As soon as you enter the door, you will be photographed and recorded, doesn't it sound terrible?
At last year's 315 party, such things happened, and it was also officially reported by the 315 party, with the evolution of the Internet era, "user privacy" has gradually become a problem.
Just on December 14, Tianyancha APP showed that Shanghai Xiaopeng Automobile Sales service Co., Ltd. was fined 100,000 yuan by the Xuhui District Market Supervision and Administration Bureau.
User privacy is so cheap
According to the investigation by the Shanghai Xuhui District Market Supervision and Administration Bureau, the reason for the punishment was that the parties (Shanghai Xiaopeng Automobile Sales service Co., Ltd.) purchased 22 cameras with face recognition functions, which were installed in 7 of its stores, which were used to count the number of people entering the store and analyze the proportion of men and women, age and other information. Because of the above infringement of consumers' personal dignity and private information, he was fined 100,000 yuan.
From January to June 2021, a total of more than 430,000 face photos were collected and uploaded, and for these 430,000 "Pengyou", I don't know what they think?
As of the time of the case, the parties have dismantled the cameras collecting consumer information in the store, and the uploaded face photos have been deleted by a company, and according to the supervision, the parties have no illegal gains, and according to the "Consumer Rights and Interests Protection Law" and other relevant national regulations, ordered Shanghai Xiaopeng Sales Company to correct the illegal acts and fined 100,000 yuan.
In recent months, Xiaopeng Automobile's sales volume and market performance have risen sharply, and what is the attitude of Xiaopeng Company when such things happen?
Official response
After this news broke, Xiaobian immediately contacted Xiaopeng's official customer service staff to inquire about Xiaopeng Shanghai Branch's user privacy.
Q: How does The Shanghai Xiaopeng sales company illegally collect face data be fined, how does The official Xiaopeng view this matter?
Customer service: Apologize to consumers for this matter, and the original intention is only to record store traffic and age and male and female ratio, and the original intention of recording these data is to optimize the store service business according to the user's age and gender data, in order to bring users a better service experience.
Q: Last year, the 315 party had already reported on this matter, and Xiaopeng still used this method to record data in this context, do you think it is inappropriate?
Customer service: We still have to apologize to users about this matter, and we also remove the camera at the first time to ensure the privacy rights and interests of future users.
Q: Xiaopeng Automobile itself is a smart car attribute, Xiaopeng Automobile has many cameras and microphones inside, so where is the collected data stored?
Customer service: Most of this data is only opened and used for real-time cooperation functions, and will not be stored locally and in the cloud, and the data about some specific records will only be stored locally, so there is no need to worry.
Q: How does Xiaopeng protect the privacy rights and interests of consumers in the future?
Customer service: For the future consumer privacy rights and interests of a question, customer service has made relevant records, follow-up will contact the car data team to communicate.
The above is the record of xiaobian's official inquiry about Xiaopeng Automobile after this incident occurred.
How should user privacy be protected?
In April this year, Tesla was exposed about the camera in the car to record consumer events, not only the picture quality exceeded expectations, even the sound is very clear, for this incident after the outbreak, quickly attracted the attention of netizens and consumers around the world, after all, no one wants to drive, all their actions and sounds are "watched by others".
This video pushed Tesla to the cusp of the storm, and then in China, some communities explicitly "prohibit Tesla from entering", which shows the importance of consumer privacy rights, where should user privacy go?
After the fermentation of this matter, issues such as the privacy leakage of intelligent vehicles have been paid attention to by the Ministry of Industry and Information Technology, and the Ministry of Industry and Information Technology has also issued relevant documents and regulations "Guidelines for the Access Management of Intelligent Connected Vehicle Manufacturers and Products (Trial)" for comments, which proposes that enterprises should collect, use and protect personal information in accordance with the law, and classify and classify data for hierarchical management, place important data catalogs, and not leak sensitive information of national security, and at this point means that on intelligent cars, around face recognition, users are data collection. High-tech such as road data collection will be incorporated into formal regulatory channels.
As the development process of the Internet and data, it is reasonable to encounter such things in the middle, but it is also unexpected, and after the matter is expanded, it must be paid attention to by the relevant departments, whether it is a Xiaopeng store or a Sensor Detection in a Tesla car, it will be included in the scope of control.
For user privacy, not only to be protected by the relevant departments, but also to consumers themselves have a sense of prevention, just imagine, if you do some private things in the car, the camera in the car at this moment is quietly recorded in real time, and then transmitted to the cloud disk, if a little careless, tragically leaked, the consequences are unimaginable, so, on the basis of the control of enterprises and relevant departments, users must also have a sense of self-prevention to protect their personal privacy.