On April 13, Royal Philips, a global leader in health technology, made its debut at the 4th China International Consumer Products Expo (hereinafter referred to as the "Expo"). Over the years, Philips has been deeply involved in the field of personal health and is committed to improving the quality of consumers' daily lives through technological innovation, which coincides with the theme of the Expo, "Sharing Open Opportunities for a Better Life". By participating in the exhibition, Philips will fully demonstrate its leadership in the field of health technology, and take advantage of the international platform of the Expo to embrace new opportunities and demonstrate its commitment to the Chinese market.
"Rooted in technology and innovation, Philips has built on decades of expertise in the personal care category to deliver a range of breakthrough products. At the same time, we have in-depth insight into local cutting-edge trends and actual needs, and provide diversified solutions for consumers' healthy life. Cheng Ning, Senior Vice President and General Manager of Healthy Living Business Group, Philips Greater China, said, "Through the international open platform of the Consumer Expo, we will use the latest R&D achievements to inspire consumers to live a healthy life and inject new vitality into the expansion of China's consumer market." "
With the theme of "Innovation Empowering Healthy Life", Philips participated in the CICGF for the first time, focusing on multiple care scenarios such as men's grooming, oral health and women's beauty, bringing the latest products that were launched and exhibited for the first time in various categories, and presented the personal health products and solutions of the "Philips Healthy Life Lab" with a comprehensive product matrix.
Innovation empowers healthy life and shares opportunities in the Chinese market
At this year's Consumer Expo, Philips exhibited the luxury 9 series shaver to create a cleaner and more comfortable grooming experience for consumers. The shaver is imported from the Netherlands, using a new "micro cutting technology" - first gently "lifting" the beard and then "quickly shaving", so that the cutting and shaving tends to be close to 0.0 microns, close to the skin and clean shaving, and effectively remove residual beard, and Maserati jointly launched a joint limited edition with a new design dazzling appearance; When it meets the water, it adds a sense of auspicious national style ceremony to the gift moment.
In addition, the Philips Sonicare Diamond 3 series electric toothbrush, which made its debut in China, became a highlight. As the No.1 sonic electric toothbrush brand recommended by dentists in the world[1], Philips has developed this new product specifically for the local market based on more than 30 years of professional accumulation in the field of oral care. This is a professional electric toothbrush that is ready to use, equipped with innovative micro-bubble water flow technology, which uses the combination of golden vibration frequency and amplitude to drive the water flow deep into the teeth to remove 5 times the plaque[2], effectively achieving the purpose of deep cleaning, and the specially developed "Pap" handle design makes the bristles naturally adhere to the gum line at 45°, cultivating scientific brushing habits during daily use. In addition, the "Novice" mode combines intelligent pressure-sensing technology to gently care for the gums, helping to achieve efficient, convenient, easy and comfortable oral care.
At the same time, the women's beauty product Philips Pulsed Light Hair Removal Device also ushered in its China debut at the Consumer Expo. As a professional brand of women's hair removal from Europe for 26 years, it has launched a new generation of pulsed light hair removal device in response to the needs of Chinese consumers. It is equipped with Power Light and CoolTouch technology, which improves comfort and reduces the frequency of hair removal, only once every 2 weeks, making the hair removal experience easier and more user-friendly, and SenseIQ smart skin care technology, which automatically matches the intensity according to skin tone and hair condition. There is also a skin detection device, three-point skin does not leak light, and it is more eye-friendly, combined with a compact body, making it safer and more convenient to use. [3]
Gain insight into cutting-edge consumer trends and build a thriving industry ecosystem
Recently, Philips conducted a survey of Gen Z women in six countries, including China, and predicted the health focus trends for this group in 2024. According to the survey results, mental health is the top health concern for global and Chinese respondents, followed by skin health (global) and oral health (China). This echoes Philips' deep commitment to oral health and women's skin management. At the same time, more than nine out of ten Chinese respondents said they focus on sustainability in their health consumption.
In order to further meet the increasingly diversified and sustainable health consumption needs of Chinese consumers, Philips Healthy Living launched the "Leave the Old and Renew" program in January 2024. Consumers can visit the event page of the "Philips Healthy Living Lab" WeChat mini-program to participate in the event, and redeem coupons to enjoy discounts on new products by handing over the old Philips Oral Health, Men's Grooming and Women's Beauty products that meet the requirements to the brand, and experience the latest products at a higher cost performance. This initiative also responds to the State Council's call for trade-in of consumer goods, which will help stimulate the potential of high-quality consumption and promote the development of a green circular economy.
In addition, combined with close consumer communication, keen strategic vision and cutting-edge technological innovation, the world's first offline experience center of "Philips Healthy Living Lab" has opened in Shanghai in November 2022, connecting online and offline, linking multiple brands, and penetrating a wide range of scenarios, creating a unique healthy consumption experience, and constantly leading and promoting the "healthy lifestyle" of the public.
After more than 100 years of experience in the Chinese market, China has become the second largest market for Philips in the world. As a major international exhibition for the display and trading of global consumer goods, the CICG has built a valuable platform for discussing the prospects of the Chinese market and achieving a win-win situation. By leveraging its global advantages and consolidating its local strategy, Philips will be more open and unite with more like-minded partners to further build a more mature and high-quality healthy life ecology and promote the vigorous development of the consumer market.