After several years of development, the track of electric vehicles has become somewhat "crowded", as far as the brand is concerned, on the one hand, there are tesla, Weilai, ideal, Xiaopeng and other old players who entered the game early and occupied the dominant ecological niche, on the other hand, there are new players such as Lantu, Zhiji, Jihu, Avita and so on.
For forces with car-making ambitions, is the electric vehicle market still worth entering? The answer is of course yes, the first obvious is that although the electric vehicle market shows a high-speed growth trend, it is still in the cultivation period, and the overall market penetration rate this year has only exceeded the 10% mark for the first time, and 10% is considered to be the critical point of the outbreak of emerging industries. That is to say, for car companies, today's electric vehicle market is just an appetizer, the so-called "ants pull wood, the big head is behind".
Recently, such a brand-new brand appeared as a subversive, shouting out "enter the first echelon within five years and become the world's first brand of new energy vehicles!" "This is a very ambitious goal. This brand is the high-end smart car brand released by Xilis in Chongqing Liangjiang Smart Factory - AITO.
Lead the times with wisdom
Although the current electric vehicle market is still highly opportunistic, an emerging brand that wants to catch up and achieve market recognition that surpasses older brands undoubtedly needs to prove its differentiated value. Differentiated value can be disassembled into two aspects, one is "differentiation", that is, the uniqueness of other brands, and the other is "value", which means that this uniqueness is not unique and unique for the sake of uniqueness, but a uniqueness that users need, which can improve the user experience.
So, where is the differentiated value of AITO? AITO summarizes its core competitiveness into 4 unique advantages - "wisdom, technology, quality and safety". "Wisdom" is interesting to play with first place because it is a pioneering force, while the other three are a supporting force.
At present, the most talked about among the electric brands is "intelligence", but AITO is talking about "wisdom", which is undoubtedly a pioneering new concept. But don't rush to conclusions, in recent years, many new brands have concocted a lot of amazing new concepts and new slogans in order to attract users, but in the end they are often considered to be gimmicks more meaningful than practical.
So, what is the gold content of the concept of "wisdom"? To understand this, we must first look at what AITO's "wisdom" refers to: AITO brand products will not only carry Huawei's latest HarmonyOS smart cockpit, opening up the boundaries of all scenarios and multiple smart devices, but also make smart devices understand users better, better serve users, and create a mobile smart space for users.
The author believes that the "wisdom" concept of AITO can be understood from the high and low levels, and at a low level, ITO knows how to learn the user's habits, preferences and even thinking, and establishes a new relationship with the user, which is no longer the traditional relationship between the cold machine and the user, but a warm partnership that the machine can listen to, accompany and help the user.
At a higher level, aiTO's smart experience to users will no longer be limited to the environment in the car, because the car machine will become "smart", not only will "communicate" with the user, but also communicate with other smart devices around the user, so that it is to open up the boundary between different devices, realize the interconnection of all things, so that users can have a seamless and intimate circulation experience when switching between different scenarios, and it is also a new way of life for users, not just one or several new car machine functions.
The creation of this kind of intelligent life is more difficult, because in general, the user's different devices have many boundaries, and the entire device is an isolated state. This isolation is also difficult to break, just as Intel processors with x86 architecture cannot run Android programs directly, and programs that can run on Android systems are not directly compatible with iOS systems. To solve this problem, efforts at the application level are useless.
For this problem, the solution given by AITO is to unify the underlying operating system, that is, Hongmeng breaks the boundaries of isolated devices in the past through the underlying connection, and brings a consistent user experience to different devices through an account. Based on Hongmeng operating system, developers can achieve one-time development, multi-terminal deployment, and seamless communication.
Huawei is deeply empowered
It can be seen that in addition to TheX, there are also frequent Huawei figures in the AITO brand genes.
It is worth noting that Xilix is not the first car company to cooperate with Huawei, and the Jihu Alpha S HI mass production version unveiled at this year's Guangzhou Auto Show has also received Huawei's technical support and channel resources. In addition, Avita, a tripartite cooperation between Changan Automobile, Huawei and CATL, has also recently made a global debut of the brand.
Where is AITO in particular? This question is not difficult to answer, and the cooperation between Huawei and Xilis is very different from other car companies. This difference is reflected in the cooperation between Changan, BAIC and Huawei, which are all pure identities as parts suppliers, and realize a simple "Huawei inside".
AiTO has obtained Huawei's deep empowerment, which is unique in the industry. According to the official statement, Huawei is deeply involved in all chains of AITO's research and development, manufacturing, sales and service. Under the development of the AITO vehicle R&D system of Xilix, the two parties jointly participated in the development of product function definition, quality control and consistent experience. In addition, Huawei has given support to the quality control system and the intelligent cockpit of the Hongmeng system, and Xilis has also given Huawei greater autonomy over the AITO brand in the channel to achieve a fully complementary cooperation model.
A solid cornerstone of car building
Back to what I just said, the reason why the three points of "technology" safety and "quality" are supporting factors is because these three points are the cornerstone of building a high-quality electric vehicle. The failure of some emerging brands before was due to the focus on creating new selling points and ignoring the most basic indicators of a car.
In terms of technology, Xilis has gone through more than 5 years of development since its inception, and as of now, it has more than 1,000 technical patents, which shows that the two labels of deep ploughing electric drive increase range and independent mastery of core three-electric technology on Xilis are not false.
The strong accumulation of three electric technology will undoubtedly become a solid foundation for the AITO brand to build a "smart car". Why? The vehicle architecture built by the leading Three Electric Technology has more advantages in terms of bandwidth and performance, so as to provide sufficient power and computing power for high-end intelligent functions. At the AITO brand conference, Xilis also launched a pure electric drive range extended range platform (DE-i), the focus of the platform is integrated intelligent generator set, gold drive combination, battery PACK, intelligent control and other aspects of the comprehensive evolution, is to achieve software and hardware level of global integration of a set of solutions, it is reported that this platform supports the product to start 1000 + km endurance and zero hundred acceleration 4 seconds of power, can provide users with both endurance and power of the car experience.
In terms of quality, the landing of advanced technology is inseparable from the supporting of strong production capacity. Whether from the perspective of sales volume or quality, the Industry 4.0 standard, which is known for its data and intelligence, is the best technical system for creating smart cars. Xilis has established a smart factory with Industry 4.0 standards to achieve 100% automation of key processes and 24-hour online monitoring.
In terms of safety, AITO not only focuses on vehicle active and passive safety, in terms of functional safety, there are more than 100 intelligent cloud monitoring including battery packs, power systems, vehicle operation safety, etc., far exceeding the 19 standards of the national standard; in terms of information security, it has the first operating system in China that meets the highest level of automotive safety integrity, and comprehensively guards information security in cockpit privacy protection, pure application protection, scene driving protection.
The author believes that the AITO brand, which brings together the high-quality resources of both Cyrus and Huawei, is expected to form a "dimensionality reduction blow" on traditional smart cars with the new positioning and advanced strength of smart cars, bringing users a subversive car experience, and occupying the commanding heights in future market competition.
Five years in the first echelon
Back to what I said at the beginning of this article, how to achieve the goal of the AITO brand to become the leader of new energy vehicles in the next five years? Ambitious goals need to be achieved with a strong product. According to the plan, in addition to the first medium-sized luxury SUV to be released in the near future, the AITO brand will continue to release a medium-sized luxury SUV in 2022, and the new models in 2023 are also in order.
Focusing on the layout of high-end SUVs reflects the DEEP insight of the AITO brand into the market context. Electrification and intelligence are major opportunities for independent brands to develop upwards and break through the high-end market, which has become the consensus of the industry. As market factors become the primary driving force for the promotion of new energy vehicles, the AITO brand is expected to become a strong competitor in the new energy market with its own advantages, on December 23, AITO's first medium-sized luxury SUV was officially listed, and the "good drama" has just begun, let us wait and see.