Recently, BYD officially said that the order volume of its pure electric vehicle model "Dolphin" reached 9963 units, and the actual sales volume was as high as 6018 units, and claimed that 1/4 of the sales came from the top model Knight Edition.
Under the current situation dominated by Wuling Hongguang MINI EV and Tesla, there are only a few pure electric models with monthly sales of more than 1,000 units, and the dolphin's high sales data is a bit puzzling, and some netizens mock "BYD has also moved the online car order up to show it."
Small pure trams cost 60,000 dolphins for 120,000
BYD Dolphin was launched at the Chengdu Auto Show in August 2021, with a price range of 93,800 to 121,800 yuan, and the NEDC cruising range is divided into three versions: 301km, 401km and 405km. Such prices and endurance can be described as sky-high prices in the small pure electric vehicle market. At the Geely booth not far away, the Emgrand Kung Fu Cattle, which is also a small pure tram, only sold 58,800-68,800, and the endurance was also 322km.
Compared with dolphin's nearly 10,000 units sold, it should be known that Geely's entire new energy matrix only sold 16,161 units in November. It's really confusing, why can dolphins sell at high prices?
Oil to electricity platform Emgrand Kung Fu cattle technology is outdated
Although Kung Fu Niu was only officially launched in November 2021 and was placed under the umbrella of Geely's new energy matrix brand Geometry Automobile, it sounds like a new pure electric model created by Geely for the new era. However, Kung Fu Niu is actually an oil-modified version of the discontinued Emgrand Vision X3, in addition to the closed grille and several color chrome plating, the overall shape design is exactly the same as the Vision X3.
The mechanical part of the Kung Fu Cow instantly brings people back to the era of the 2018 oil to electricity army, a permanent magnet synchronous motor and a ternary lithium battery pack replaced the engine gearbox, 95 horsepower and 180 Nm of power, dragging this small SUV 100 km acceleration takes 12.07 seconds. The suspension structure of the front McPherson rear torsion beam, to cope with the counterweight layout of the transmission powertrain is already bare, and now the battery pack that copes with 37.32kWh is more difficult, the core weight is concentrated in the center of the chassis, and the buffer space of the four-wheel suspension is stretched, which is one of the reasons why the driving texture of low-cost oil-to-electric models is always very thin and abnormally bouncy.
Fortunately, based on the geely brand of technology aura, Kung Fu Niu's car machine system far exceeds the price level of 60,000 yuan, the central control screen can adjust many car functions, and kinetic energy recovery has also achieved 3 levels of adjustment, 1-2 levels of throttle foot feeling is easy to adapt, level 3 has reached the foot feeling of "ignoring the brake", almost releasing the throttle at the same time, power recovery will give braking.
In addition to replacing the mechanical gear handle of the Envision X3 with a knob shift, the interior design is consistent with the Envision X3, even the mechanical handbrake has been retained, and the overall carriage is covered with hard plastic, and it is difficult to see from any angle that kung fu cattle are a new pure electric vehicle model that Geely has just listed.
Pure electric platform/blade battery Dolphin technology is leading
Although the size of the BYD Dolphin is also more than 4 meters, it can be seen from the appearance that it is much more upscale than the small pure tram of the same level. Because the dolphin was born for BYD's latest e-platform 3.0, the appearance is also the use of BYD's latest "marine aesthetics", coupled with the huge advantage of the 2.7-meter wheelbase brought by the pure electric platform, the dolphin's sales are really advanced.
The dolphin is loaded with BYD's proud blade battery, which makes the original low-capacity lithium iron phosphate battery can also achieve the same amount of power as the same weight of ternary lithium battery or even higher. However, the low-to-medium dolphin power data and mileage are comparable to emgrand kung fu cattle, and it should be known that Emgrand can only sell for 60,000 yuan.
The high-end knight version seems to be the essence of the dolphin, equipped with BYD's eight-in-one electric drive system, the motor data is finally like a contemporary tram reaching 130kW + 290 Nm, the acceleration of 100 kilometers is only 7.5 seconds, and the NEDC endurance has reached 405km, such a power combination is like a new pure electric vehicle model in the 2021 era.
Dolphins are extremely rich in configuration and have the charm of smart cars
Dolphin's configuration closely follows the trend of pure electricity in the new era, the whole series is equipped with a mobile phone control vehicle system as standard, which can match the Bluetooth device as a car key, can also match the NFC key, carry out keyless entry and start function, the whole series of car machines also support OTA upgrades, automatic air conditioning, LED headlights, electronic handbrakes, full leather seats, which also appear on low-end models.
The top rider version is equipped with L2 auxiliary driving level functions, lane departure warning, lane keeping assistance, traffic sign recognition, active braking, full-speed adaptive cruise and other electronic systems. What is more interesting is that cross-level configurations such as electric seat adjustment, one-button lifting and lowering of the full window, adaptive far and near lights, and wireless charging of mobile phones have also appeared on the dolphin.
Summary: The same level of size Product force is different grades
In the traditional automotive industry, the use of size to divide the level has been the rule for decades, and Emgrand Kung Fu Niu is clearly still following this rule, both in terms of body size and product performance. Dolphin is not the case, BYD only uses the body size to define the dolphin suitable for small pure tram family use scenarios, and the vehicle performance and rich electronic configuration explain the reason for the top price of 120,000 yuan, it is not difficult to see BYD's confidence in the field of pure electric vehicles.
Then again, the oil to electricity model has always been bad luck, whether it is Mercedes-Benz EQC or BMW IX3, or Changan Yidong EV, these sales champions in the fuel market, none of them can shine in the electric market after the oil to electricity, this subversion of the original mechanical design of the "change", not only broke its own equilibrium, in the eyes of consumers is more like prevarication. On the contrary, the high-cost approach of the new platform of BYD Dolphin always shines in all aspects.
The two accompany small pure electric models, but the modern sense of the dolphin is more in line with the needs and expectations of contemporary consumers under the pure electric vehicle, but it is not worth it to buy a low-end dolphin with a range of more than 90,000 to buy a range of more than 300km, that is worth taking 120,000 to buy a small SUV size dolphin?