New energy has become a general trend, in addition to the new forces of car companies, more and more traditional car companies have also joined the ranks, such as Audi launched the e-tron series, Mercedes-Benz launched the EQ series, and BMW also launched the first model of pure electric platform after the iX3, the first model of the pure electric platform - BMW iX. BMW iX as a medium and large pure electric SUV, it not only has the large space that users need, high intelligence, long battery life, but also BMW's driving pleasure as always. Even so, when some people see its shape, they are shocked by its design and dare not compliment it. So, today we will take a look at this BMW iX that looks a bit "unassuming", but is quite "fragrant" to use.

In terms of appearance, the BMW iX adopts the latest family-style design language inspired by nature, the most eye-catching of which is the double kidney-shaped grille embedded in the front face, which is the same as the BMW 4 Series, but unlike the 4 Series, its interior uses an exclusive closed total for electric vehicles and uses diamonds for decoration. For the new grille design, if placed on the original 4 series, it may be said to be ugly by more people, but over time, it has become more or less used to it. But for the narrow and slender headlights of the iX, it is estimated that many people feel that it is too much "BMW", if you block the grille and logo in the middle, saying that it is any model may be believed, only BMW.
Of course, except for the front of the car, the design of the iX is more normal. The side is full and sleek, the "disconnected" D-pillar design creates a roof suspension effect, and the door handle is designed a bit like Volkswagen's ID series, taking into account wind resistance and aesthetics. In addition, the iX also features a bezel-less door design, which is still rare on this type of SUV. The design of the taillights echoes the headlights, but the shape of the interior lights is still strong in bmw style. The bumper with a strong sense of layering at the bottom creates a lot of sportiness for this electric car.
iX's interior also adopts a relatively simple design style, but also a change in the style of other BMW models at the moment, but does not let people see too much novelty, by the 12.3-inch full LCD instrument and 14.9-inch central control screen composed of suspended double screen, has become a lot of new energy vehicles, even ordinary fuel vehicles standard, but slightly inclined to the driver's seat, easy for drivers to operate the design is still very BMW. The two-frame multi-function steering wheel is not a new thing, but the shape is still very technological, leather wrapped, functionally supporting electric four-way adjustment and memory functions. The seats are also wrapped in leather and feature heating, ventilation, electrical adjustment and memory in the front seats. The car-based system supports practical functions such as satellite navigation system, navigation traffic information display, road rescue call, Bluetooth/car phone, CarLife, CarPlay, voice recognition control system, Internet of Vehicles and OTA upgrade. In addition, the iX is equipped with HARMAN Karton speakers, which can also be optionally equipped with Borgward wagon speakers.
In terms of body size, the BMW iX is 4955, 1967 and 1698mm in length, width and height, and the wheelbase is 3000mm, which is slightly larger than the BMW X5. Therefore, there is no doubt about the space, taking the 177cm experiencer as an example, there is still a punch and two fingers of space left in the head after adjusting the seat in the front row, there is also one punch and two fingers left in the rear head, and there are more than two fists left in the legs, and the riding space is very generous.
In terms of power, the iX xDrive50 currently on sale adopts a front-mounted + rear-mounted dual-motor layout, with a total motor power of 385kW and a total motor torque of 765N·m. Driven by this power, its 0-100km/h acceleration time is only 4.6 seconds, and the maximum speed can reach 200km/h. The battery uses a 111.5kWh ternary lithium battery, WLTP pure electric mileage of up to 630km, fast charging time of 0.93 hours.
Overall, the iX still continues BMW's consistent style in many ways, and is a model that deserves to be looked at with an appreciative eye, but its design is too advanced, and even makes people feel a little ugly. However, it also reflects BMW's vision for the future and its sense of daring to innovate.