As the originator of Toyota off-road SUV, Land Cruiser also has an appropriate name - Land Cruiser, as the leader of medium and large SUVs, Land Cruiser is no less famous than BMW X5, Mercedes-Benz GLE, Audi Q7 and other luxury medium and large SUVs.
In June this year, the new generation of Toyota Land Cruiser (LC300) debuted in Dubai worldwide, as a product of the TNGA architecture, the new Land cruiser brought a new appearance and interior, and the configuration and power have been greatly upgraded. Now, Land Cruiser will also enter the country as a parallel importer.
The domestic price is four times that of Japan
Half a year after the release abroad, the new Land cruiser also successfully appeared in the domestic Tianjin port, it is reported that the new car will begin to carry out the national six emission test certification, the first batch of models for the Middle East version, and provide a new generation of Land Cruiser 70th anniversary version.
Of course, as a model that is followed by domestic off-road families, everyone is more concerned about its price. Judging from the quotations given by domestic parallel importers, the reference price of new entry-level models is 1.03-1.3 million yuan, and the top GR SPORT is as high as 1.5-1.8 million yuan.
In contrast, Land Cruiser sells for 5.1 million to 8 million yen in Japan, or about 285,000 to 448,000 yuan. In other words, the domestic price is equivalent to 4 times the Japanese price, and the premium is very impressive.
In addition to the prices in Japan, we can also refer to the prices of other countries around the world. For example, in the Middle East market, the price is 229,900-35.49 million UAE dirhams, equivalent to about 400,000-620,000 yuan. Although it is more than 30% higher than the price in Japan, it is more generous than the price that is several times more expensive in China.
In addition, the domestic starting price of 1.03 million is not the terminal naked car price, from the current global sales of this car, the new car will face a price increase in the future in China.
It is reported that the pre-price of new cars in China may be as high as 1.6 million yuan, which is higher than the starting price of 1.4298 million for Mercedes-Benz G-class, and due to emission reasons, or only in some areas can be licensed, it is destined to become a car for niche car owners.
Why is the price unbridled?
The previous generation of Land Cruiser also has a significant premium, but the starting price remains at about 500,000 yuan, such as the 4.0L V6 Middle East low-end version of the domestic guidance price of 490,000 yuan, even after the price increase, it is also very different from the new Land Cruiser price.
The reason why the new Land Cruiser dares to increase prices in the Chinese market so brazenly is mainly because of its high degree of popularity in the global market. As a model that has been in place for 70 years, Toyota Land Cruiser has successfully sold more than 10 million units worldwide, becoming one of the most successful SUV models at present.
According to overseas media reports in September, Toyota's production at several plants in Japan was constrained by parts supply and chip shortages. The new Land cruiser, which has just been released in Japan, will have to wait more than a year for delivery. Worse still, this bad situation will continue into 2022 due to chip shortages.
The Yoshihara plant, which is produced locally in Japan and sold globally, has been temporarily shut down for several working days due to a shortage of parts supply, and although Toyota said it is considering efforts to shorten the delivery time, it may still change due to changes in future production conditions. That is to say, within the foreseeable range, the production of land cruiser will not be too high.
Land Cruiser currently sells in about 170 countries and regions, but the new generation will start in Japan, the Middle East and Australia. The largest buyer is Australia, which has accumulated sales of more than 1 million units. In addition, in the harsher climate of the Middle East, land Cruiser has also achieved good sales with reliable and durable quality.
As a result, most of the new Land cruisers will also be supplied preferentially to these two regions in the face of limited production, while China's starting price has exceeded the million mark in the face of scarce vehicle supply and high import tariffs.
The new Land Cruiser's product strength
As a product of the TNGA architecture, the new Land cruiser can be said to have undergone a rebirth and iteration, using three different appearances. Although the details vary greatly, the overall is still as square as ever, showing the true color of the hardcore, which is also a highlight of its attraction to off-road enthusiasts.
From the size point of view, the overall size of the new Land Cruiser and the previous generation of models have not changed much, based on the latest TNGA-F platform to build, to LC300 VX-R as an example, the length of the car than the LC200 reduced by 40mm, to 4950mm, width reduced by 35mm, to 1945mm, height increased by 35mm, to 1980mm, wheelbase is also 2850mm.
In terms of key off-road parameters, the LC300 has an approach angle of 32°, a departure angle of 26.5°, and a minimum ground clearance of 230mm, which is not much different from the old model and guarantees excellent passability.
However, due to the change in body structure, the fuel tank has dropped from the original 138L to 80L+30L design, although the fuel consumption has been reduced, but the endurance of the vehicle has declined compared with the old model.
Toyota's all-new Land Cruiser interior has also been retouched, with a floating center screen of 9 inches as standard and an optional 12.3-inch screen with support for Apple CarPlay and Android Auto. Equipped with wireless mobile phone charging, 360° camera and HUD head-up display system. In addition, the new car will be equipped with electric tailgates, electric adjustable steering wheels, air body ionizers and fingerprint recognition systems.
In terms of power, the new generation of Land Cruiser is equipped with a 3.5T V6 gasoline version of the engine, and the transmission system matches the 10-speed manual transmission, and the power performance is more powerful than the 4.0 V6 self-priming engine equipped with the previous generation. There is also a 3.3T V6 diesel engine in overseas markets, with a maximum horsepower of 309Ps and a maximum torque of 700N·m.
Under the new architecture, the new LAND Cruiser retains the non-load-bearing body design, and the rigidity of the body is enhanced, while the quality is reduced by 200kg compared with the older model. The new car is also equipped with the world's first electronic dynamic suspension system, which can greatly improve the handling performance of the new generation of Land Cruisers. And the suspension system is also newly designed, which makes it easier for the driver to control whether he is driving on the road or driving in off-road conditions.
In addition, new cars will be equipped with different four-wheel drive systems according to different models, and high-end models will be equipped with full-time four-wheel drive systems with central differential locks, E-KDSS electronic power suspension, AVS adaptive suspension and other systems.
And using Toyota multi-terrain monitoring system, the driver can view the road conditions under the chassis, the location of surrounding vehicles and wheels in real time through the central control panel, and can easily go off-road without a guide. The multi-terrain selection system can automatically determine the driving conditions and adopt the most suitable driving mode.
Big coffee summary
The success of Land Cruiser actually needs no argument, whether it is sales or word of mouth, it is the basis for its sales of tens of millions. From the current market feedback, the new Land Cruiser will undoubtedly become a classic product. However, the domestic price of up to one million is indeed too large compared with overseas, so that many domestic netizens feel that they are collecting IQ tax from the Chinese.