Sanxiang Metropolis Daily, 6 May (Correspondent Lian Meiru, Zhao Yuxi, All-Media Reporter Yang Sihan, Huang Jing) During the May Day holiday, where did all the college students go? The answer of Hu Taoying, Zhang Zixuan, Lian Meiru, Luo Jing, and Zhu Yuanda, students of the School of Economics and Management of Changsha University of Science and Technology, is "reverse travel." Instead of going to the crowded popular scenic spots to "check in", they set up a social practice team of "Berry Companions", and under the leadership of the instructor Professor Cao Bingyu, they went to Heitan Village, Maoyanhe Town, Yongding District, Zhangjiajie City, to help the development of the local berry tea industry.
In recent years, the berry tea industry has become the second largest green industry in Yongding District, Zhangjiajie City. As the industry is currently in a period of transformation and upgrading, there is an urgent shortage of talents in processing and upgrading, brand creation, market development and industrial integration.
"The cooperation between the university student team and the administrative village has injected vitality into the development of the rural industry, and we eagerly hope to create a 'model' for the innovation and development of village-run berry tea enterprises. The relevant person in charge of the Yongding District Government, the Agriculture and Rural Bureau and the Berry Tea Office said. On May 1, the teachers and students of the team had an in-depth understanding of the development of the berry tea industry in the village under the leadership of Huang Yuping, secretary of the Party branch and head of Heitan Village. Through household visits and discussions, the team learned that Heitan Village is located in a remote area, and most of the young people in the village go out to work, and the elderly who stay in the village generally supplement their families by planting berry tea.
"In the past, relying on 'small family workshops' not only had low production efficiency and difficult to ensure quality, but also had the hidden danger of vicious competition. Huang Yuping said that the village has just established Zhangjiajie Heitan Huimin Service Co., Ltd. to carry out berry tea planting, processing and retail business, and decided to carry out market-oriented operation through the company, integrate berry tea industry resources, increase farmers' income, attract more college students to return to their hometowns to start businesses, and strive to turn "shell villages" into "solid villages".
On the basis of the preliminary investigation, the team helped Heitan Huimin Service Co., Ltd. to complete the overall planning and preliminary design of product positioning, corporate brand, commodity logo, marketing strategy, profit model, development planning and other aspects according to the characteristics of the village-run enterprises in the production and operation of niche agricultural products, which was highly recognized by the leaders of the two committees of the village branch and Maoyanhe Town. The team also organized e-commerce live streaming training for the company to help them master basic online sales skills.
At present, the "Berry Good Accompaniment" social practice team and Heitan Huimin Service Co., Ltd. have reached a consensus on follow-up cooperation, and the company has issued a power of attorney to the team. "We will continue to help the company improve the corporate brand design, and deeply participate in the marketing and promotion of berry tea and the company's internal governance. Team leader Hu Taoying said.
"Now with the support and help of the college students, we are confident and confident! Heitan Village will also provide strong guarantee and support for the students' social practice and innovation activities. Huang Yuping said with joy.