A few days ago, FAW Hongqi declared the flagship SUV Hongqi LS7, with a wheelbase of more than 3.3m, a weight of more than 3.1 tons, equipped with a 4.0T V8 engine, a maximum power of 265kw, the new car is large but not strong, and it is laughed at as the weakest V8 model.
From the naming of Hongqi models, it is known that "L" is a sedan product and "LS" is an SUV product. At the same time, the L series is a flagship model, LS7 is based on a non-load-bearing body structure, with a wheelbase of 3309mm, positioning a large SUV, equipped with The strongest power 4.0T engine of Hongqi, regardless of size or power configuration, has reached the extreme of the level, representing the new height of the FAW Hongqi brand.
According to the declaration information, the new car LS7 has a length, width and height of 5695/2095/1985mm, a wheelbase of 3309mm, and adopts two layouts: 4 seats and 6 seats. This size has almost no opponents on the market, even the big monster Keled has a wheelbase of only 3071mm, which is a larger lap than the Lincoln Navigator's 3112mm. Facing the Range Rover and Lexus LX570, the Hongqi LS7 is also significantly larger than half a lap, with a wheelbase of 3309mm and a weight of more than 3.1 tons, which is one of the largest SUVs at present.
FAW Hongqi LS7 size has been achieved to the extreme, the exterior design continues the dignified family design, the iconic straight waterfall front grille plus chrome decoration is full of momentum, and the red flag LOGO in the center of the grille echoes with the body side markings. The polygonal headlights on both sides, as well as the integrated front surround below, and the taillights are designed through to look very powerful.
At the same time, the new car is equipped with the current hotly discussed automobile event data recording system (EDR), according to the latest requirements, since January 1, all newly produced passenger cars in China are mandatory to be equipped with "black box" EDR. It is used to record the key operation data of the car in the three stages of vehicle before, during and after the collision (including speed, ABS status, seat belt status, etc.). , whose recorded information reproduces the course of the accident for use in automotive accident analysis.
FAW Hongqi LS7 is most concerned about the power equipment, equipped with FAW's self-developed 4.0T V8 engine, the maximum power is 265kw, and the maximum horsepower is between 360 -370 horsepower. Compared with Great Wall Motors' 3.0T V6+9AT engine, codenamed 6Z30, with a maximum power of 260 kilowatts (about 354 horsepower), the V8 and V6 engines are only 5kw apart, which is very puzzling.
Compared with the Lincoln Navigator V6 engine, 285kw, 388 horsepower, but also inferior; compared to the Careyd V8 power, 313kw, 426 horsepower, the gap is even greater, from the perspective of book data, the V8 engine only has a power output of 265kw, not to say that it is Laqua but the reality is general.
Relative to consumers pay more attention to the strength of power, auto market observation believes that FAW Hongqi LS7 is an extension of the brand upwards, the current Faw-hongqi H9 is the brand ceiling, in order to achieve upward upgrading, Faqi LS7 has done enough on the "big", but the power configuration is a short board. Not only is the V8 power not strong, it is not enough to break the market ice, and it has not adopted a new energy power combination.
It is understood that the synergy of Great Wall Motor's 3.0T V6 plus 48V light hybrid BSG motor will further increase the peak torque to 550 Nm. In terms of performance parameters, this engine even surpasses the same displacement engine on the Audi Q7. Therefore, simply pursuing a larger displacement is not a wise choice.
A few days ago, FAW Hongqi's sales in November were 25,400 units, an increase of 1.5% year-on-year (; this year's cumulative sales volume was 261,400 units, an increase of 46.7% year-on-year, maintaining rapid growth, but it has been unable to achieve annual targets. As we all know, from 2018 to 2020, from 33,000 units sold in 2018 to 100,000 vehicles in 2019, and then to the annual sales of 200,000 vehicles in 2020, FAW Hongqi achieved a triple jump in sales of "42 times in 3 years". In order to maintain rapid growth love, it is far from enough to make a fuss about "big", it is necessary to innovate and develop. in order to maintain vitality and motivation.