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Toyota held an electric vehicle strategy conference today, Toyota Ceo Akio Toyoda announced that it will invest $35 billion in electric vehicle research by 2030, and will launch 30 electric vehicles before that, and the Lexus brand will also be fully transformed into a pure electric brand.
Toyota motor is planned to invest 8 trillion yen ($35 billion) in research and development costs on new energy vehicles including electric vehicles, hybrid vehicles, and fuel cell vehicles, half of which will be used for pure electric research. By 2030, Toyota will sell 75 percent of new energy vehicles and strive to sell 3.5 million units a year. In May, that number was 2 million units, and just a few months later, Toyota significantly raised its 30% sales target for new energy vehicles. At the press conference, Akio Toyoda also showed more than a dozen new electric models, including a new generation of electric vehicles, including a Lexus, sports car, Yaris and SUVs, this product array covers all travel areas of Toyota.
Akio Toyoda also mentioned that by 2025, Toyota will launch 15 bZ series models, including 9 new cars. By 2030, Toyota will have 30 pure electric vehicle models. Among them, luxury brand Lexus will achieve 100% pure electric vehicles in Europe, North America and China, and this goal will be expanded to the world in 2035. Tatsuro Ueda, chairman and general manager of Toyota Motor China, said that the bZ pure electric exclusive series models have planned 7 models, of which 5 models will be introduced to the Chinese market in the future. As far as pure electric models are concerned, by 2025, Toyota and Lexus will have 10 EV models in China, and the Lexus RZ will achieve zero hundred acceleration in 2 seconds, with a cruising range of more than 700 km.
Toyota's progress in electrification feels slow, which is related to Toyota's products and some of the rhetoric on different occasions. Until next year, Toyota will launch the first mass-produced new pure electric vehicle "bZ4X", Toyota's progress in electric vehicles has lagged behind its counterparts in the Chinese and European markets, after all, even Humvee and F150 have successively launched electrified products, Toyota and even Japanese brands have begun to become followers is an indisputable fact.
In the era of fuel vehicles, Japanese brands, including Toyota, have won market share in the Traditional Automobile Powerhouse of the United States through cost control and the improvement of production models, and Toyota has become the world's most valuable car company. There is a scene in the movie "Japan Sinks", where a Japanese car company actually becomes a chip to save the Japanese people from sinking, which is a good interpretation. In the past few years, Toyota has made achievements and made enough cash, perhaps sitting on the greatest benefits of the existing, maintaining its leading position in the field of fuel vehicles, mixed car technology is its biggest abacus, which may be the reason why Toyota is reluctant to change too quickly, but its status is slowly being shaken by imagination, even a company that only delivered 150 electric vehicles, Rivian, rose to become the world's third largest car company overnight, the reality is very magical, but it has to be faced.
On the other hand, there is also another voice in the Japanese automotive industry, they believe that the proportion of thermal power generation is more than 75%, even if pure electric vehicles are added, it will be difficult to help decarbonize. At the annual meeting of the Japan Automobile Manufacturers Association in December 2020, Toyota Motor President Akio Toyoda publicly said that pure electric vehicles were over-hyped, the Japanese government did not take into account its real carbon dioxide emissions, the impact on the electricity shortage, electric vehicles will stifle companies, require huge investments, and emit more carbon dioxide.
It is precisely for these two reasons that it has become an obstacle to the pace of Toyota's electrification. Whether it is the promotion of emerging capital or the political strategy of overtaking in the bend of the industry, the rapid development of new forces has forced Toyota to re-examine its strategic positioning, which is or just a few months, before there is no major sign, Toyota suddenly threw out this radical new energy vehicle strategy. And this sudden conference, whether it is an investment plan or an investment plan, the rhythm of product launch, or the composition of the product line, is beyond people's imagination of Toyota, some netizens have felt that they have not seen a fake news, and other netizens have commented that "these car designs with pictures are all eyeless, and the change of the standard is the independent brand series", and some netizens have praised "no electricity, a blockbuster." ”
In the eyes of Chinese netizens, the last one to launch a variety of models in one go, may only be Evergrande Automobile's Xu Jiayin, although the precipitation of the two in the automotive industry is very different, but the purpose of their expression is the same - the sword refers to the throne in the field of new energy vehicles, of course, Toyota to achieve this strategic goal is only a matter of time.
At the beginning of the month, there was news that Toyota Motor will launch the second model of the bZ series next year with the help of BYD technology, Toyota did not comment on this, and the relevant person in charge of BYD said that the current project is still in the stage of research and development confidentiality, please refer to the announcement of both sides. On March 25, 2020, BYD and Toyota Motor each contributed half of the capital, and BYD Toyota Electric Vehicle Technology Co., Ltd. was officially established with a registered capital of 345 million yuan, and was headquartered in Pingshan District, Shenzhen. Wang Chuanfu, chairman of BYD, said that the cooperation between the two sides can achieve the goal of landing two to three years in advance for Toyota electric vehicles.
In any case, Toyota's move today really gives its technical route and the Lexus brand supporters a blow, perhaps sometimes, they prefer this to be fake news, they also have to accept this reality, Toyota must make a self-revolution to accept the new rules.