Text\Blue Cham
Although Toyota Motor President Akio Toyoda has repeatedly denied the market significance of electric vehicles, believing that there is a suspicion of over-hype, the "punch in the face" comes too quickly like a tornado.
Recently, at Toyota's global electric vehicle strategy conference, Toyota released 15 new pure electric concept cars, including SUVs, cars, sports cars and MPVs, and according to the plan, by 2030, Toyota will launch 30 pure electric vehicles, and will invest 4 trillion yen (35 billion US dollars) to develop electric vehicles by 2030. In addition, Toyota's high-end brand Lexus will also achieve transformation in the future, becoming a 100% pure electrification car brand in 2030.
In fact, unlike Volkswagen, GM and other car companies, Toyota has repeatedly said that the current progress of electric vehicles is too aggressive, and there is actually a long way to go to replace fuel vehicles. However, seeing the surge of new energy vehicles and the gradual development of the climate, Toyota Akio obviously can't sit still, and this time released many new models and sales targets in one breath, which is to correct and make up for the previous strategic mistakes.
Undoubtedly, in the Chinese market, the penetration rate of new energy vehicles is rapidly increasing. Sales statistics from the Federation of Automobile Manufacturers show that the cumulative sales of new energy vehicles reached 378,000 units in November this year, an increase of 122.3% year-on-year, and the cumulative sales of 2.514 million vehicles from January to November, an increase of 178.3% year-on-year.
It is worth noting that as the leader of independent brand new energy vehicles, Wang Chuanfu, chairman of BYD Automobile, has said that it is expected that the sales of new energy vehicles in the Chinese market this year are expected to break 3.3 million units, and by the end of next year, the penetration rate of new energy vehicles in China will exceed 35%. This means that the new energy vehicle market will have a lot of potential.
In addition to BYD, ideal, Weilai, Xiaopeng and other new car-making forces have established a foothold in the new energy vehicle market, sales have also achieved a sharp rise, as for Tesla is more expected to become a new energy vehicle market "Big Mac" like existence. For Toyota, the release of a new strategy at this time does have a feeling of catching ducks on the shelves.
Although not long ago, Toyota Akio was still attacking pure electric vehicles for being over-hyped, and said that electric vehicles have a greater impact on the electricity shortage, electric vehicles will stifle enterprises, and will put more carbon dioxide, but in the face of reality, Toyota Akio also has to bow his head.
It is worth noting that in the Chinese market, Toyota will also launch more pure electric models next year, currently planning is a pure electric small SUV, the new car is expected to use BYD's lithium iron phosphate blade battery, known by industry insiders as "Corolla with more rear space", the price may be within 200,000 yuan, and the new car will also be listed in China as the second model of Toyota's bZ pure electric car series.
Write at the end:
Whether it is forced by the situation or Toyota's active choice, the trend of the new four modernizations of automobiles has always been swept away and irreversible, and may be different in the technical route, but in the future, the results will be the world of new energy vehicles. And this is not a company willing to do, want to or not, love or not to do, but a major event related to the future of life and death, Toyoda Akio seems to see through this, how its future performance, we will continue to pay attention to.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Lan Zhan, and the source should be indicated when reprinting)