In November 2021, the new energy vehicle market continued to usher in a relatively large growth, and the retail sales of new energy passenger cars reached 378,000 units, an increase of 122.3% year-on-year, an increase of 19.8% month-on-month, and a penetration rate of 20.8%. At the same time, in November, 12 new energy manufacturers have sold more than 10,000 vehicles, and the automobile market is accelerating its transformation to new energy.
Among the mainstream new energy automobile companies, BYD ranked first in November with sales of 90,142 vehicles, an increase of 247.8% year-on-year; its flagship model BYD Han hit a record high of 12,841 units in November, an increase of 27.1% year-on-year.
In the overall sales volume of the Han series, the plug-in hybrid model Han DM was 2820 units, while the pure electric model Han EV was 10021 units, breaking through the 10,000-unit mark for the first time. As a result, HanEV has also become the first Chinese brand with monthly sales of more than 10,000 yuan + pure electric sedan.
In the 200,000 yuan + high-end pure electric sedan segment, Han EV's november sales also surpassed Tesla Model 3, Xiaopeng P7, ZEEKR 001, Jihu Alpha S and other models, once again topped the list.
It is worth noting that the sales volume of the BYD Han series is not only quite prominent in the field of new energy vehicles, but also no less than that of traditional luxury brands. Since August this year, BYD Han series sales have ranked 3rd in the top 3 of medium and large car sales for four consecutive months, successfully achieving an upward breakthrough for Chinese brands.
Since its launch in July 2020, the BYD Han series has achieved cumulative sales of more than 100,000 vehicles in just one year; as of November, Han's cumulative sales have exceeded 140,000 vehicles, and sales have exceeded 10,000 units for three consecutive months, growing for seven consecutive months, becoming a "phenomenon-level" product for medium and large cars of Chinese brands.
In addition, in more than a year, BYD has pushed more than 15 OTA upgrades for the Han series, and has successively launched new models and configurations such as sky gray interior, NEDC 506km endurance standard endurance deluxe, 5G Danna smart music cockpit upgrade package, aurora blue exterior, golden scale orange / night purple carbon fiber interior and so on. It is precisely by relying on its hard-core product strength and sustainable evolution of product characteristics that it continues to strengthen the competitiveness of Han series products.
In recent years, the market acceptance of new energy vehicles has gradually increased, and BYD has won the recognition of more and more users by relying on a series of technological breakthroughs and fashion trend model designs such as blade batteries and DM-i super hybrids. As the automotive industry accelerates its transformation into new energy, Chinese new energy automobile companies that master core technologies will also seize the opportunity of "overtaking in curves" to help China transform from an automobile power to an automobile power. (Baichuan)
(Image courtesy of BYD)