On the evening of December 18, NIO's second car, ET5, was officially released, and the cheapest car series of the NIO brand attracted attention after its release. Visitors surged, and the NIO app was paralyzed for up to 10 minutes.
Source: Video number "Hexun Financial Insights"
In this regard, Li Bin said that the ET5 is the largest order volume of the same period in Weilai's history. "Many of the users who poured in on the 18th were people who had never purchased Weilai products, and many of them were diving in the App until the release of ET5."
Li Bin believes that ET5 has two real competitors, bmw three series and Tesla Model 3, the latter is the most direct competitor to ET5.
The starting price of WEILAI ET5 is 328,000 yuan, and the top version is 386,000 yuan, which is naturally higher than tesla Model 3, but after choosing the plan to rent batteries, it only sells 258,000 yuan, which is almost the same as Model 3. And the ET5 series is all dual motors, with a more luxurious design, larger body size, should be able to attract many potential consumers of the Model 3.
In addition, ET5 also has up to 9 colors to choose from, and in the appearance design of the model, ET5 is also more sporty than ET7, the whole vehicle adopts a coupe-style slipback shape design, the body's beautiful waist line is full of power, and once again it is very good to meet the aerodynamics, similar to the style of Tesla Model 3.
In terms of technology configuration, the roof of the new car is equipped with a watchtower-style ultra-long-range high-precision lidar and high-definition camera layout, and combined with the surrounding camera, millimeter wave radar, ultrasonic sensor and other hardware of the entire body, it will realize NIO NAD automatic driving technology.
"At the beginning we also discussed whether to produce cheap single motors, including whether to reduce the cost of sound, so that we could compete for the price of the Model 3, but we felt less responsible. If the same configuration, our cost-effective advantage is instead. From Li Bin's words, it can be seen that in the future, ET5 will most likely not launch a cheap single-motor version.
It is worth mentioning that Li Bin, CEO of Weilai Automobile, recently talked about Volkswagen's choice of fuel vehicles and electric vehicles at the symposium, and said that he was puzzled by the people who still buy fuel vehicles today, "I don't understand that there are still people buying fuel vehicles now? This is a nostalgic person to buy, I can't think of anything better now than to smell some gasoline? Listen? ”
After the report, this statement also caused controversy on the Internet. Li Bin believes that "the basic charging anxiety is the heart of gasoline car users to operate electric vehicles", but some netizens said that driving electric vehicles for long-distance travel is still an anxiety problem, and the convenience is not as good as fuel vehicles.
What do you think about that?
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