Focus on the Consumer Expo
Yili made its debut at the Consumer Expo with new products
On April 13, Yili made its debut at the Consumer Expo, showcasing a variety of high-quality products. As a leader in the industry, Yili continues to make efforts in full-chain innovation, digital and intelligent transformation, and green development, and continues to contribute to the high-quality development of China's dairy industry. At this Consumer Expo, Yili launched a disruptive and innovative product - Yike Huoquan Freshly Brewed Tea, which is the first screw-cap freshly brewed tea in China. Through three major upgrades in products, technologies, brands and channels, Yike Huoquan Freshly Brewed Tea has become one of the most popular products at this year's Consumer Expo, bringing consumers a healthier, more convenient and more interesting tea drinking experience.
Product upgrade: On the basis of the freshly brewed experience in 2023, the product will be upgraded from 0 sugar, 0 fat and 0 calories to [0 additives] in 2024, and Yike Huoquan freshly brewed tea does not add any additives;
Technology upgrading: In terms of technological breakthroughs, Yike Huoquan Freshly Brewed Tea has recently obtained the [Lock Fresh Cover Patent], the key fresh-locking technology mastered by the brand, which completely seals the flavor of tea like a space capsule, avoids oxidation and flavor loss after mixing with water, restores the original taste of freshly brewed tea without damage, and continuously digs deep the moat of the brand;
Brand upgrade: In 2024, the brand positioning will be upgraded to "one twist and one shake, fresh and freshly brewed", consumers can easily enjoy freshly brewed and good tea with just one twist and shake, and strive to create a new brand value proposition of "freshly brewed = fresh" to meet consumers' higher pursuit of high-quality tea.
The products represented by Yike Huoquan Freshly Brewed Tea are all strategic products of Yili Group, shouldering the company's expectations for the second growth curve. In the future, Yili Group will continue to uphold the concept of innovation, continuously improve its innovation ability and market competitiveness, and provide more high-quality and healthy products and services for global consumers.
Spanish beauty and fashion giant Puig Group made its debut at the CICG with its brands
On April 13, Spanish beauty and fashion giant Puig Group made its debut at the Consumer Expo with its beauty brands such as Pan Hailigan, Artisian's Fragrance, Lu Boting Beauty, and Byredo. Commenting on the official announcement of the IPO, Marc Puig, Chairman and CEO of Puig Group, said, "We believe that becoming a public company will align our corporate structure with that of the world's leading family-owned businesses in the premium beauty industry, while helping us attract and retain talent and support the growth strategy of our brand and product portfolio." "Up to now, Puig Group's business is mainly divided into three major sectors: fashion and fragrance, makeup, and skin care products, with a total of 17 brands, including well-known beauty brands such as Uriage, Charlotte Tilbury, perfume brands PENHALIGON'S, L'Artisan Parfumeur, Byredo, etc.
At the end of 2020, Puig unveiled the Group's medium-term development plan to 2025, which highlighted the importance of the Chinese market and digitalization in its strategy. In addition, Puig's four major brands have been opening independent boutiques in Chinese mainland since the second half of 2021.
Heytea participated in the 4th Consumer Expo, and the intelligent tea machine became the highlight of the scene
On April 13, the Consumer Expo kicked off in Hainan, and the Heytea pop-up store located in the main venue of the Hainan Consumer Expo, Hainan International Convention and Exhibition Center, was also officially "opened". As the pioneer and promoter of the new tea beverage industry, Heytea has participated in the Consumer Expo as a representative enterprise in Shenzhen for three consecutive times. At the meeting, Heytea specially displayed the latest version of the tea intelligent device - intelligent split tea machine, and applied it to make a variety of new products of highly popular light milk tea, and the efficient and intelligent tea making process attracted attention. The latest split intelligent tea machine displayed at the Consumer Expo is the latest version of the iteration on the basis of the intelligent tea machine equipment independently developed and promoted by Heytea last year.
With the support of HeyTea's independent research and development and promotion of intelligent and automated equipment such as intelligent tea dispensing machines, the overall standardization, consistency and food safety management level of Heytea stores have been greatly improved. The application of new tea intelligent equipment represented by Heytea intelligent tea machine will not only bring new quality productivity to the new tea beverage industry, but also promote the industry to comprehensively accelerate the development of overseas business with a higher level of standardization and better quality. As a new quality productivity of the new tea beverage industry, the rapid development and wide application of intelligent equipment are expected to improve the store automation level of the new tea beverage industry to the same level as modern coffee chain brands, and Heytea's in-depth exploration of tea intelligence will also lead the new tea beverage industry into the era of intelligent and automated development.
Pien Tze Huang brought its medicines, cosmetics and health food to participate in the Consumer Expo for four times
On April 13, Pien Tze Huang brought its medicines, cosmetics and health food to the Consumer Expo for the fourth time, showing the market and consumers Pien Tze Huang's rich health product matrix, ingenuity and product quality and time-honored brand spirit. As one of the "highlights" of Pien Tze Huang's participation in the Consumer Expo, Pien Tze Huang Company comprehensively displayed its core varieties Pien Tze Huang, important series of varieties Angong Niuhuang Pills, Compound Pien Tze Huang Lozenges, Yin Choleping Liver Capsules and other products, actively promoted Pien Tze Huang brand snow skin flawless whitening series, Queen's brand whitening cream and other freckle removal and whitening products, as well as cosmetics such as the new Queen Ginseng Cream to be launched in 2023, showing the integration and innovation of Chinese ingredients and scientific and technological skin care, showing the beauty of the Orient; The four "blue hat" health foods, namely Bisporus mushroom extract tablets and American ginseng Panax notoginseng salvia granules, integrate the traditional culture of traditional Chinese medicine into the modern health culture.
On this basis, the Pien Tze Huang exhibition area also set up a series of activities such as scanning code lottery, tasting and drinking, and stamping and punching in the "Consumer Expo Passport", bringing a new exhibition experience to online and offline consumers, and actively helping this Consumer Expo to lead the new national trend of health and become a unique highlight in the Consumer Expo.
Philips participated in the China International Consumer Products Expo for the first time to embrace the new opportunities in the Chinese market
On April 13, Philips participated in the Consumer Expo for the first time, with the theme of "Innovation Empowering Healthy Life", focusing on multiple care scenarios such as men's grooming, oral health and women's beauty, bringing the latest products in various categories and exhibitions, and presenting the personal health products and solutions of "Philips Healthy Life Lab" with a comprehensive product matrix. At this year's Consumer Expo, Philips exhibited the luxury 9 series shaver to create a cleaner and more comfortable grooming experience for consumers, and the limited edition 9 series shaver specially launched to celebrate the Year of the Dragon was also dazzling. In addition, the Philips Sonicare Diamond 3 series electric toothbrush, which debuted in China, is a highlight, and the new product is equipped with innovative micro-bubble water flow technology, which uses the combination of golden vibration frequency and amplitude to drive the water flow deep into the teeth to effectively achieve the purpose of deep cleaning. At the same time, the women's beauty product Philips Pulsed Light Hair Removal Device also ushered in its China debut at the Consumer Expo. In order to combine close consumer communication, keen strategic vision and cutting-edge technological innovation, the world's first offline experience center of "Philips Healthy Life Lab" has opened in November 2022 in Zhangyuan Fengshengli, Shanghai, to connect online and offline, link multiple brands, penetrate a wide range of scenarios, create a unique healthy consumption experience, and continue to lead and promote the public's "healthy lifestyle".
iLohas released the IP of the Letu family, leading a new trend of healthy life
At the 4th CICGF, the Lotus family launched its new core IP - "Lotus'family". The IP of the Le Rabbit family launched this time is mainly based on the image of the astronaut, incorporating the mysterious color of Chang'e Jade Rabbit, and perfectly combining modernity with traditional charm, including Ero Rabbit, Vitality Rabbit, Lucky Rabbit, Peach Blossom Rabbit, Ping An Rabbit, Yugui Rabbit, Rabbit Ya, Rabbit Treasure and other eight distinctive rabbit images, with distinctive personalities, implying exploration and adventure, encouraging people to pursue new knowledge and growth. At the same time, LOHAS will also combine 8 unique rabbit images to release a series of cultural and innovative products, such as LOHAS cups, etc., to create a trendy and healthy life more suitable for young people. As a trendy health advocate, Elohas is committed to creating one-stop health solutions, so that health is no longer a cold injection, taking medicine, and seeing a doctor, but a vibrant and optimistic lifestyle.
CERRUTI 1881, a brand of the Biyin Levin Group, was unveiled at the Expo
On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, France once again participated in the 4th China International Consumer Products Expo (CICPE) in Haikou from April 13 to April 18, 2024. CERRUTI 1881, one of the most legendary French brands in fashion, film and lifestyle of the 20th century, is presented as a fashion and cultural exhibition. FOUNDED IN 1967 IN PARIS BY NINO CERRUTI, CERRUTI 1881 WAS A PIONEER OF LUXURY MEN'S READY-TO-WEAR IN THE 1960S. IN THE 1970S, CERRUTI ONCE AGAIN PUSHED FASHION FORWARD, OFFERING PROFESSIONAL ATTIRE FOR WORKING WOMEN: A FEMININE VERSION INSPIRED BY MENSWEAR DESIGN. IN 2023, CHINESE GOLF APPAREL INDUSTRY GIANT BIYIN LÖFEN GROUP WHOLLY ACQUIRED CERRUTI 1881 AND APPOINTED IRISH DESIGNER DANIEL KEARNS AS CHIEF CREATIVE OFFICER, KICKING OFF A NEW BRAND FOR THE BRAND. CERRUTI 1881 will focus on modern and elegant tailoring, with luxurious fabrics to meet the needs of a fashion-conscious audience. The new chapter will be officially opened during Paris Fashion Week in March 2025.
The Estée Lauder Group Pavilion at the 4th China International Consumer Goods Expo was unveiled, kicking off a journey of beauty
On April 13, Estée Lauder Companies, one of the world's leading manufacturers and marketers of premium skincare, makeup, fragrance and hair care products, participated in the China International Consumer Products Expo (CICGF) for the third consecutive year, showcasing its rich and powerful brand matrix and highlighting its achievements in creating high-quality experiences for domestic and foreign tourists in Hainan. This year marks the 25th anniversary of The Estée Lauder Companies' entry into the travel retail market in China. On the opening day, Mr. Chen Guomeng, Member of the Standing Committee of the Hainan Provincial Party Committee, Secretary of the Hainan Provincial Commission for Discipline Inspection and Director of the Hainan Provincial Supervision Commission, and Mr. Israel Assa, Global President of Travel Retail of The Estée Lauder Companies, met with a number of leaders, and officially unveiled the Estée Lauder Companies Pavilion through a digital launch ceremony. This year, for the first time, the "Pink Ribbon Breast Cancer Prevention and Control Campaign" display wall was set up in the exhibition hall to showcase the Group's outstanding contributions to breast cancer prevention and promotion, research support and patient care over the past 30 years. In addition, the "scientific and technological innovation" exhibition area in the hall fully demonstrated the group's leading achievements in product innovation and retail innovation.
Healthy sleep technology company Aina Group participated in the Consumer Expo for the fourth time
On April 13, the 4th CICG kicked off at the Hainan International Convention and Exhibition Center, with the innovative debut of the new stress relieving and sleeping machine and home environment healthy sleep system of "Aina Group" and its participating brand "Deep Sleep Cabin". It is understood that the new product applies the world's leading charged particle NAI chip (module) and charged particle wave tuning module and other original key core technologies developed by the Canadian scientific research team of Aina for many years to improve the effect of the "inside" of the teenager's body, and then regulate the mood of teenagers, relieve their anxiety, relieve their stress, improve their sleep, and make learning easier. The deep sleep hut home environment healthy sleep system built by core products such as decompression sleep machine, slow wave sleep machine, and Schumann wave health care machine improves the deep sleep state of the occupants, regulates the psychological emotions of the occupants, and maintains the active state of the user's thinking by creating a micro-environment with the advantages of charged particles and charged particle waves, so that the users can switch freely between different states to cope with the needs of different states, so that the new generation of home has functionality, happiness, and satisfaction, and makes home life more comfortable and healthier.
Consumption dynamics
Leke opened a private training studio to join the store, and the first batch covered 11 cities
On April 16th, Leke announced the official opening of the fitness studio "with store franchise" model, which is aimed at the finished monthly personal training (personal training monthly payment system) studio or fitness studio that plans to transform into a monthly personal trainer, and the franchisee needs to meet the conditions of having a venue with a remaining operating period of ≥ 2 years and no historical financial problems. As a fitness studio brand under Leke, FEELINGME has previously piloted the model in Shanghai, Guangzhou and other cities, at present, the number of stores with stores to join nearly 30, at present, FEELINGME covers Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou, Nanjing, Wuhan, Suzhou, Chengdu, Chongqing, Tianjin and other 11 cities, and open "with stores to join" It will help it attract more fitness studios that are transforming and upgrading to join, seize high-quality spots, and further accelerate the layout of stores. (More content review about Leke: Leke Sports Xia Dong: The next generation of business paradigm may be the logic of the industrial Internet|Titanium Media 2023T-EDGE Essence Content Review)
The 2024PTS Beijing International Trendy Toy Festival opened, and Bubble Mart created a trendy toy IP carnival
From April 12th to 14th and April 19th to 21st, the 2024 PTS Beijing International Trendy Play Festival (hereinafter referred to as PTS) hosted by Bubble Mart was held in Bubble Mart City Park, and this year's PTS will hold 26 signing activities and nearly 100 performing arts activities with the theme of "#FUN开玩". Since the first Beijing International Trendy Toy Fair in September 2017, this is the first time that PTS has changed from a "trendy toy exhibition" to a "trendy toy festival", and the new carnival model will surely bring the audience a refreshing immersive experience of trendy toy IP. It is understood that this year's PTS has changed from the exhibition mode to the carnival mode, in addition to the IP booth, the part of eating, drinking and playing has been added, looking forward to bringing you a better experience of visiting the exhibition. Secondly, the limited product lottery that used to need to queue up to "sprint" to buy has been changed to an online lottery, hoping that the audience will "slow down" and enjoy the happiness brought by trendy toys. Finally, the organizers prepared more abundant on-site activities, including 26 signing events and nearly 100 performing arts activities. This year's PTS Trendy Toy Festival can not only visit exhibitions and shop, but also integrate park experience, IP performances, etc., so that the audience can get close to the trendy toy IP in an all-round and immersive way. (More content review about Bubble Mart: 180 Days of Bubble Mart Adversity Turnaround)
lululemon brand ambassador Guanyu Zhou was at the Jing An Kerry Centre store in Shanghai to share the story behind the debut of the main exhibition
On April 13, Zhou Guanyu, China's first F1 driver and lululemon brand ambassador, made a surprise appearance at the Jing'an Kerry Centre store in Shanghai, sharing the story behind Zhou Guanyu's home debut exhibition "From 2004 to 2024", as well as the pace of chasing dreams in the past 20 years. "Playing at home in my hometown is a dream I've been dreaming of for a long time. Zhou Guanyu, brand ambassador of lululemon, said: "I would like to thank everyone for their support and companionship with me, and for working with me to promote the development of China's racing culture. I also want to inspire the new generation of young people through my own experience, to be true to themselves, to go all out for their dreams, and to take our own steps with confidence. (More about lululemon: Not enough of the female middle class?lululemon launches independent store for men's clothing)
The Seven Wolves Aircraft Carrier Show released a new jacket
On April 13, the "Seven Wolves Aircraft Carrier Show and 2024-2025 Spring/Summer New Product Launch Conference" was held in Shanghai Oriental Luzhou, which was not only a fashion feast, but also an important milestone in the strategic upgrade of Seven Wolves' "jacket experts". Seven Wolves brand ambassador Wei Zheming, new generation actors Na Ran, Wang Ziqi and fashion celebrity Gogoboi Yubo participated. On the same night, Seven Wolves and Shanghai CSSC Culture Media Co., Ltd. (Kanjian Cultural and Creative) jointly launched the aircraft carrier commemorative model, which is inspired by navigation technology, and meets the needs of business travel and leisure in terms of function and technology, while taking into account the attributes of outdoor fashion trends, super permeable, ultra-waterproof, more wear-resistant, detachable and other functional features make it a high-quality, high-performance wearing choice.
A few days ago, Seven Wolves released its 2023 annual performance report. According to the financial report, during the reporting period, Seven Wolves achieved revenue of 3.445 billion yuan, a year-on-year increase of 6.7%, and the net profit attributable to the parent company was 270 million yuan, a year-on-year increase of 79.3%. Seven Wolves proposed a brand renewal plan in 2023, bringing the technology symbiosis series of supercar reversible jackets to become popular in Milan.
Keep invests in domestic yoga wear brand Tan Theta Tea and Joy to launch "Day and Night Poetry Tea Wine Art and Culture Bistro"
Recently, Keep invested in the domestic yoga wear brand tan theta, which was founded by a number of former Keep executives, and the product has been officially launched on the e-commerce platform. Tan Theta's products focus on fitness, outdoor and daily commuting scenarios, and there are currently two main products in the first batch of launches: sun pants and latte pants, priced at a mid-range price of 350 yuan. According to the brand's official introduction, Tan Theta is a lifestyle brand inspired by yoga and coffee, hoping to create sportswear for women that can not only meet the needs of daily wear, but also switch to a state of movement at any time.
Tea and Joy launched the "Day and Night Poetry Tea Wine Art and Culture Bistro"
The first batch of 5 stores opened in Changsha Wuyi Business District on April 15, namely the day and night 7mall outer street store, the day and night Taiping granary store, the day and night abrupt store, the day and night Xingyue Lou northwest corner store, and the day and night century love three-story store. The drinks in the store are divided into three series: tea, alcohol, and special products from large stores, all of which mainly use four major tea categories: black tea, green tea, oolong tea and yellow tea. It is understood that the "Day and Night Poetry Wine Tea Art and Culture Tavern" is currently divided into regular stores and Xu Duhuan stores, and plans to open 30 stores in Changsha by 2024.
Yang Guofu plans to open 20 new stores in Germany
Recently, Yang Guofu Group has reached an important strategic cooperation with YGF Vermögensverwaltung GmbH in Germany. In the European market, Yang Guofu Malatang has opened more than 20 stores, and the German team plans to complete the expansion of 20 stores in Germany in 2024, and adopt strategies such as expanding stores, increasing the yield of a single store, and planning the classification of S-level stores, A-level stores and B-level stores to enhance brand influence and market share. In addition, Germany plans to exceed 100 stores in the future and extend the brand's potential to all regions of Europe.
Xiaohongshu launches "New City Business Card Program"
On April 10, the Quanzhou Municipal Bureau of Culture, Radio, Television and Tourism and Xiaohongshu jointly held the Xiaohongshu Community Cultural Tourism Development Conference. At the conference, Xiaohongshu launched the "New Business Card of the City" program. It is understood that Xiaohongshu's "New City Business Card" plan aims to strengthen cooperation with local governments and tourism enterprises, provide support for the city's cultural and tourism departments by providing content creation tools, optimizing search and recommendation algorithms, and helping the digital transformation and upgrading of the cultural tourism industry. In addition, Xiaohongshu will also provide quarterly city portraits, all-round exposure resources, targeted operation support guidance, etc., to promote the rapid development of urban tourism.
What's new
Nayuki's tea is on the new light spring tea fragrance series
On April 16th, Nai Xue's tea officially announced a new light spring tea fragrance series, including domineering star fruit jade mandarin orange, Longjing milk cover Longjing tea, Longjing Zhichun light milk tea, and domineering Longjing Qingti 4 products, the new product uses zero sugar and zero calorie original leaf tea, light burden good tea, with more transparent ingredients, more intuitive calories, so that users can drink tea with confidence.
Creative marketing
JOEONE launched the "Five Pants" matrix, joining hands with the five spokespersons to move towards a new era of quality menswear
On April 11, JOEONE officially announced the five major brand spokesperson matrices of Fan Chengcheng, Li Yunrui, Wei Daxun, Zhang Yunlong, and Zhu Yawen (in no particular order, in alphabetical order), and at the same time launched the "Five Pants Series" product matrix, including Business Outdoor No. 1, Easy Pants, Little Black Pants, Free Jeans, and High-end Trousers. The "Five Pants" series aims to provide contemporary quality gentlemen with pants options covering business, leisure and outdoor scenes with a more segmented and three-dimensional product matrix.
The "Business Outdoor No. 1" pioneered by JOEONE, which has swept six design awards around the world, adopts "three super and three proof" black technology fabrics, and has multiple functions of "ultra-light, super elastic, super permeable, anti-wrinkle, sunscreen, and light rain"; "Free Denim" is another innovative work of JOEONE to adapt to the times, using JOEONE stretch fabric, ending the stiffness and tightness of traditional jeans, so as to be both trendy and stylish, but also comfortable; JOEONE "high-end trousers" are made of luxury homologous fabrics, delicate and light, silky to the touch, natural anti-wrinkle, with JOEONE's unique trouser waist "support lining" process, so that Mr. Quality adds an elegant and calm gentleman's style. The double matrix blessing of the five trousers series and the five brand spokespersons has injected strong vitality into the brand growth of JOEONE and injected strong impetus into the upgrading of the industry.
Investment and financing news
Luban Daojia has received hundreds of millions of yuan in Series B financing, and the home after-sales service platform has made the largest single investment in recent years
Recently, Luban Daojia, which focuses on the layout of the aftermarket service platform for large home furnishings, announced the completion of hundreds of millions of yuan in Series B financing, led by Sinovation Works, and followed by the old shareholder Binfu Capital. The funds from this round of financing will be used for product technology upgrades, capacity system upgrades and brand marketing promotion. It is understood that this is also the largest single investment in the aftermarket track of large homes in recent years. Luban Daojia is a leading brand in the digitalization of blue-collar services in the field of large home furnishings in China, which has gathered more than 3 million professional blue-collar masters across the country through the digital gig economy model, solved the after-sales service employment needs of more than 2 million large home furnishing enterprises such as installation and maintenance of the "last mile", helped home furnishing enterprises to cover more than 99% of the regional performance, directly reduced 40% of comprehensive operating costs for home furnishing enterprises, and realized cost reduction, efficiency increase, empowerment and upgrading for the home furnishing industry in a real sense.
Luban Daojia has covered all categories of the large home furnishing industry, and has successively expanded more than 10 categories such as locks, lighting, drying racks, bathrooms, curtains, furniture, home appliances, etc., and occupies a high market share in each category. At the same time, the service can penetrate more than 30 kilometers to the county, with a full range of service capabilities, which is more conducive to the long-term development of the large home aftermarket service field. After years of development, Luban Daojia has become the head platform of the comprehensive track of the large home aftermarket, with a customer retention rate of up to 90% and an amount retention rate of over 100%, covering the leading enterprises in various segments of the large home furnishing industry, with a compound growth rate of more than 60% for many years, and continues to maintain a leading position in the comprehensive track of large home aftermarket services.
Ultima Lab, a functional food science research and development company, has completed a seed round of financing of nearly 10 million yuan
Recently, Shanghai Research Stone Development Biotechnology Co., Ltd. (hereinafter referred to as "Research Institute") successfully completed a seed round of financing of nearly 10 million yuan before the 2024 Lunar New Year. Based on R&D and self-management, the "Ultima Lab Research Institute" aims to build a benchmark for products and process raw materials in the functional food industry, and has already launched two products, namely Ultima Lab for the male liver protection market, and Ultima Lab for the drinking market.
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