Recently, according to the media interview with the vehicle management office, it was found that a large number of Tesla cars have been lined up in many places to be listed, and half of the vehicles on the license plate in the vehicle management office are Tesla, and it seems that Tesla has ushered in a wave of rush at the end of the year.
Tesla can be said to be the leader in the domestic new energy vehicle market in these two years, in 2019, the Shanghai factory was put into production, model3 was the first model to go off the production line in this factory, when Tesla said that the manufacturing cost of the Shanghai factory fell sharply, so the model3 price was reduced to less than 300,000, and then the model3 in the first half of 2020 almost occupied the top of the monthly sales list.
In the second half of 2020, SAIC's Wuling Hongguang miniEV launched to beat the Model3 in terms of sales, but the model3 in the price segment of more than 200,000 is still the first place, and finally Tesla achieved nearly 150,000 car sales in the domestic market in 2020, an increase of more than three times year-on-year, Tesla's sales in the Chinese market has also become the role of its overall sales growth.
After the success of model 3, Tesla introduced model Y to the Shanghai factory, and this year the price of model Y in the domestic market was also reduced to less than 300,000, and the monthly sales of model Y in the Chinese market reached a peak of 33,000 vehicles, exceeding the monthly sales record achieved by model 3.
Tesla is widely popular with Chinese consumers because it is the leader of the global new energy vehicle market, and the new energy vehicles launched by it are fashionable and avant-garde in appearance design, breaking the conservative style of the previous traditional car companies; in the aspects of automobile power, automatic driving and other technologies, it has brought consumers a new experience.
Since September this year, Tesla's performance in the Chinese market has been particularly amazing, from September to November, the delivery volume of the Shanghai factory exceeded 50,000 vehicles, that is to say, the delivery volume in these three months has exceeded the delivery volume of the Shanghai factory in 2020, and the hot sales of Tesla vehicles have further attracted more consumers to buy.
With the consumer's enthusiasm for Tesla, in mid-November Tesla brazenly increased the price of its models, of which the model 3 price increased by nearly 20,000 yuan, and the model Y also increased by 4752 yuan, which made the industry wow. Tesla said that the price adjustment was "affected by factors such as the decline of new energy subsidies."
However, Tesla officially announced the price adjustment, and retailers around the world did not give the exact time of the price increase, the retail store in the face of the media interview said that the official price increase time depends on the time of the reduction, before the car consumers can pick up the car at the previous price, which triggered the end of the year This wave of consumers rushed to buy.
The factors that urge consumers to rush to buy cars are also this month before the Spring Festival, in the past, the month before the Spring Festival was a car buying boom, consumers all want to buy cars before the Spring Festival, and Tesla Model Y is the best-selling model this year, surpassing BMW, Mercedes-Benz and other models of the same grade, which has also become one of the reasons why consumers snapped up Tesla cars.
According to this sales momentum, Tesla's sales in the Chinese market in December this year are expected to reach a new high, while the industry previously predicted that Tesla's sales in the last quarter of this year will be super optimistic. Tesla sold 620,000 vehicles in the first nine months of this year, and the industry expects it to sell 1.1 million in the whole year, which means that the sales volume in the last quarter will reach 480,000, and the hot sales in the Chinese market will help it reach this goal.