Ford Explorer, as the name suggests, the Explorer itself also has the genes of the Explorer, whether it is its strong exterior design, or its comfortable and generous interior space design, and its unique peer-only vertical rear-drive design, it finally returns to a point, that is, to serve the "Explorer", who is the Explorer? That, of course, is the consumer we explore endlessly in the journey of life! And we explorers also have the genes of this explorer in the body, love freedom, responsibility is the best proof, and Ford in order to pass this proof to everyone, let everyone witness, and now in the Eling No. 2 Factory held a launching ceremony called YueShan hill • inspector - Changan Ford • Inspector Operation!
At the launching ceremony of the Inspector General Operation, the leaders of the Ford side introduced us to the history of Ford and the achievements of the explorers since its listing!
As an SUV connoisseur, Ford has more than 80 years of history of designing, developing and manufacturing SUVs. As early as the 1940s, the Ford GPW created the world's earliest prototype SUV, and the Ford Bronco in the 60s created the earliest SUV model.
In 1991, the Ford Explorer was launched, successfully created a new category of modern luxury SUVs, and became the world's SUV king for 30 years - a large high-performance flagship SUV. Adhering to the pioneering attitude of the forerunner concept, after 30 years of legendary six generations, each generation of explorers have led the evolution of large-scale high-end SUV technology benchmarks, and the Ford Explorer is currently the only vertical rear-drive model in its class. So far, Explorer has sold more than 8 million units worldwide, not only ranking first in large-scale SUV sales in North America all year round, but also winning the top SUV sales in China's 350,000-class SUV.
Of course, good results are also inseparable from the support of the majority of consumers who like explorers, at this inspector launch ceremony, Ford also invited many of our explorer owners to witness and sign the inspector convention and sent the inspector badge to the inspectors! The purpose of the Inspector's Convention is actually around our various behaviors in the process of travel, not so much a constraint, but rather an attitude and responsibility, because the primary purpose of the Inspector's Convention is environmental protection first!
In addition, the most profound point for me at this event site is that there is a middle-aged car owner, who has two explorers in his home, which can be said to be a witness to the upgrading of explorers, because in its words, I heard the voice of ordinary consumers and the excitement when explorers bring them higher convenience! He said that the biggest difference between the new explorer and the old explorer that his family has bought now is that the current explorer is more intelligent, for example, he said to navigate home, navigate to the company, etc., directly wake up the explorer's car machine system can be voiced! Of course, this seemingly unprofessional discourse is not brilliant, but in my opinion, this is the most simple and sincere evaluation of consumers!
Of course, on the other hand, explorers are actually revealing literature and art in their bones! And in order to make this literature and art render more friends, Ford integrated emotional values into the launching ceremony of the inspector, and together with the artist Li Guangbo held an exhibition called "Reading Hill - Ford Explorer X Emotional RecordEr"! The content of the exhibition is very simple and extremely deep, simple in its form of expression, deep in its conveyance core, through the emotional photos of different characters' faces to record the most real psychological feelings of that moment! Because emotions don't lie, just like explorers, treating consumers is always a sincere attitude! In addition, if you want to control your emotions freely, you must constantly enrich your life experience! So after reading the hill, you can reconcile with the emotions intact, and this is the main meaning of the explorer's combination of the emotional record hall, because the two tones are the same, and the fusion can achieve the effect of 1+1>2!
Write at the end
In fact, most car companies have developed to the present, I believe you are also aware, they convey things are not just simple products, but rose to another height, that is, what we call life outlook, even values! Of course, this is also a manifestation of the progress of car companies, because once the brand tone of their own products is softly conveyed to consumers through this method, then success will always accompany it, and this is also to make it easier for consumers to recognize a car company's advanced methods, obviously, Ford has learned and used it well!