The "Double 12" auto show has once again set off the heat of automobile consumption in Urumqi

On December 12, at the Xinjiang International Convention and Exhibition Center, the car model catwalk attracted many citizens to stop. (Photo by reporter Jiang Xiao)

Urumqi Evening News (reporter Guo Ling) Under the premise of strictly implementing normalized epidemic prevention and control measures, the 13th Xinjiang Winter Auto Show (referred to as the "Double 12" Auto Show) has attracted more than 60,000 people to visit the exhibition, and the number of vehicles traded on the spot has exceeded 1,500, injecting a "cardiotonic agent" into the automobile consumer market and further stimulating the consumption vitality of the capital.

Experience the enthusiasm for car purchase at the auto show site

On December 12, the popularity of the "Double 12" auto show held by the Xinjiang International Convention and Exhibition Center continued to heat up.

The show brought together nearly 70 auto brands to showcase thousands of old and new models. Car manufacturers have given a large discount, pushing the enthusiasm of automobile consumption to a climax.

"There are new car launches, there are also old discounts, each car company has its own strengths, and the year-end discount is indeed very large." Taking advantage of the good opportunity of the promotion, the citizen Zhang Mintao upgraded the family car to a new SUV, in addition to the car price discount of about 20,000 yuan, he also received a 200 yuan fuel card provided by the organizer.

Since the beginning of this year, the upgrading of automobile consumption in our city has been particularly obvious, the demand has shown a diversified trend, and many families have achieved the secondary purchase of quality and brand double upgrades. Data show that in the first 10 months of this year, the city's car sales have exceeded 120,000.

At the five-day auto show, nearly 70 car brands seized the opportunity of year-end promotions and launched various preferential measures.

Zhang Lei, sales director of Urumqi Xiaohao Shanghong Automobile Sales Co., Ltd., said that there were three new cars unveiled at the auto show, each car discount of about 15,000 yuan, and the current new car orders have exceeded 50.

"In addition to cash discounts, preferential activities such as low down payment, zero interest, and maintenance packages have attracted a lot of popularity." Xie Wanping, sales director of SAIC Volkswagen Xinjiang Shenxin Automobile Sales Co., Ltd., said that the popularity of the auto show is very strong, the sales volume is also very good, and all aspects are very powerful, which enhances the confidence of customers to buy cars.

Sales of new energy vehicles continue to improve

At this year's auto show, more than a dozen new energy vehicle brands such as BYD, Ideal, Xiaopeng and Weilai gathered for the first time on a large scale.

"In comparison, the proportion of new energy vehicles at this year's auto show reached 25%, which is much higher than last year." Jin Zihui, marketing director of Huaxia Ruiyi Culture Media Co., Ltd., the organizer of the auto show, said that the smarter and more comfortable new energy vehicle brand display has enhanced the public's viewing experience.

This year's auto show also set up a new energy vehicle exhibition area, consumers can easily achieve "shopping around". "The appearance is simple and generous, the strength of science and technology should not be underestimated, and the driving experience and space experience are impeccable." After experiencing the ideal ONE real car, citizen Li Xiaoli praised.

Sales of new energy vehicles continued to rise, thanks to the capital's continuous improvement of charging facilities construction and optimized charging facility layout. The city aims at the construction of charging piles in business circles and residential area concentration points, provides convenient charging services for new energy vehicle owners, serves green travel, promotes the volume and inertia of the new energy vehicle market, and also attracts more and more automobile brands to settle down.

The first night car show will be held until 22:00

This year's "Double 12" auto show opened a night show for the first time, extending the closing time to 22:00 every night, adding vitality to the night economy.

"There are many customers who are busy working during the day, choose to visit the exhibition after work, choose the vehicle of their choice, and have a full understanding and communication, which will make customers firmly believe in the idea of buying a car." Zhang Lingzhi, sales consultant of GAC Mitsubishi, said.

It is understood that the organizers of this year's auto show also held a "car purchase cashback/lottery" activity for consumers with car purchase needs, and at the same time opened a new car test drive to let the audience experience the explosive new cars of many mainstream brands.

The success of an exhibition not only brought about the sales of new cars, but also brought popularity and potential economic benefits to merchants, and obtained good brand promotion opportunities.

The "Double 12" auto show closed today, from this auto show can see the vitality and potential of the city's automobile consumer market, but also can see the public's demand for new products and new technologies.