The BBA three male competition has been rolled into the flagship model.
BMW, relying on the weak "advantage" of the joint venture partner, swallowed a large amount of BMW Brilliance's equity and opened the road of reverse takeover, which means that China is the main battlefield, and the more sales volume for BMW, the more profits will be tilted to it.
Therefore, BMW's task in the next few years is to mass-produce a large number of models that have not yet been domestically produced, and label them as the tail label of "BMW Brilliance".
In order to make money, this is not shameful, but to analyze, high-end will never be pulled down because of the emergence of Brilliance, BMW's innate advantage determines that in the development of the Chinese market, it will always be more active than Mercedes-Benz and Audi.
The cooperation between Mercedes-Benz and BAIC Group and the cooperation between Audi and FAW Group are unlikely to take advantage of equity.
Therefore, in the matter of in-depth cooperation, BMW must be more proactive, so it took the lead in starting the mass production of flagship SUVs, for BMW, seizing the high-end market and making it difficult for opponents to have room for development is an important task at this stage.
The domestic BMW X5 has carried out a lot of specialized transformations.
At present, the size is larger, the body length, wheelbase have been lengthened by 130mm, while the 2.0T, 3.0T engine power re-adjustment, the power is stronger, especially importantly, the price will inevitably be lower.
The domestic production of BMW X5 will inevitably roll up the opponent's market, who is the most helpless at this time? The BMW X5 has two main opponents, one is the Mercedes-Benz GLE and the other is the Audi Q7.
Mercedes-Benz GLE terminal price is firm, obviously it believes that the product and user positioning are higher than BMW X5 and Audi Q7, Mercedes-Benz GLE terminal landing price is basically 800,000 or even higher.
Obviously, Mercedes-Benz GLE, which has always had a strong sense of existence, does not think that bmw X5 domestic "self-depreciation" will affect its status.
Of course, the status will not affect, but the sales will definitely be shaken by the BMW X5, compared to the Mercedes-Benz GLE, in fact, more embarrassing is the Audi Q7, has been in the flagship SUV market, the redesigned Audi Q7 presence is not as good as mercedes-Benz GLE and BMW X5.
Therefore, the price of imported Audi Q7 has always been the lowest.
The lowest price of the Audi Q7 this time encountered the BMW X5 domestic production, obviously larger size, stronger power, the price is expected to fall below 600,000 BMW X5, the most affect the Audi Q7 market.
First, the popularity and attention of BMW X5 itself is higher than that of Audi Q7, and second, the value of the Audi brand has been greatly damaged in recent years, and the brand label and product design are always not online.
In the import era, BMW X5 is more popular than Audi Q7, which has regained part of its market share by virtue of its price advantage, but the pricing of BMW X5 after domestic production will be lower, which means that in the face of price advantages, how much competitiveness does Audi Q7 have?
Some people think that the BMW X5 plus the word Brilliance is not attractive.
So I asked in reverse, Range Rover plus Chery, it must not sell? Obviously not, the high-end product positioning will not be driven by who is domestic, not to mention, the 500,000 BMW 5 Series high-end models have also been sold for more than 10 years and are still not affected.
After bmw X5 domestic production, the same flagship positioning, better product strength and higher cost performance, it will certainly be able to gain a foothold in the flagship market, which is the biggest impact for Audi Q7.
In other words, BMW X5 is domestic, imported Audi Q7 will not be domestic, domestic words, put in which Audi ah.