Akio Toyoda said bluntly: "I want to talk about Toyota's strategy to achieve carbon neutrality, as well as the strategy of battery electric vehicles, which is a promising choice." This sentence means that Toyota will speed up the pace into the era of pure electrification. In response to this scene, as a viewer, I really want to say: "There is no absolute in the world, how persistent it was, how firm it is now." “
Akio Toyoda has publicly and clearly stated that Toyota will invest 4 trillion yen ($35 billion) in the research and development of pure electric vehicles by 2030, and will launch 30 pure electric vehicles at that time, which actually means that Toyota will invest more in pure electrification in the next decade or so. Of course, Toyota's pure electrification is not only the development of the above strategy, the sales side is also carried out at the same time, Toyota's plan is to reach 3.5 million pure electric vehicles by 2030. I have to say that from research and development to marketing, Toyota seems to have been prepared, although we all know that Toyota is not too early to go all out to the pure electricity market at this time, but fortunately it is not too late, as a traditional Japanese strongman, Toyota has taken a very important step in the pure electrification plan this time.
If you are skeptical of what Akio Toyoda said earlier, then after he made a commitment to the planning of the Lexus brand, it can be believed that Toyota will indeed work on pure electrification next. All this comes from Akio Toyoda's announcement that Lexus will transform into a pure electric brand, which is planned to be achieved in 2035, and hopes to sell 1 million vehicles at that time. It is clear that the road is long and long, but the confirmation strategy is the beginning. Here I have to joke that it is estimated that pure electric Lexus can not afford to buy, and now pure electric cars will indeed be more expensive than fuel vehicles, and it is expected that this situation will change in 2035.
In addition, Toyota is different from some other car companies that have invested in the pure electricity market, Toyota will also be committed to hydrogen fuel cell vehicles, and will also develop hydrogen fuel internal combustion engines. In fact, we all know that this aspect requires more powerful technical force, compared to the lithium battery pure electric vehicles currently used in the market, hydrogen fuel is more difficult to control in terms of safety. Therefore, this part of the planning Toyota is also very cautious and does not indicate a clear goal and time.
Obviously, the pure electrification of the automotive industry has become more and more clear, and all car companies have gradually announced a clear strategic plan, and for the pure electrification of the automobile market, is it good for us to be consumers? Feel free to leave a comment to express your opinion.