Industry information
1. Aowei Cloud Network: Summary of China's home smart door lock online market in February 2024
On March 19, Aowei Cloud Network released the "February 2024 China Household Smart Door Lock Online Market Summary Report". According to the report, in February, the retail volume of "platform + professional" e-commerce of China's household smart door locks increased by 2% year-on-year, and the retail sales decreased by 6% year-on-year, mainly affected by the "Spring Festival dislocation" effect. In February, the e-commerce retail volume of China's home smart door lock content increased by 30% year-on-year, and the retail sales increased by 62% year-on-year, and the market vitality continued to be released.
According to AVC marketing insight compass data, in February 2024, in the smart door lock industry on the Xiaohongshu platform, Dessmann and Kaadis invested relatively large, and the brand voice and interaction volume were in a leading position. In the smart door lock industry on the Douyin platform, brands such as Inshuo, Kadis, Konka, and Dessmann have a high voice, while the interaction volume of the Huawei brand far exceeds that of other brands, occupying the first position.
2. Zhejiang: Support green smart home consumption and accelerate the cultivation of modern smart home industry
In order to implement the "Notice of the Ministry of Commerce and Other 13 Departments on Several Measures to Promote Household Consumption" and promote the quality and upgrading of household consumption, 13 departments including the Department of Commerce of Zhejiang Province have researched and formulated the "Several Measures to Promote Household Consumption", which will be implemented on March 30.
The document pointed out: 1. Accelerate the cultivation of modern smart home industry. Support enterprises to use the Internet of Things, cloud computing, artificial intelligence and other technologies to accelerate the research and development of smart home appliances, smart security, smart lighting, smart sleep, smart health care, smart audio-visual entertainment and other home products. 2. Support green smart home consumption. Encourage qualified cities to support residents to purchase green smart home appliances, functional furniture, green building materials and other household products through home trade-in, home to the countryside, etc.
3. Jingdong joined hands with a number of home appliance brands to launch the "Lightning New Product Season" activity
In order to meet the ultimate experience of consumers for high-quality new products, Jingdong joined hands with Gree, Midea, Haier, Samsung, Hisense, Vantage, Stone, TCL, Rinnai, Hualing, Chivas Regal, Dessmann, Gute and other well-known home appliances and home furnishing brands at home and abroad, and officially launched the "Lightning New Product Season" activity on March 9.
During the event from March 9th to 22nd, JD.com's "Lightning New Product Season" will launch many new home appliances and home furnishing products for the first time, and provide multiple benefits such as 10% discount on trade-in, 1 yuan booking plus more gifts, up to 12 interest-free periods, and 0 yuan purchase of limited new products.
Enterprise dynamics
1. "Dinggu smart lock" brought high-end new products to the Wuhan Home Expo
The 2024 Wuhan Huaxia Home Expo came to a successful conclusion on March 17. Dinggu smart lock with pure Jun sword series, Wufu Linmen, Xiqi Yingmen, home and Yexing and other new products appeared in this exhibition, with its unique design, excellent performance and stable quality, won the favor and praise of the majority of visitors.
2. Zhongheng high-end smart door lock was unveiled at the 2024 Changsha Construction Expo
From March 16th to 18th, 2024, Zhongheng brought the latest smart door lock products and a full range of smart home products to the 16th Changsha Construction Expo. With exquisite appearance, exquisite craftsmanship, excellent performance, strong price and intelligent humanized design, it has won the love and high praise of many visitors.
Corporate honors
1. The list of the top 10 brands of smart locks preferred in the housing construction supply chain
On March 20, the 2024 China Real Estate TOP500 Evaluation Results Conference was held in Beijing. In the selection of the comprehensive strength of the housing construction supply chain, the top 10 brands of installation equipment in the smart door lock category were announced: Kaadas, Yale, Dessmann, Sakura, Haibeis, Kincaid, EZVIZ, LUVIA, Lekai, Philips and Xiaozhi were on the list, becoming the preferred partners of real estate enterprises.
2. A number of TCL products won the AWE 2024 Aplan Award
On March 20, at the 2024 China Home Appliances and Consumer Electronics Expo (AWE 2024), TCL X11H Lingyao QD-Mini LED TV won the Aplan Gold Award, TCL Little Blue Wing P7 Fresh Air Conditioner won the Aplan Innovation Award, TCL ultra-thin zero-embedded series refrigerator and TCL NXTPAPER 14 Pro eye protection tablet won the Aplan Excellent Product Award.
New product launches
1. 360 debuted the new smart door lock V50 series
On March 20th, 360 smart door locks released the V50 series, palm vein + 3D face recognition, unlock N ways to open the door, air recognition, wave to open, equipped with 2K high-definition dual camera cat's eye, all-weather protection of home security.
It is worth mentioning that the sales of the 360 smart door lock V50 Max continue to rise, and JD.com and 360 work closely together to create a "one step ahead" plan, so that consumers can buy in advance and enjoy fast delivery services on April 1.