field of family cars, this track has been "overcrowded" today, but at the same time, "digital nomadism" is gradually becoming the mainstream lifestyle.
The simple understanding of "digital nomadism" can be called the original internet resident who loves off-road but has been unable to get rid of digital life.
Ziyoujia mainly aims its products for outdoor, camping, urban exploration and other car scenes.
At present, the self-touring NV has carried out three rounds of engineering trial production, the R & D test mileage has exceeded one million kilometers, the first round of winter and summer tests has been completed, and the second round of winter testing is currently being carried out.
Consumers interested in Li Yinan can see the model at the upcoming Beijing International Auto Show.
Smart Driver Jun has always believed that as long as the car is seriously built, the quality and digital experience are really as envisaged, and the latecomers also have the opportunity.
There are no latecomers in the new car movement, only innovators who step on the shoulders of their predecessors.
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