"In the age of rhetoric, East Lassie strives to maintain a solemn attitude towards facts, knowledge, and writing.
According to visual estimates, about 99% of the world's car critics are now active in China.
They compete on various media platforms, with an independent, objective, impartial attitude (there should be a question mark here) on various models, and responsible for their own words;
Some outstanding car critics have even mastered some of the skills of auto mechanics, and they can remove some parts of the car on their own, and the strength of their hands-on ability and professionalism are shocking.
If Toyota's former chief test driver Hiroshi Naruse (who unfortunately died in a test accident in 2010) could survive to this day, it would be a great honor to witness the unprecedented grandeur of the car critics.
At that time, Naruse Hiroshi called the manufacturer test car industry "Nürburgring Meister (master)", but his understanding of the car stopped at "taste", and his biggest goal in life was to be a "good chef" who built cars. If he let Naruse Jun be a car reviewer, he would not dare to say that his evaluation of a car was objective and fair, and he did not have the courage to judge whether a car was good or bad.
Because a cook knows that "taste" is a very personal thing, the cook's eyes are only the guest officer, not objective.
▲ Toyoda President Akio Toyoda (left) is a disciple of Hiroshi Naruse (middle), and often accepts ear lifting orders in terms of test drives
It's like a person shouting with his arms up: "Sauerkraut bullfrog pie mooncake is the best mooncake in the world", no one can refute it. You may think that Wuren tastes better, but each has its own mouth, and you can't say that the taste on the tip of your tongue is more correct than others.
Naruse is revered as a "master craftsman", and several legendary sports models in Toyota's history, such as the MR-2 and Supra, are from this "craftsman", and of course, the "roar of angels" Lexus supercar LFA. One of the words that Naruse's teacher Fu often hangs on his lips is that the "taste" of the car is as important as the taste of cooking.
The engine parameters on the configuration table, suspension specifications and the like are just ingredients, the key to making a car is like the chef's "seasoning", and the softness of a rubber bushing on the suspension can change the taste of a car, which is like putting more or less salt when cooking.
The restaurants have their own flavors, and each restaurant has a variety of dishes on its menu. In the Toyota hotel, Naruse used to be a head chef, instructing more than 300 engineers to debug cars with various flavors, such as the Lexus ES of the Healing Department, the brisk Yaris, and the comfortable Camry - if the taste of diners is slightly heavier, you can try the AE86 that Master Satoshi personally participated in.
▲ Borrowed from the light of anime and television, Toyota AE86 is still talked about
A good cook must have a good tongue with a keen sense of taste; Naruse emphasizes that a good automotive test engineer must have a good hip that is sensitive enough. Adjusting a 2 mm gasket in the chassis suspension shock absorber, the teacher can feel it, and the adjustment of a small gasket will magically change the comfort of the car - what is professional, this is professional.
However, a car owner does not care whether there is more or less gasket in the shock absorber, he only cares about whether the car is driving up or not. The so-called professionalism is just to figure out the tastes of all sentient beings, and use clever craftsmanship to debug the cars that everyone likes to see.
Naruse is also a top racing driver, and believes in the track to debug a good car, but he is very transparent, the so-called "good car" is not according to his own taste to debug the car, but through the track of tempering, debugging to make customers on the ordinary road more "at ease" car.
Therefore, when Naruse adjusts the car, he always sits in the back seat first, then the passenger seat, and finally the driver's seat. This peculiar "from far to near" tuning sequence is because he never forgets who he is building the car for.
I don't know if there are "professional" car reviews, but I do know there are smart food columns and shows.
Writing a food column, no one in China has ever written Shen Hongfei; as a food program, "China on the Tip of the Tongue" is unparalleled. Shen Hongfei is the general consultant of "China on the Tip of the Tongue" and the founder of the "Tip of the Tongue".
Whether it is Teacher Shen's "Writing Food Doctrine" or CCTV's "China on the Tip of the Tongue", the focus is not on evaluating the advantages and disadvantages of food. The vivid shots of "China on the Tip of the Tongue" and the beautiful and beautiful tongue tip interpretation want to express not only the food itself, but the human customs, the relationship between man and nature, and the individual understanding of the world by people in different places.
Deeply speaking, it is not just about eating, but about the culture of eating.
Shen Hongfei is a top foodie, but he never considers himself a foodie, and he never recommends any dishes to readers. Teacher Shen said that what is delicious and what is not delicious are extremely personal and emotional, the so-called "food has no definite taste, palatable treasure".
▲ Teacher Shen Hongfei said frankly: The tip of my tongue is not the tip of your tongue
Unfortunately, many people do not understand the simple truth of "Palatable Jane", what they like to taste does not rely on themselves to taste, but want to turn to the tongue of others; more vain people, claim that their tongue is a professional tongue, always can't help but want to teach others how to eat.
Automobile testing, of course, is a professional problem, not to mention a master test driver like Hiroshi Sei, the R & D testers of major automobile manufacturers must not be mixed.
Professional people should do professional things, and those "professional" car critics should really educate the engineers of automobile manufacturers... For example, if the car's low-speed steering is not flexible enough, Naruse will point out that the front suspension bushing can be softened a little.
The test adjustment in the process of automobile development is a "seasoning" process, the body, engine, gearbox, suspension specifications, steering mechanism, etc. "ingredients" are basically fixed, depending on what taste the chef goes to adjust, more comfortable, more sporty, more moderate...
The clever chefs pay attention to their own unique flavors. Mercedes-Benz is Mercedes-Benz, BMW is BMW, Toyota is Toyota, Volkswagen is Volkswagen, you have to mix Toyota and Volkswagen taste together, will only bring out a strange taste.
From time to time, some famous car critics ridicule the chassis of certain models as garbage, including the main models produced by major manufacturers for decades and centuries; some famous car critics say that their level can completely guide manufacturers to develop and adjust the chassis - but car manufacturers are not open-eyed, and no one is willing to ask the master to come out of the mountain.
▲In the process of vehicle development, manufacturers should carry out long-term test adjustment
Therefore, the car review masters had to go to guide all sentient beings.
In the era when everyone bowed to the mobile phone, the number of bored people quickly increased, no matter which road master, on the network platform to pick up a stall can attract passers-by to watch. If the general evaluation is to say cross-talk, then the dismantling of the car, the collision of the flow is to play the game of selling art, passers-by can't help but cheer and applaud when they see it.
"Putting the momentum to the situation is all dependent on the posture, and without the posture, it is not counting the posture; just saying that it is not practicing is a false posture; just practicing without saying it, it is a stupid posture ..."
The performances of the evaluation masters have seen too much, and many people's brains are a little confused, thinking that if a car is not good if the master does not say good, it is not good; the master does not boast, it is very pulled down.
▲ Putting the momentum on the position, all rely on the posture
The question is, no matter which master, no matter what kind of posture, often say each other' words, the same car is said chicken and duck mouth, who are you listening to?
Compared with these masters on the media, the words spoken by the R&D and tuning engineers of automobile manufacturers should be more reliable, but unfortunately they do not have much opportunity to say, and even if they say it, not many people listen carefully. After all, this is an era where traffic is king, and traffic belongs to the jianghu masters.
I know of a car chassis tuning engineer who is also a good racing driver, and the number of roads is similar to that of Hiroshi Naruse. After driving a new car, he will occasionally say something from the perspective of an engineer. In one of the "feelings after opening", he lamented:
"The more people who understand, the more they feel that they know less, the less they speak, and the more cautious they are; the more people who do not understand, the more they feel that they know more, and the more they love to speak." In addition, now is the era of traffic king, the more you say the more there is traffic, and the more you taste the sweetness after the traffic, the more you can say. And so on. Therefore, people who know more will gradually become more marginalized. ”
Wake up, the dish is not delicious, only taste it yourself to know, the master's tongue is advanced, you still have to eat with your own mouth after all. You spend money to buy a car, and you don't let the master drive it for you; even if you are a layman, whether a car is suitable for you, how it feels to drive, you can always carry it clearly.
Looking back and thinking about it, a car is not good-looking, the space is not big, the configuration is not high, no need for the master to say, anyone who wants to buy a car has his own judgment; as for how to drive, sitting comfortably or uncomfortable, as long as you buy a car, try the car you are interested in, feel which is more in line with your own heart, which is your dish.
▲ Your favorite car is a good car
And when you buy a car, you pay special attention to reliability, safety, durability, and air quality in the car, and the master can't help you, because after all, this is not something that can be figured out by removing a few parts with a wrench.
A good car evaluation seems to be like "China on the Tip of the Tongue", talking about the inheritance of the car, talking about the flavor of the car, and interpreting the private "recipe" of designers and engineers. Or, simply honestly measure all kinds of data, driving space, luggage space, acceleration ability, braking ability, noise level, air quality in the car... When a good car purchase reference manual is at least useful.
Although China is an emerging automobile market, after more than 20 years of rapid development and fierce competition, the brands and models that can survive to the present are not generalists. You want to say that the same grade of car, "product power" has obvious differences, it seems illogical. Therefore, the focus of the evaluation should not be "good and bad", but "suitable for whom"; when buying a car, you do not have to think about buying the "best" one, but should be the "most suitable" one.
Finally, let's talk about why so many people would go to the guru. We still quote the master, the philosopher and psychologist Fromm, in his book Escape from Freedom:
"The modern man lives in an illusion that he thinks he knows what he wants, but in reality all he wants is what others expect him to want."
When we buy a car, which car to choose seems to be your freedom, but in fact many people do not want this freedom.
Because of what car he buys, deep down he wants to be recognized by others;
Whether a car is "good or not" does not depend on its own feelings, but on the opinions of others;
And "others" is a vague concept, "others" views are difficult for you to know,
At this time, you can't help but look at what the masters of all walks of life say, as if the masters are the representatives of all sentient beings.