The new market competition pattern of "oil and electricity at the same price" will be fully opened with the arrival of latte DHT.
On December 17, Weipai Latte DHT officially entered the market at a price of 159,800-179,800 yuan, which will not only help Weipai firmly occupy the advantage of "new energy + intelligence" dual track, but also open the prelude to ending the era of joint venture fuel profiteering and opening a new situation for Chinese brands.
It is worth mentioning that the prices of the three models listed by latte DHT this time are lower than the pre-priced prices previously announced, which not only surprises consumers, but also highlights weipai's intention to create a new competition pattern in the category.
As we all know, in the fuel era, price is the lifeline of luxury car brands, latte DHT this time with the "same price of oil and electricity" price system, breaking the spell of "new energy high price", eliminating the industry oil and electricity price gap.
As Qiao Xinyu, CMO of Wei brand, said: "The arrival of latte DHT will bring the dividends of technological innovation, product change and brand upgrade to users, so that users can enjoy trams, hybrid fuel consumption, and the price of fuel vehicles at the same time."
So, why did the prepared latte DHT subvert the fuel vehicle and disrupt the new energy vehicle market at the same time?
1. "Fast and quiet and save wisdom", intelligent DHT into a leapfrog "weapon"
At the scene of the listing event, in order to interpret the latte DHT "fast, smooth, quiet, provincial, intelligent", the latte DHT live broadcast connected a number of big coffee and laboratories, through intuitive professional measurement data, all-round unlocking of the latte DHT's leading strength, and through the strict extreme cold and extreme heat test, to verify the reliability and stability of latte DHT in the extreme environment.
As an ideal car for the new generation of advanced users, Latte DHT is well versed in the "pain points" of the new generation of cars, and helps the new generation of families travel without worry with the strength of "fast, smooth, quiet and provincial" in the whole scene.
Latte DHT's "fast" is the performance of the full speed domain leading, from only 3.9 seconds of 0 -60km/ h acceleration, to only 7.5 seconds of 100 km acceleration, latte DHT started "one step faster"; in the medium and high-speed stage, with the industry's first two-speed DHT technology advantages, latte DHT solved the defect of "re-acceleration" of new energy models, while latte DHT's dual motors can participate in speed regulation in real time, intelligent switching drive mode to cope with different road conditions, so that the clutch in the state of no slip grinding to achieve engine non-sensory intervention It ensures that it can have the smoothness of pure trams in a variety of modes, bringing users a high-energy, smooth and silky driving experience throughout the process.
In response to the hidden "endurance anxiety" of new energy users, latte DHT also handed over a satisfactory answer. Using a dual-motor hybrid topology, latte DHT can achieve efficient operation of different loads and multiple working modes, bringing a comprehensive fuel consumption of 100 kilometers as low as 4.9L, reducing the cost of the user car as much as possible, and the mileage of up to 1000KM (measured according to the national standard working conditions) also makes the user no longer have mileage anxiety.
In terms of quietness, latte DHT has carried out technological innovation from three channels: sound source, transmission path and noise reduction technology, and applied more than 10 sound source optimization designs such as high sound reduction structure of intake and exhaust, a series of ultra-quiet materials such as 5.0mm acoustic laminated glass that far exceeds the same level, and HARMAN ANC active noise reduction and other technologies to reduce the impact of noise on the cockpit and create a quiet driving texture.
2. Solve the "pain points" of multiple travel scenarios, and deeply interpret what is a "smart car"
At the moment when intelligent technology is integrated into car life, all brand models are flaunting themselves as "smart cars", but what is "smart cars", Latte DHT in the live broadcast scene, through interesting challenges and immersive experience, gave a new annotation - that is, "directly hit the user's pain points, think what the user thinks, understand the user's needs" .
Based on the "new generation of intelligent car" core, latte DHT is equipped with industry-leading coffee intelligence, which has the inherent advantage of the same level in intelligent configuration, and meets the intelligent travel needs of the new generation of home users.
In terms of intelligent driving, Latte DHT has a number of leading intelligent driving assistance technologies such as remote control parking, transparent chassis, AEB intersection assistance, ESS automatic emergency steering assistance, and navigation-enhanced head-up display to escort smart travel.
Moreover, the latte DHT is equipped with 6 millimeter wave radar, 12 ultrasonic radars, 9 high-definition cameras and other intelligent safety configurations, providing a full range of safety guarantees for intelligent driving, and truly realizing that there is no blind spot in the car and no hidden dangers in driving and riding.
In addition, in the face of the "special" car needs of the majority of advanced family users, Latte DHT pioneered the child mode in terms of intelligent care, and the same level was the first to build intelligent electronic child locks, rear vital sign monitoring, and rear seat heating and other functions, providing meticulous and intelligent care for the new generation of family users, and full-dimensional safety to protect every family trip.
3. Kung Fu shooting
The listing of latte DHT believes that it will snipe the joint venture car companies with the strength of products and the price of fuel vehicles, and also open a new chapter in the global oil and electricity category competition.
In the current new era of intelligence and new energy, the higher-order intelligent travel experience brought by Weipai to users through a series of new cars such as latte DHT will undoubtedly make references to the industry.