Recently, leading companies in the smart door lock industry have held the 2024 Partner Conference and Marketing Conference. In these events, they not only made a detailed summary and review of the performance of the past year, but also made a comprehensive deployment for the strategic development of the new year. We have carefully sorted out the key points of the business plan of 6 companies in 2024, including Wang Li, Kadis, Philips, Huacheng Network, Yuema Security, and Dineck, let us explore the new actions that these companies are about to launch, and appreciate their new style and strategic layout in the new year!
Wang Li
Win the 2024 supply chain battle
On March 2, Wang Li held the "2024 Wang Li High-quality Development Supplier Conference" at the company's headquarters, and suppliers from various industries across the country gathered together. The conference focused on Wang Li's future development strategy, deepening the supplier cooperation model, optimizing the supplier policy and other core topics to carry out in-depth exchanges and discussions, and jointly explore the new path of "doubling performance and win-win cooperation", and writing a new chapter of cooperation.
Future development strategy: Under the guidance of Wang Li's 432 strategy, the company has set the goal of doubling its performance in 24 years, built a cost-leading, efficient and agile supply chain system through the integration of supply chain resources, and continued to improve product competitiveness in key links such as quality, cost and delivery time (QCD) to meet the changing needs of customers.
In terms of supply chain management, according to the requirements of the company's strategic path of "two-wheel drive", we will give full play to the advantages of product cost and quality, and formulate high-quality development strategic plans and important reform measures around the three key dimensions of material cost control and reduction, continuous improvement of material quality, and shortening of material supply cycle, so as to jointly promote the continuous optimization and upgrading of supply chain management and achieve win-win development for both parties.
In terms of quality management, with product quality as the core requirement, Wang Li implements a more standardized, comprehensive and efficient quality management mechanism to partners, and will sort out the pass rate of key parts suppliers, drive away the inferior and improve the quality, and ensure the continuous improvement of product quality.
In terms of procurement management, Wang Li has issued a commitment to all supplier partners to cooperate in good faith, and must strictly follow Wang Li's procurement process and system norms, focus on the overall procurement strategy of "value procurement, sunshine procurement", abide by the principles of justice, openness and fairness, and prohibit malicious behaviors such as sacrificing quality to reduce prices, so as to jointly maintain market order and build market reputation.
Wang Yuebin, chairman of Wang Li, said that Wang Li, as the first listed company in the national security door lock industry, has set a benchmark in the industry for its four intelligent strategies of intelligent management, intelligent manufacturing, intelligent products and intelligent marketing. Facing the new direction and trend of the future, Wang Li will further strengthen cooperation, complete the new strategic layout, and work with suppliers to open up a new situation in supply chain management and build a brilliant future for the industry.
Kadis
The new layout of the enterprise strategy empowers the high-quality development of the industry in multiple dimensions
On March 11th, the "K.ing Absolute King - 2024 Kaadas National Partner Conference" was held at Atlantis Sanya, Hainan! At the meeting, the senior leaders of Kaadas released the corporate strategy and implementation measures for 2024, and the partners shared their valuable experience in channel marketing management to jointly help the long-term development of Kadis.
Corporate strategy: Kaadis officially released the corporate strategy of "the world's leading high-end smart lock", proposing that Kaadis is expected to vigorously invest in the overall market brand and marketing in 2024, comprehensively enhance the height and level of brand image, seize the window period of global users' minds, seize the absolute first place quickly, and continuously consolidate Kaadis 's position as the "absolute king" in the field of smart locks.
In terms of service, in 2024, Kaadis will transform its service ideas with operational strategic thinking, improve the product service mechanism from multiple dimensions and perspectives, enhance brand service capabilities, and create a high-standard Kaadis service system.
In terms of channel marketing, Kaadis systematically explained the channel marketing strategy of project centralized procurement in 2024, and shared the marketing of smart rental solutions, software and hardware integrated solutions, as well as benchmarking KA centralized procurement, agent construction, technical support, marketing promotion, etc., to provide forward-looking and practical new ideas for channel marketing for the industry.
In terms of operation, in 2024, Kaadis will increase investment in price control and price stabilization, channel reform, retail transformation, structural improvement, and capacity building, and strive to build "100 million customers" and achieve the goal of "10 billion".
In general, Kaadis is committed to a full range of strategic layout, driven by technological innovation, with high-quality products as the carrier, with strong channel advantages, and working with many partners to start a new journey in the field of high-end smart locks and move towards a more brilliant future!
Philips
Hand in hand for a win-win situation, steady and far-reaching
On March 14, the 2024 Philips Smart Lock Global Partner Conference was held in Zhuhai, Guangdong. At the meeting, Mr. Su Zhiyong, global general manager of Philips smart lock, said that in 2024, Philips smart lock will continue to focus on product research and development, empower channel construction and service support, and provide safer and more convenient smart lock solutions for global users.
In 2024, Philips smart locks will be comprehensively planned and systematically promoted from product innovation, marketing strategy, product strategy and market support. In terms of product innovation, we will continue to combine innovative technology, high-quality product design and the highest quality standards to provide users with smart lock products that are both convenient and secure. In terms of marketing strategy, based on an international perspective, we will continue to promote the global strategic layout, continue to build an iron triangle of brands, products and services, drive the dual channels of new retail and engineering, and make precise efforts with users as the center, so as to empower terminals to achieve synergistic growth in product efficiency and sales. In terms of product strategy and market support, we will bring customized localized services and products to more families around the world through the integration of global industrial chain resources and regional marketing development.
Huacheng Network
Multiple efforts to create a new market pattern
On March 14, Huacheng Network held the 2024 Channel Partner Conference and Product Release Ceremony in Hangzhou, where more than 300 channel partners from all over the country gathered together to start a new journey of industry development with Huacheng Network.
The heads of each business segment of Huacheng Network shared their strategic layout and innovation breakthroughs in their respective fields, and made joint efforts to meet new challenges from the aspects of products, technologies, channels and retail. In terms of products, we have built AI capabilities for home scenarios, and completed the layout of IPC, smart locks, cleaning robots, and IOT product systems. In terms of technology, in 2024, we will continue to invest and make breakthroughs in the two major directions of consolidating the cloud foundation of the Internet of Things and building a user-centered channel value ecology to achieve business model innovation. In terms of channels, Huacheng will focus on enhancing channel influence, platform operation, retail development, marketing, product improvement, profitability improvement and after-sales service capabilities, comprehensively strengthen channel empowerment, and achieve a win-win situation for all parties. In the retail field, Lecheng will adopt the new model of "brand matrix + Lecheng exclusive store O store" to build a retail force with "store" as the carrier in 2024 to achieve market breakthrough and leapfrog growth in performance.
It is worth noting that at the conference, it was announced that Huacheng will launch the smart lock "Orange" City Partner Program in 2024, and looks forward to achieving greater breakthroughs with partners.
Yuema Security
Research and development of new products, work together to explore new markets
On March 15, Yuema Security (Shandong) 2024 New Product Launch Conference and Investment Promotion Ceremony, Dealer Meeting and General Meeting of Shareholders were held in Linyi, Shandong.
At the new product launch conference, Yuema Security shared the product development direction of the new year, and made it clear that in the future, it will continue to improve product standardization from the aspects of product standards and packaging standards, so as to increase the market competitiveness of the Yuema brand.
At the dealer meeting, Yuema Security deployed the 2024 strategic blueprint and product strategy and planning, and explained the dealer management mechanism and contract signing rules, and further refined the innovative cooperation model through the implementation of comprehensive strategic layout and planning, and worked with dealers to promote high-quality development.
Dong Ping, chairman of Yuema Security, said that the company will always uphold the concept of innovation and excellence, and constantly promote the development of the smart lock industry. By continuously improving product quality and service level, and constantly optimizing cooperation policies, we can achieve win-win development with partners and jointly develop broader market prospects.
Dineck
Cohesion and cohesion, "Di" force forward
From February 21st to February 23rd, Dinik held the 2024 National Marketing Conference in Xiamen. At the meeting, Miao Guodong, chairman of the company, made a detailed deployment of the marketing work in 2024 and clarified the focus and difficulties of the marketing work in 2024.
Huang Fayang, deputy general manager of the company, announced the "2024 Domestic Marketing Strategy and Sales Policy", and emphasized: "In 2024, the company's product line strategy will continue to diversify, and the national sales business and assessment mechanism will be further adjusted. I hope that everyone will keep up with the overall situation and achieve better results. ”
At the same time, building intercom, smart home, smart door locks and other industry leaders on the marketing strategy and new products and new planning for a detailed analysis, excellent areas and excellent project leaders to share the "cheats" of breaking the situation against the trend, the conference also specially introduced the team PK mechanism, through the training of team execution and cohesion, to create a thoughtful, dare to act, fine business marketing talent team, jointly promote the high-quality development of the enterprise.
Sakura smart lock
The decisive battle in 2024 will break the new situation together
On March 20, the annual meeting of Sakura smart lock dealers with the theme of "Panfeng - Decisive Battle 2024" was held in Wuhan, Hubei. Wang Xingxiang, chairman of Sakura Smart Lock, pointed out that 2024 is a critical year for the brand to take off in an all-round way, and Sakura will continue to increase investment in brand promotion, further improve and enrich the product structure, and strengthen terminal empowerment.
The conference focused on short video operation, market empowerment, channel expansion and service support and other dimensions to carry out in-depth discussions and experience sharing. Sakura Smart Lock will continue to deepen the key links such as pre-customer acquisition, overall solutions, products and installation and delivery, continuously improve service quality, further strengthen "market empowerment" and "channel service and support", help dealers improve marketing thinking through training and exchanges, increase e-commerce promotion and resource investment to promote online and offline joint efforts, and achieve win-win development.
At the same time, a number of new products such as Sakura 3D face recognition X triple camera large screen cat's eye smart lock DZ-D30 Ultra were released at the meeting, and through the personal experience of a series of new products, they were unanimously recognized and praised by the dealers on the spot.
From the strategic layout of major enterprises in 2024, it is not difficult to find that technological innovation, product intelligence, channel marketing and customer service are still the four core pillars of the development of the smart door lock industry. Especially in terms of channel marketing, major enterprises have taken expanding the market and optimizing cooperation strategies as an important development path. In this market full of challenges and opportunities, the control of high-quality channel resources has become a key factor in determining the market position of enterprises. Whoever can have more high-quality channel resources will be able to occupy a more advantageous position in this fierce competition.