According to 36 Krypton reports, Luban Daojia, which focuses on the layout of the aftermarket service platform for large home furnishings, has completed hundreds of millions of yuan in Series B financing, led by Innovation Works, followed by the old shareholder Binfu Capital, and the financing funds will be mainly used for product technology upgrading, capacity system optimization and brand marketing promotion. This is also the largest single investment in the large home aftermarket track in recent years, which has attracted widespread attention from many parties in the industry.
With the landing of hundreds of millions of yuan in Series B financing, Luban Daojia officially launched a new round of offensive. According to official news, Luban Daojia has successively released 7.8% off furniture installation, 8.5% off kitchen appliance installation and other value-added activities, providing 100 million yuan of installation service subsidies for home enterprise users; Through the two-way subsidy at both ends of the merchant and the master, we will continue to promote the upgrading of the aftermarket service of large home furnishings.
Two-way subsidy of 100 million yuan
Kick off a new momentum in the industry
Since April, the Luban Daojia platform has focused on the high subsidy policy of "platform subsidy of 100 million yuan, breaking through the bottom price of the industry". The whole platform has launched a 7.8% discount for furniture installation, furniture merchants can enjoy a 9% discount for placing an order through the platform price comparison, and enjoy a 9% discount for completing the payment, and at the same time, you can get up to 3% recharge and rebate through the platform recharge, and each order can get a 7.8% discount after a number of superimpositions.
Immediately after the platform launched the 8.5% discount for the installation of kitchen appliances, the same kitchen e-commerce merchants can enjoy a 9.5% discount for placing an order through the platform price comparison, and then enjoy a 9% discount after completing the payment, and 8.5% off each order after superimposing.
It is understood that this year, the Luban Daojia platform will invest more than 100 million yuan in subsidies to benefit platform merchants and users through the form of activity superposition and preferential treatment, so as to promote the improvement of service efficiency. According to the operators of the Luban Daojia platform, in the 8.5% discount activity of kitchen appliance installation, the master quoted 100 yuan for the merchant's order installation service, and the merchant only needs to pay about 85 yuan through the superposition of the activity, of which the difference is paid to the master in the form of platform subsidy merchants.
Luban Daojia's "platform 100 million yuan subsidy" activity directly carries out year-round cost reduction support for each order installation order of merchants, and merchants do not need to receive additional discounts, and can directly enjoy preferential policies by logging in and placing orders.
Not only that, during the annual 618, Double 11 and other major promotions, Luban Daojia will launch a variety of service preferential activities for platform merchant users, reduce the service operating costs of enterprise users in the form of subsidies, so that merchants can give profits to consumers at more favorable product prices, so as to drive the most direct sales support for merchants, and improve the consumer experience with better terminal services.
In addition, the Luban Daojia platform has also launched the "2024 Quality Service and Salary Increase Plan", investing 100 million yuan in cash to raise the salary of the benchmark master, and issuing service subsidies to the platform's ordinary masters, pacesetter masters, and team masters in different forms throughout the year.
It is understood that the master's salary increase subsidy will be implemented in different activity nodes, and will be issued to the platform master in the form of cash encouragement, which will further stimulate the master's service enthusiasm and encourage the master to bring more high-quality services to users with more professional skills. In the Luban Daojia Master Edition APP, you can understand and participate in the subsidy activities of 100 million yuan.
The subsidy of 100 million yuan for the master's salary increase covers a fixed price order and the master's quotation order, which will be evaluated and screened in multiple dimensions according to the master's order service node, and a high amount of subsidy will be issued.
Deepen brand influence
The subdivision track is in full swing
Large home furnishing is a heavy service industry, in the traditional large home employment mode, enterprises to self-support or employment mode to provide services, high labor costs, service information mismatch, service control is difficult, the impact on the market competitiveness of enterprises is increasingly apparent, has become a problem restricting the development of large home furnishing enterprises.
In recent years, more and more home furnishing companies have chosen to transfer the end service to a third-party platform such as Luban Daojia, and effectively make up for the lack of service chain in the aftermarket of large home furnishings through digital service delivery mechanism and standardized service system.
As a leading brand in the digitalization of blue-collar services in the field of large home furnishings in China, Luban Daojia has gathered more than 3 million professional blue-collar masters across the country with a digital gig economy model, solved the after-sales service employment needs of more than 2 million large home furnishing enterprises such as installation and maintenance of the "last mile", and helped home furnishing enterprises to perform in more than 99% of the country, directly reducing the comprehensive operating costs of home furnishing enterprises by 40%, and has been widely recognized by many parties in the industry.
After several years of development, Luban Daojia has grown all the way by virtue of its own large-scale growth advantages. It has successively expanded more than 10 categories such as locks, lighting, bathrooms, curtains, furniture, home appliances, etc., and has occupied a high market share in each category. With strong after-sales service supply capabilities and perfect digital service technology advantages, Luban Daojia has become an officially designated national after-sales service platform such as Taobao, Tmall, Jingdong, Pinduoduo, Douyin, Debang, and Leap Express.
In addition, in addition to actively embracing market changes, Luban Daojia also continues to cultivate its own "hard" strength, and has successively won a number of qualifications and awards such as "Specialized and Special New Enterprise", "National High-tech Enterprise", "Shenzhen Future Industry Leader Enterprise", "Leading Brand of Digital Services in the Home Furnishing Industry", and obtained more than 50 computer software copyrights and more than 10 national invention patents, and its brand influence has formed a significant benchmarking effect.
At present, Luban Daojia has grown into a comprehensive platform for the aftermarket of the family. It is understood that the retention rate of Luban Daojia customers is as high as 90%, and the amount retention rate is over 100%, covering the leading enterprises in various segments of the large home furnishing industry, with a compound growth rate of more than 60% for many years, and continues to maintain a leading position in the comprehensive track of large home furnishing aftermarket services.
In the era of involution, Luban will accelerate its transformation and move forward at great speed. On the one hand, it will deepen its brand influence, expand its brand awareness in the whole industry and each subdivision, tap the stock market, highlight the encirclement of the track, boost the new growth of the brand, and accelerate the all-round attack to the champion of the subdivision track in 2024!