From the current point of view, the electrification of the automobile industry is the mainstream trend, and in response to this trend, many traditional car companies have also begun to accelerate their own pace. Following volkswagen and Toyota's announcements of their electrification transition strategies, Audi, a luxury brand from Volkswagen, recently announced its long-term goal of electrifying all models by 2033 and raising the company's total investment in R&D and capital expenditure projects to 37 billion euros ($41.8 billion).
Audi e-tron
As early as the beginning of this year, Markus Duesmann, chairman of the Audi board of directors, revealed to the outside world that Audi's models on sale will be fully electrified in the next 15 years, and will abandon some low-end models to further consolidate their high-end image. After Volkswagen officially released the MEB pure electric platform in 2019, Audi used the platform to create its own pure electric model, and in 2021 alone, Audi launched a number of pure electric models such as e-tron, Q4e-tron and Q5e-tron, and the Q6 e-tron created by the PPE platform jointly developed with Porsche will meet with the public next year.
Audi R8
In addition to the commonly used models, Audi for its performance of the electrification upgrade is also in an orderly manner, according to Audi official, its star sports car R8 will be discontinued around 2023, replaced by a new electric sports car, and thanks to the advantages of sharing research and development platform with Volkswagen and Porsche, perhaps Audi's electrification transformation road will be smoother than the old rivals BMW and Mercedes-Benz.