In November, the A-class car market returned to normal after the "lack of core" was alleviated, showing a market pattern of "4321". Among them, Japanese and American brands still occupy four and one seat in the top ten list, but the rankings of independent and Ashkenazi brands are interchangeable, with three and two models respectively on the list.
In November, Xuanyi sold 45,400 vehicles, losing its monthly sales crown for the second time in the year. Although the "thousands of calls" of Xuanyi e-POWER is officially listed, but its starting price of 138,900 yuan, more than the fourteenth generation Xuanyi nearly 20,000 yuan, after the new model loses the low price brand, how much incremental it can bring, it remains to be seen.
"Corolla in the store currently has enough cars, with a cash discount of 12,000 yuan and a replacement subsidy of 3,000 yuan." FAW Toyota sales staff told the China Economic Network reporter that the preferential range is not much different from before, that is, 1-2 thousand yuan, the impact of "missing core" is basically negligible. It is also understood that Japanese models such as the Honda Civic and Toyota Leiling also have a similar situation.
The improvement of the "lack of core" of Japanese brands is a microcosm of the overall recovery of the A-class car market. According to the data, in November, the cumulative sales of A-class vehicles were 544,300 units, an increase of 11.37% month-on-month. The China Automobile Association said that automobile production and sales showed strong resilience, and efforts were made to overcome the impact of tight chip supply, and the overall situation was better than expected at the beginning of the month.
Source: Multiplying Association
From the perspective of different departments, the A-class car market returned to normal after the "lack of core" was alleviated, showing a market pattern of "4+3+2+1". Among them, Japanese and American brands still occupy four and one seat in the top ten list, but the rankings of independent and Ashkenazi brands are interchangeable, with three and two models respectively on the list.
Specific to the model, Langyi's sales in November hit a new high in the year, with a total of 46,900 units sold, a month-on-month growth rate of 34.62%, winning the A-class car championship, which is also the second time it has won this award this year. However, the current cumulative sales of Langyi is only 355,500 vehicles, compared with the gap of about 100,000 vehicles, and it has lost the qualification to compete for the annual sales championship early.
Faw-Volkswagen, on the other hand, collapsed across the board in the A-segment car market. In November, Sagitar sold 21,200 units, a double-digit decline year-on-year, and the ranking fell by 4 places from the previous month, ranking only seventh on the list; Bora sold 14,200 units, a year-on-year decline of more than 30%, directly out of the list. According to the Association of Automobile Manufacturers, FAW-Volkswagen sold a total of 133,200 units in November, down 40.2% year-on-year, the most significant decline in mainstream manufacturers.
Previously, foreign media reported that due to dissatisfaction with Volkswagen's performance in the Chinese market, Volkswagen's management intended to transfer Volkswagen China CEO Feng Sihan, and Feng Sihan subsequently confirmed the news in an interview with Chinese media. According to the latest news, from August 1 next year, Brad will take over Volkswagen's business in China from group CEO Diess.
In contrast, Japanese brands have achieved a comprehensive recovery in the A-segment car market under the background of "lack of core" relief. According to the data, in November, Xuanyi sold 45,400 vehicles, and won the second place in the A-class car. In the next December, if Xuanyi can maintain such results, it will launch an impact on the annual sales of 500,000 vehicles.
At this year's Guangzhou Auto Show, the Xuanyi e-POWER of "Thousands of Calls" was officially launched, which is nissan's first model equipped with e-POWER technology in China, and the use of the new NISSAN Logo for the first time shows its importance. However, some analysts believe that Xuanyi's favor in the A-class car market is mainly cost-effective, and the starting price of e-POWER models is as high as 138,900 yuan, more than the fourteenth generation xuanyi nearly 20,000 yuan, and it remains to be seen how much increment the new model can bring after losing the low-price brand.
Courtesy of Xuanyi e-POWER Enterprise
Corolla and Civic, both Japanese brands, sold 30,800 and 27,400 units respectively in November, with a month-on-month growth rate of about 50%, ranking third and fifth on the list. After Eliminating the impact of "lack of core", Leiling's sales rose rapidly, selling 22,800 units in November, an increase of 3.45 times from the previous month, and rising to the sixth place in the list.
It is worth mentioning that independent brands still maintain a strong growth trend in the A-class car market. Among them, Qin PLUS has continued to maintain positive growth since its listing, with sales reaching 28,200 vehicles in November, ranking fourth in the list, becoming a bridgehead for independent brands to enter the top three A-class. In addition, MG 5 and Geely Emgrand sold 20,900 and 19,300 units respectively, ranking eighth and tenth in the list; Geely Xingrui and Chery Arrizo 5 also broke through the 10,000 mark.
Driven by A-class vehicles, the market share of independent brands has continued to increase, reaching 46.6% in November, up 5.2 percentage points year-on-year. According to the China Automobile Association, the market share of Chinese brand passenger cars has maintained positive year-on-year growth for 8 consecutive months, and it is confident that the market share will reach 50%.
Courtesy of Qin PLUS Enterprise
In terms of U.S. brands, the performance of the A-segment car market is mixed. Yinglang sales continued to decline, selling only 20,700 units in November, down 48.87% year-on-year and 18.7% month-on-month, ranking ninth on the list. Industry insiders said that with the strong rise of many models of independent brands, and the continuous easing of the "lack of core" in Germany and Japan, how to maintain competitiveness in the future is an urgent issue for SAIC-GM Buick to consider.
However, Chevrolet Cruze's sales in November exceeded 10,000 units consecutively, an increase of 22.29% month-on-month; Ford Ford Forris sold 0.56 million units, achieving double year-on-year growth, bringing a touch of warmth to the American brand in the cold winter. (China Economic Network reporter Jiang Zhiwen)