At last year's Guangzhou Auto Show, Guangqi Honda released a future-oriented user value strategy in the face of the changing market environment - Guangqi Honda Life Full Value.
This year, at the Guangzhou Auto Show in November 2021, GAC Honda officially released the first pure electric vehicle e:NP1 of the e:N series, and announced the future full-speed promotion of the electrification strategy, at the same time, GAC Honda MPV strategic model new odyssey (ODYSSEY) debuted, triggering market expectations, gac honda car life full value connotation has also undergone new changes.
As the first future-oriented user value strategy in China, the full value of GUANGQI Honda's car life includes the value of using the car and the value of co-creating culture, of which the use of the car is to provide the value of the product itself, and the value empowerment of the car life enjoyed by the user from the moment of buying the car.
It contains commodity value, experience value, and retention value.
Quotient value
Now let's talk about changes in the value of commodities. Compared with last year, this year, Guangqi Honda pays more attention to bringing more expectations to users in terms of electrification and intelligent technology.
GUANGQI Honda has always paid attention to the layout in all fields of electrification, and completed the model matrix of "hybrid, plug-in hybrid, and pure electric" this year.
In the field of hybridization, including the new Accord (NEW ACCORD) Sharp Hybrid, NEW CRIDER Sharp Hybrid, the new ODYSSEY Sharp Hybrid, breeze Sharp Hybrid Alliance, including the new Hybrid Alliance;
In the field of plug-in hybrid, GUANGC Honda's first Honda brand new energy model Haoying (BREEZE) Sharp Hybrid e+ was listed, creating a new experience of plug-and-mix driving with practicality and advanced sense of "uncompromising";
In the field of pure electric power, Guangqi Honda's e:N series of the first pure electric vehicle e: NP1 was officially unveiled, and the 2022 VE-1 TA series and EA6 were listed, realizing the acceleration of electrification again.
Not only in the field of electrification layout, on December 16, Guangqi Honda's new intermediate sports sedan model was launched, inheriting Honda's "performance king" bloodline, awakening pure performance expectations, and leading the industry trend with the charm value of style sports.
In addition, Guangqi Honda will also accelerate the introduction of FUNTEC technology and strive for intelligent technology.
In March, Guangqi Honda's third-generation Honda CONNECT system has been renewed and upgraded, with industry-leading intelligent voice as the interactive interface, realizing innovative performances such as "AI intelligent assistant", "daily life interconnection", "remote control", "OTA online upgrade", and comprehensively upgrading advanced functions such as precision navigation and online entertainment to create a new smart travel experience for users.
At present, Honda CONNECT 3.0 has been installed on the new Accord, NEW CRIDER, and INTEGRA, achieving a greater improvement in the sense of high value, and will be installed in more models, such as the new ODYSSEY Sharp Hybrid.
Honda SENSING will also accelerate the expansion of the scope of application, the new Accord (NEW ACCORD), new CRIDER and other models have been equipped with this technology, the sense of value has been comprehensively improved, so that more users can enjoy the new ecology of safe travel.
High quality
It became a product of Guangqi Honda
One of the core competencies
According to the report "2021 China New Car Quality Research SM (IQS)" released by J.D. Power( Jundi):
Guangqi Honda ranked first in the quality of new cars in the mainstream car market, the 10th generation Accord once again won the first place in the mid-size high-end sedan, and the fourth-generation Fit won the first place in the compact high-end sedan.
Experience the value
Experience value is the overall experience of users in car life, covering a series of high-quality services enjoyed by users before, during and after sales, as well as peripheral activities initiated by the brand side to create a beautiful relationship with car owners.
Pre-sales stage
What is different from last year is that in the pre-sales stage, a number of plans that stayed on strategic planning last year have landed this year.
In March this year, the one-to-one service of Guangqi Honda Cloud Showroom was officially upgraded and launched, and one-to-one service was carried out for more models. After entering the cloud exhibition hall to start one-on-one service, it will be received by a sales consultant professionally trained by Guangqi Honda to provide users with real-time 3D interactive car viewing and voice explanation services, so as to realize two-way communication and interaction between the brand and users. Next, the one-to-one service of the cloud showroom will be carried out for more models, and the Haoying model has been launched in November, and other models will be launched in 2022.
Sale stage
Guangqi Honda to create a "joy" sales service with the times, Guangqi Honda continues to optimize the joy sales process, through the satisfaction of internal testing system improvement, special store brand image upgrade, service personnel ability enhancement, level business financial services and insurance service product optimization, convenient online service promotion, sales and after-sales service linkage and a series of measures, to provide users with a more professional and better sales service experience.
After-sales phase
In terms of after-sales, it is also the key reason why many car owners are willing to become old friends with Guangqi Honda. As early as 2019, Guangqi Honda released a new service brand proposition "Fun Link Chuangxiang Car Life", including the three core concepts of "Satisfied Peace of Mind and Trust", "Smart Smart and Convenient", and "Social & Sharing to Create Beauty", hoping to build a new relationship between people and cars and people with people and cars as the dual core, and create a higher level of experience value for car owners.
Specific measures include 12-hour continuous operation, 800 customer service hotline, 24-hour emergency rescue, 59-minute delivery by appointment maintenance, 4-hour sheet metal spray fast repair and other efficient and intimate services, as well as 3 years or 100,000 kilometers of warranty, pure parts supply, special store quality certification system (DQC), workshop operation management standards and other quality services. In order to save the time of the owner with advanced and efficient technology, and create more convenience and more free time for the owner.
This year, the above-mentioned after-sales service measures continue to improve and enhance, in addition to the unified service standards of manufacturers, each special store is still working hard to explore more personalized user experience. Let GUANGC Honda strongly win the first place in J.D. Power's automobile sales satisfaction (SSI), the first place in automobile after-sales service (CSI) satisfaction, and the first place in dealer satisfaction (DAS) in 2021.
Preserve value
Retained value is the most differentiated added value provided by GUANGC Honda to users, and has become an increasingly important core competitiveness of GAC Honda in the future. Guangqi Honda has further combined with the industry's high-quality resources to launch a series of innovative financial products, such as the launch of the "value preservation financing" product by the joint cooperative institution, which highly combines auto finance with value preservation repurchase, provides car owners with worry-free car purchase solutions, and makes the advantage of high retention rate produce greater benefits for car owners.
In July 2021, the upgrade of GAC Honda's "Joy Used Car Official Website" will create a new "used car retail platform" for users, and users can retain funds for the purchase, sale and replacement of guangqi Honda's official certified used cars through the official website. Provide users with one-stop new/used car solutions. By providing rigorous service processes and strict service standards, customers feel confident when replacing new cars, selling used cars and buying used cars, so that customers can "trade with confidence" and enjoy worry-free services and pleasant experiences.
Co-creation
Cultural values
Co-creating cultural value is the bond between GUANGQI Honda and the deep relationship between users and fans, and it is also the top-level design of the full value of GUANGQI Honda's car life. It is an important part of the value chain, and establishes a new form of relationship with users that stimulates each other and creates together.
Guangqi Honda co-creates cultural values with common love, reconstructs fan relations, establishes a new ecology of brands and users, and brings more joy to users in the new era. As a dream companion, GUANGQI Honda takes the dream as the starting point, encourages more users to pursue their dreams and explore more possibilities for themselves, and stimulates each other with users to create more new value together. This "humane" brand charm has attracted 8.5 million high-quality users and reconstructed the fan relationship in the new era and created a new form of relationship together.
Concrete implementation to implementation
In May this year, Guangqi Honda Automobile Culture Organization
"Dream Peer CLUB" was officially established
Guangqi Honda "Dream Peer CLUB" is an automotive culture organization composed of a group of like-minded partners with fiery beliefs and dreams who are committed to promoting local automotive culture, and the founding members cover two groups of "CDM dreamers" and "track dreamers", bringing together influential opinion leaders and top players in the field of domestic automotive culture. Guangqi Honda has joined forces with local automotive culture opinion leaders, car owners and fans who are keen on automotive culture to establish the "Dream Club", hoping to work together to promote the development of local automotive culture.
From June to October, the fourth-generation Fit joined hands with Internet celebrity car wash shops in many parts of the country to create a late-night car wash club, providing a place for Fit fan owners to relax and communicate. In November, the third Guangqi Honda Dream Festival was grandly opened, which can be called a large-scale "pet fan" scene, giving fan owners a new experience of more fashionable, more restless and more fun manic dreams. Round after round of co-creation activities perfectly shows the outside world the true side of GUANGQI Honda's co-creation cultural value.
Facing the future, GUANGQI Honda will continue to provide users with the covering type "Guangqi Honda Car Life Full Value" for the entire car cycle, continue to create a new value experience, think about the future enjoyment, and strive to become a brand that users love and actively choose and trust for a lifetime, so that the dream goes further!
Let users in the process of using the car, have commodity value, experience value, retention value, of course, in addition to the use of the process can experience the joy of the product to him, in terms of user cultural value, Guangqi Honda also with common love to create cultural value, reconstruct fan relations, establish a brand and user of a new ecology.
*This article is promotional information
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