On December 12, in the Science and Technology Innovation Center of the Guangdong-Hong Kong-Macao Greater Bay Area, 1818 UAVs lit up in mid-air, announcing the official listing of the new second-generation GS8, with a guidance price of 186,800 yuan to 246,800 yuan, and launched two series of dual engine series and pilot series, a total of 6 models.
In the hot land of scientific and technological innovation, the launch of the listing in the form of high-tech innovation not only fully demonstrates GAC Trumpchi's confidence in its own scientific and technological innovation ability, but also the expectation of the future of the new second-generation GS8: to achieve a higher breakthrough of its own brand with more forward-looking technology.
So, as GAC Trumpchi's flagship model in the field of SUVs, what new changes will the new second-generation GS8 bring to the medium and large SUV market? Can we further accelerate the upward road to promote independent brands?
Upward "Zhenggang" joint venture
According to the data, the sales volume of independent brands in November was 1.022 million units, an increase of 7.2% year-on-year, and the market share was 46.6%, up 5.2 percentage points. In the first 11 months of this year, the sales volume of self-owned brand passenger cars was 8.406 million units, an increase of 25.1% year-on-year, and the market share was 44.1%, up 6.4 percentage points.
Behind the rise in market share, it is actually the improvement of product market competitiveness. In fact, judging from the rapid rebound after the bottom of this round of market share, independent brands are firmly grasping the technological changes brought about by the "new four modernizations" of automobiles, meeting the new needs of China's young consumer groups with green and intelligent innovative technologies, constantly breaking through their own bottlenecks, and stepping out of the high-quality development path that is different from the past.
The most direct embodiment is the comprehensive "Zhenggang" joint venture brand. Taking the new second-generation GS8 as an example, the price of 186,800 yuan to 246,800 yuan has entered the price range of mainstream joint venture brands, especially the price of hybrid series models of 228,800 yuan to 246,800 yuan.
Analysts pointed out that the first generation of Trumpchi GS8 took the lead in breaking the price ceiling of 200,000 yuan for Chinese brands, with the hard power of the joint venture brand, subverted the inherent pattern of the medium and large SUV market, becoming the first Chinese brand medium and large SUV with cumulative sales of more than 220,000 vehicles, greatly enhancing the chinese brand's right to speak in the high-end SUV market, and leading Chinese brands to achieve high-end breakthroughs.
Now, after 5 years of power accumulation, the new second-generation GS8 has returned, based on the modular architecture of GAC's global platform GPMA-L platform, starting from the needs that users are most concerned about, the product has been comprehensively upgraded, and the stronger competitiveness has enhanced the value of the product, while aiming at the mainstream price range of the first camp of joint venture brands. This also reflects GAC Trumpchi's confidence in its own products and brands.
Intelligent confidence
So, where does the strength of the independent brand upward "Zhenggang" joint venture come from? The key is the innovation breakthrough of core technology, especially the intelligence that young consumers pay the most attention to.
In fact, from the listing location and form of the new second-generation GS8, we can see GAC Trumpchi's consideration in this regard: in the science and technology innovation center of the Guangdong-Hong Kong-Macao Greater Bay Area, the scientific and technological image of the enhanced product is presented in the form of drones to accurately convey information to the outside world.
At present, as a science and technology innovation center in the Guangdong-Hong Kong-Macao Greater Bay Area, Nansha is now a hot land for scientific and technological innovation, and has implemented a number of forward-looking and strategic major scientific and technological projects. Among them, the artificial intelligence industry has gathered more than 230 enterprises that have mastered independent core technologies, covering research and development clusters in the fields of artificial intelligence chips, basic software algorithms, and biometrics.
In terms of form, GAC Trumpchi presented the model price with 1818 drones, and showed the upward brand image of GAC Trumpchi Technology in mid-air. This also strengthens the new second-generation GS8 in the field of intelligence has been at the forefront of the world. For example, the new second-generation GS8 relies on the new generation of ADiGO 4.0 intelligent driving interconnection ecosystem, equipped with a fully upgraded super-sensor interactive intelligent cockpit, equipped with richer and more intelligent functions, including technology-leading AR-HUD, ADiGO 4.0 intelligent IoT, ADiGO 4.0 intelligent assisted driving, etc.
Among them, the L2+ intelligent driving assistance system equipped with the new second-generation GS8 includes 5 millimeter wave radar + 1 intelligent front-view camera + intelligent driving domain controller + capacitive steering wheel HOD; at the same time, it is equipped with FCTA (forward vehicle crossing warning) + ILC (automatic lane change) and other cross-level intelligent driving assistance functions; and the new second-generation GS8 is equipped with 4 panoramic cameras + 12 ultrasonic sensors, which integrate 2D, 3D panoramic and MOD functions through parking space detection data fusion. Realize fully automatic parking in space and line parking spaces.
Hybridization is fully accelerated
As the first landing model of GAC Trumpchi's "hybrid + intelligent" dual-core drive strategy, hybridization is also one of the characteristics of the new second-generation GS8, and it is also the first Chinese brand model equipped with the new fourth-generation enhanced THS II Toyota hybrid system.
In fact, hybridization is one of the core routes for the development of future automotive technology, and it is also the key to achieving the goal of double carbon. According to the plan of GAC Trumpchi, it will realize the hybridization of all models in 2025, and achieve 60% of hybrid sales in 2030, challenge to achieve carbon neutrality in 2045, and will build Trumpchi's differentiated advantages with hybrid technology, reduce fossil energy consumption and reduce carbon dioxide emissions through "hybrid + intelligent" products.
The new second-generation GS8 offers two options, the Pilot Series and the Dual Engine Series, which are equipped with a "2.0T GDI engine + Aisin 3rd Generation 8AT" powertrain with a maximum torque of 400 Nm. The Dual Engine Series is equipped with a 2.0TM engine and a new fourth-generation enhanced version of the THS II. Toyota Hybrid System, which is also the first Chinese brand model equipped with Toyota THS hybrid technology, and the first model in the world to use a 2.0T engine with Toyota THS hybrid technology.
As we all know, Toyota THS hybrid system has more than 20 years of technical accumulation, after four iterations, it will be generator, drive motor, planetary gear mechanism, P gear mechanism, mechanical pump and other highly integrated in one, the entire system structure is simple, small size, light weight, power control unit power density and efficiency is higher than the same type of products.
More critically, from the pre-sale situation, the proportion of the new second-generation GS8 hybrid version of the model is quite high, which fully shows that the hybrid technology has been highly recognized by the market.
[Reporter] Guo Xiaoge
【Author】 Guo Xiaoge
【Source】 Southern Press Media Group South + client