Dolphin Club E-commerce Information: JD.com Launches "Apple Product Super Brand Day"

【Domestic e-commerce】

JD.com Launches "Apple Product Super Brand Day"

On October 16th, it was reported that Jingdong launched the "Apple Product Super Brand Day", which can enjoy double subsidies for old machines and new products, and it is more cost-effective to make up for it. During the event, iPhone 16 series trade-in starts at 500 yuan, and iPhone 16 purchase is free of 1-year AppleCare+ service. In addition, the iPhone 15 Pro Max starts at 7,999 yuan, and can be discounted by 200 yuan by trade-in, allowing consumers to enjoy the Double 11 discount in advance and exchange for a new phone without worry and money.

Taobao's overseas free shipping area was expanded to 10 stations, and Cainiao upgraded the logistics guarantee of Double 11

On this year's Double 11, Singapore, Malaysia, Thailand, Japan, Korea, Viet Nam, Cambodia and China's Hong Kong, Macao and Taiwan regions formed Taobao's "Overseas Free Shipping Zone". In order to ensure that overseas consumers receive goods on time, Cainiao has increased warehousing and basic transportation capacity construction.

On the eve of Double 11, Cainiao added more than 10 new consolidation warehouses in the mainland, doubling the warehouse area compared with the same period last year. In terms of transportation capacity, Cainiao deployed superior trunk resources by sea, land and air in advance, combined with the combination strategy of charter flights, charter cabinets and temporary procurement to ensure the timeliness of delivery.

In Hong Kong, Cainiao continues to expand its network of pick-up points. During this year's Double 11, more than 1,000 Cainiao pick-up points (including self-pickup lockers) in Hong Kong will provide Hong Kong citizens with pick-up, return and other diversified services, and more than 450 Cainiao pick-up points will be open on Sundays and at night.

In addition, in order to alleviate the pressure of overseas local distribution, Cainiao will open two new distribution centers in Singapore and Malaysia, and the comprehensive production capacity can be increased by up to 30%.

Alibaba International released the first large-scale commercial translation model

On October 16, Zhang Kaifu, vice president and head of AI of Ali International, said that Ali International's newly developed Marco translation model supports 15 global mainstream languages such as Chinese, English, Japanese, Korean, Spanish, and French. At present, it has been released on the official website of Alibaba International AI Aidge, and is open to users around the world.

JD.com's Double 11 sales opened for 28 hours: the turnover of more than 1,000 brands doubled year-on-year

On October 16, Jingdong released a 28-hour battle report on the opening of Double 11, and the data showed that the turnover of sports shoes, clothing and equipment and other categories increased by more than 5 times year-on-year. Among them, the turnover of many categories such as jackets and pants, sports down jackets, sports and leisure shoes, badminton rackets, treadmills, cycling sports, outdoor instruments, and skiing increased by more than 7 times year-on-year. In terms of brands, JD.com's 11.11 sales were launched within 28 hours, and the turnover of more than 1,000 well-known domestic and foreign brands such as Nike, ASICS, Boxihe, Merrick, Yonex, lululemon, Xidesheng, goetzpartners and BURTON increased by more than 100% year-on-year.

1688 added cross-border transaction service specifications

On October 16, it was reported that in order to standardize the delivery, performance and other service behaviors of cross-border transactions, and protect the legitimate rights and interests of buyers and merchants in accordance with the law, 1688 has added the "1688 Cross-border Transaction Service Specification", which will be announced on October 16, 2024 and will take effect on October 24, 2024.

Suning Tesco held the 2024 Double 11 National Mobilization Conference

On October 17, it was reported that Suning Tesco recently held the 2024 Double 11 National Mobilization Conference. The meeting deployed the goals and tasks of Double 11, clearly focused on "10,000 stores make up for more than 5% off", and sounded the clarion call for the national sprint to the goal of 10 billion. Ren Jun, president of Suning Tesco Group, stressed at the meeting that the best time is now. During the Double 11 period, Suning will focus on the core capacity building of retail, do a good job in commodity management and user services, and efficiently coordinate and cooperate with various systems to achieve an overall improvement in efficiency, effectiveness and reputation. With the full launch of the Double 11 promotion, Suning.com continues to increase its dual-line trade-in activities to create online and offline full-scene trade-in channels.

【Home Delivery】

YTO Express held a 2024 peak season guarantee work meeting

On October 16, it was reported that YTO Express recently held the 2024 peak season guarantee work meeting at its headquarters in Shanghai to deploy and arrange various key tasks during the peak season of the whole network. Yu Weijiao, chairman of YTO Express, and Pan Shuimiao, president, attended the meeting and delivered speeches. The heads of relevant departments, provinces, regions, centers and management committees of the headquarters attended the meeting, and the relevant persons in charge of network management, operation, quality control, customer service, human resources, and security respectively made deployment arrangements for the peak season guarantee work to ensure that the responsibilities of key links and key work are in place.

FedEx expands partnership with myflexbox to offer more service options to private customers in Austria

On October 16, FedEx expanded its cooperation with myflexbox, an open smart locker network, to provide more flexibility and convenience to private customers in Austria. So far, FedEx customers have been able to deliver their goods to one of the more than 550 myflexbox parcel lockers in Austria. They are now also able to send and return packages through the myflexbox parcel locker network.

SF Express became the designated logistics provider for the 2024 Belt and Road International Regatta

News on October 16, the 2024 "Belt and Road" International Regatta will be held in Guantouling Harbor, Guanglv ·, Beihai City, Guangxi from October 8 to October 12, SF Express, as the designated logistics provider of the event, has customized integrated logistics services including sailing transportation and event material transportation for the event, focusing on building a logistics benchmark for sailing events, and helping the international regatta to be held smoothly with professionalism.

Cainiao Express South China Distribution and Transit Center upgraded

On October 16, it was reported that before the arrival of Double 11, the South China Distribution Center operated by Cainiao Express was officially put into use in Dongguan. The newly invested distribution center is located in Cainiao's self-built logistics park in Machong, Dongguan. In addition to the Cainiao Express self-operated distribution center in the park, there are also multiple businesses such as Cainiao International Express European flow warehouse. The newly upgraded South China distribution center has realized the expansion of the site and the upgrading of automation equipment, among which the newly opened double-layer automatic sorter and automatic balance wheel sorting matrix will greatly improve the transfer efficiency. It is estimated that nearly 2 million small parcels can be transferred at the peak of Double 11, and the efficiency of parcel transshipment from Guangdong to the whole country will be increased by 25%.

State Post Bureau: China's express delivery development index was 442.5 in September

On October 17, it was reported that the State Post Bureau released the China Express Development Index Report for September 2024. It is estimated that China's express delivery development index in September 2024 will be 442.5, an increase of 9% year-on-year. Among them, the development scale index, service quality index, development capacity index and development trend index were 539.3, 688.1, 224.4 and 69.7 respectively, an increase of 24.2%, 2.2%, 0.4% and 3.9% year-on-year, respectively. In September, the express delivery market developed strongly, the scale expansion was steady and orderly, the industrial integration was further promoted, and the cross-border service capacity became stronger.

【Overseas】

Amazon has launched two AI-generated tools to help brands improve the effectiveness of creative marketing

On October 16, Amazon announced the launch of two new generative AI tools—AI Creative Studio and Audio Generator, which are designed to help advertisers create rich and diverse advertising content more easily, while improving customers' shopping and brand experience. After submitting the ASIN, the audio generator generates ad copy and high-quality 30-second audio ads in just a few minutes at no additional cost. This technology lowers the barrier to entry for audio advertising, enabling consumers to discover new brands and products while listening to audio content to increase exposure. In addition, Amazon has released AI Creative Studio, which combines AI-powered idea generators into a single app. Advertisers can choose a specific style, such as a "Zen style" theme, and take a product image against a plain white background, transforming the background into a more appealing creative scene and enhancing the visual appeal of the ad.

A unified file editor has been added to the Shopify admin

On October 16th, it was reported that a unified media file editor was recently added to the Shopify background. Merchants can now use the editor to edit images, 3D models, and videos in their stores in the Shopify admin. Merchants can use the editor to edit all media files with an edit icon on the product detail page, admin content > files, online product editors, and Shopify Email in the store. The editor can also be used on PC and mobile, but it should be noted that the mobile version of the media file editor can only edit image files.

Amazon's global store debuted at the Canton Fair

On October 16, it was reported that the 136th China Import and Export Fair (Canton Fair) was held in Guangzhou in three phases from October 15 to November 4. Amazon Global Selling will participate in the third phase of the Canton Fair, and comprehensively introduce the export cross-border e-commerce services for Chinese sellers, which not only covers Amazon's end-to-end supply chain solutions, but also includes a series of topics closely related to enterprises going overseas, such as global product selection trend sharing, how to build global brands, etc.

Shopee Malaysia's 10.10 promotion brand sales increased by 8 times

News on October 16, it was reported that Shopee Malaysia 10.10 Brand Festival achieved significant sales growth, and the overall sales performance far exceeded the usual level. Overall, the Shopee Mall brand achieved an 8-fold increase in sales and a 6-fold surge in orders during the event. The success was driven by content creators and live streaming, with nearly one million videos produced during the event driving a 34-fold increase in content, which boosted the overall sales of the Shopee Mall brand.