The listing of Geely Star Wish has once again changed the small pure electric market. Is it to close your eyes and choose a new star wish, or is the seagull/dolphin/Binguo scenery still the same? Let's take a look at this three-British battle "Star Wish"!
A few days ago, the listing of Geely Star Wish made the small pure electric market, which has been slowly solidified, active again. The time-limited price of 69,800-98,800 yuan can be said to be quite explosive. Compared with several hot-selling models in the 100,000 domestic market: BYD Seagull/Dolphin and Wuling Binguo PLUS, Geely Xingyuan's pertinence is too strong. The entry-level model is aimed at the seagull, and the middle and high configuration can compete directly with the dolphin and Wuling Binguo PLUS, which is really a good "horse race".
However, the three main opponents are not vegetarians, and they are very good at both user reputation and sales data. So the question is, what are the advantages of Geely Xingyuan compared with these three models? With a budget of 7-100,000 yuan, can you really close your eyes and choose Geely Star Wish? Let's take a look at it today.
There is an advantage in size, and Geely Star is willing to compete in dislocation
From the perspective of positioning, all four models belong to small cars, but Wuling Binguo PLUS is an SUV model. But to be honest, in terms of design style, Geely Xingyuan is actually also very "SUV".
From the point of view of appearance, the lines of Geely Xingyuan vehicle are very rounded, the closed front face, the concise front surround, and the triangular headlights are also more in line with the public aesthetics, with the overall feeling of the hatchback shape and Binguo PLUS is very similar, and the BYD Seagull and Dolphin are closer to the hatchback shape.
In terms of size, the length, width and height of Geely Star are 4135/1805/1570mm, and the wheelbase is 2650mm, and the overall size is comparable to that of the dolphin. Among the four models, the length and width of Geely Xingyuan are the best, while the Dolphin has the longest wheelbase, and the Binguo PLUS is the highest, but it is only 5mm taller than Xingyuan PLUS, and the Seagull, which has the lowest overall price and lower positioning, is also the smallest in size.
In fact, you can see Geely Xingyuan's strategy here, with a starting price of 69,800 yuan, the direct opponent should be a seagull, but the body size can reach the level of dolphin and Binguo PLUS. For consumers with a low budget, it will obviously be more practical to be able to buy a larger model at the same price, so it will be interesting to see how the Seagull will respond in the future.
However, many people choose small cars to pursue small and flexible, and at this time, they have to rely on a more "big bowl" configuration performance to compete. So let's take a look at the performance of the four models in terms of similar price configurations.
The configuration is very balanced, how to play "Tianji Horse Racing"
Here let's choose the model first, in fact, if there is no Geely Star Wish, Seagull will hardly be mentioned with Dolphin and Binguo PLUS, but this time Geely Star Wish is to put the price stuck between Seagull and Dolphin. Therefore, in terms of configuration selection, we chose the Xingyuan 2025 UP 410km Exploration Edition (guide price 91,800 yuan), Seagull 2025 405KM Flying Edition (guide price 85,800 yuan), Dolphin 2025 420KM Vitality Edition (guide price 99,800 yuan), Wuling Binguo PLUS 2024 510km five-seater version (guide price 95,800 yuan), these four configurations with similar prices.
Let's take a look at the configuration of the four models, ABS, body stability system, reversing radar, reversing image, tire pressure monitoring, cruise control These functions needless to say, there is no such thing as news in domestic new energy, in addition, Bluetooth key, remote start, car networking and other functions are also equipped. I have to say that the lower limit of domestic new energy models is very high, and there is no need to worry about the problem of low-end models being too plain.
Next, let's take a look at the differences, in terms of safety configuration, the largest number of airbags are the two brothers of seagulls and dolphins, compared with Geely Xingyuan and Binguo PLUS, there are more side air curtains, and it is standard for the whole system, which should be regarded as a more important configuration for the party with a baby. In terms of other interior configurations, the four models have their own advantages, such as the highlight of Geely Xingyuan's Flyme Auto car machine system, the 14.6-inch central control screen is the largest of the four models, and it also has HUAWEI HiCar, Carlink interconnection, and visible and speaking functions. In addition, the 8.8-inch instrument cluster is also tied for first place with Bingo PLUS.
Since the model we chose to participate in the comparison is the top-of-the-line version of the BYD Seagull, there are many highlights in terms of configuration performance, such as wireless charging in the front row, electric seat adjustment for the main driver, and heated front seats; The Dolphin is the lowest configuration to participate in the comparison, which may suffer a little in this regard, the steering wheel is made of plastic, and there is no power seat adjustment, but the Dolphin is the only one of the four models equipped with automatic air conditioning; The comprehensive configuration performance of Binguo PLUS is more balanced, with the only induction automatic wiper equipped with the four cars, Ling OS also has the ability of continuous voice recognition, and the main driver position also has an electric adjustment function.
In fact, from the perspective of configuration performance, Geely Xingyuan does not have any overly prominent advantages, after all, the price has been compressed to this extent, and there is really not much profit margin. But as we said earlier, Geely Xingyuan's strategy is "Tian Ji Horse Racing". The starting price is the same as that of the Seagull, but it has the same size as the Dolphin and Binguo PLUS, and the middle and high-end models are not inferior in configuration in the face of the Dolphin and Binguo PLUS, which are higher in the overall price range, combined with the price of 69,800-98,800 yuan, no wonder it will be shouted "really fragrant" by everyone.
Geely Star is willing to charge faster, and the long battery life depends on the dolphin/Binguo
Finally, of course, it is power and battery life, let's take a look at Geely Xingyuan, the layout of the rear single motor, providing two versions of 58kW and 85kW, standard Ningde battery cell + liquid-cooled temperature control system, with a range of 310km and 410km two versions. From the perspective of power parameters, except for the top model of the Dolphin, which can reach a maximum power of 150kW, the power performance of other models or configurations is not as good as that of Geely Xingyuan. In terms of battery life, the level of Geely Xingyuan is considered the average level of this price range, and only the top configuration of these four cars can increase the range to more than 500km with the top configuration of Dolphin and Binguo PLUS.
However, Geely Star has an advantage, that is, the charging speed. With the blessing of 1.66C charging rate, Geely Xingyuan only needs 21 minutes for 30-80% fast charging, and 10 minutes of replenishment can replenish the range of 120km, while the 30-80% fast charging time of the other three models takes 30 minutes. Although the gap is not too big, if you are sensitive to charging speed, then Geely Xingyuan is still worth considering.
In terms of chassis, Seagull, Dolphin, and Seal all adopt the design of the front MacPherson + rear trailing arm torsion beam non-independent suspension, which is low cost and helps to improve the rear space, but the handling and comfort will be poorer. The Geely Star is willing to use the front MacPherson + rear multi-link independent suspension. In addition, in the configuration of similar prices, Geely Xingyuan's tire specifications will also be higher, such as the four models mentioned earlier, Geely Xingyuan's tire specifications are 205/60 R16, and the overall driving experience will be better.
summary
I have to say that Geely Xingyuan's pricing strategy is very smart, and it can not only seize the market of seagulls with larger size and better control, but also compete with 100,000-level products such as Dolphin and Binguo PLUS, and the configuration performance is also remarkable. At present, if you originally planned to choose the BYD Seagull, then with the listing of Geely Xingyuan, you may really have to think about it. However, if your budget is relatively high, and your favorite models are Dolphin and Binguo PLUS, which are small SUVs with slightly higher positioning, then it is recommended to do a horizontal configuration comparison to see which model has your just-needed configuration before making a choice. However, the next pressure may be on BYD's side, the 2025 model will just be launched in August, but isn't it time to consider taking action on price?