Rationally analyze the new Haval Divine Beast, and you will find that the way the Great Wall plays has changed.
From the weakening of the weight of the Haval H6 in the system two years ago, to the current dare to positively and efficiently launch the Haval God Beast that undertakes the high-end positioning of the Haval H6, it can be seen behind that the sales pressure of the core main model of the Great Wall has ceased to exist.
In other words, in the current Great Wall system, every SUV is actually the former Haval H6.
The new generation of Haval Divine Beast is more confident in pricing, and the new car guidance price is 130,000 yuan, which perfectly undertakes the haval H6 high-end market share of more than 130,000-150,000 that is difficult to impact.
What we need to understand in advance is that the main market user group of Haval H6 is concentrated in the range below 130,000.
Some people will ask, there is a Haval H6 why there is a mythical beast, the significance is that haval H6 is not able to perfectly undertake 13-15 million more high-end market segments, as the core main model, long-term so can not enhance the brand value.
Although compared with the 1.5T version, the 2.0T has higher pricing, but the ensuing high cost and high expenditure, the proportion of sales is indeed not large enough.
At this time, it is very necessary to introduce the new Haval Divine Beast, which represents the highest production process of the Great Wall, on the one hand, it has a better design concept and a more excellent product positioning, and the new flagship can more perfectly interpret the current car-making process of the Great Wall, on the other hand, it can more perfectly undertake the higher-level consumer market.
From the perspective of corporate strategy, the appearance of Haval Divine Beast is very necessary.
Technical analysis, Haval Divine Beast in all aspects of competitiveness is above the Haval H6, with such competitiveness will be better competitive to set the 200,000-level joint venture compact SUV.
Haval H6 undertakes the task of lowering the price of the joint venture SUV, while the task undertaken by Haval Divine Beast is to continue to pull up the core competitiveness of Chinese brands and continue to compress the living space of the joint venture SUV.
From the product we can find a new core.
Haval Divine Beast uses a new design language, from a visual point of view to analyze more full, rounded design concept and larger size, leaving users with more imaginative visual play space.
In addition, Haval Divine Beast has made a deeper upgrade in the car machine system, the underlying architecture supports a faster 8155 chip, automatic driving assistance system, intelligent car machine system and intelligent cockpit will bring a smoother and more advanced use experience due to the emergence of stronger computing chip and faster running speed chip.
The technology intelligent cockpit is a new type of technology product, which is obviously more difficult to understand than the power architecture, but the cockpit experience is direct and shocking.
It is worth mentioning that the More Flagship Haval Divine Beast is equipped with a 1.5T engine with the highest power independently developed by the Great Wall, and in terms of book data, it has a maximum power of 135kW and a maximum horsepower of 184Ps.
Compared with the high-power engine on the Haval H6, this engine continues to strengthen the book parameters, on the one hand, the book parameters perform better, and on the other hand, the maximum torque speed appears in a wider range.
1500-4000 rpm can output a maximum torque of 275 Nm, which means that the power performance will be very fast at almost full speed.
Regarding the power on the wheel, in fact, the Great Wall has always been very sincere, the net power of this engine of 135kW is as high as 130kW, only 5kW of power loss, and the greater power on the wheel means that the power reserve is very sufficient, and the power on the wheel reaches 96.3% of the calibrated power.
The core of the key is the technical reserve, the new Haval Beast matches the newly tuned 7DCT wet dual-clutch transmission, the transmission efficiency is higher, and the technical reserve of the internal combustion engine has reached a new height, ensuring that the fuel consumption, emissions, power, but also the transmission efficiency and the integration of the matching system can be tuned excellent.
This means that in the era of fuel vehicles, the Great Wall has become the king of the internal combustion engine field, which has also greatly enhanced the purchasable value of the Haval Divine Beast.
Of course, because it is more flagship in terms of positioning, the threshold of the Haval Divine Beast is higher, its larger size, better technology cockpit and more abundant power, suitable for users with higher demands on quality of life.
Therefore, in terms of configuration integration, the Haval Divine Beast is more aligned with the flagship.
Its entire range is equipped with electric trunks, two-row seat angle adjustment, Type-C interface, and transparent chassis as standard, while the automatic driving assistance, lighting system, and seat comfort configuration of high-end models have been upgraded.
Rational suggestion, the Middle Of the Haval Divine Beast is more like a complete body, the size is suitable for home, the power is strong, the fuel consumption is low, the economy is good, the sense of science and technology is enough, the experience is good enough, and the most critical thing is that you use the once low-cost price of cr-V to start with the full body of the Haval Divine Beast, which is obvious for the impact of the traditional consumption field.
For the Haval Divine Beast, its opponent is those joint venture compact SUVs that still stick to the traditional position, with a new product force to establish a new consumer environment, to form a new confrontation matrix, pull down the price of the joint venture SUV, and make consumption more rational.