In recent years, CCTV has paid more and more attention to posters, and the design and copywriting are also amazing.
01, "If National Treasures Could Talk"
Blue and white porcelain, bronzes, landscape paintings... Fully demonstrate the charm of traditional Chinese culture. It's beautiful, and the countdown poster is quaint and full of charm.
02, "If National Treasures Could Talk" Season 3
Huang Hai designed a set of mirror posters for it, mirroring inside and outside, past and present lives, talking to the mirror, a cultural relic confessing.
03. "I repair cultural relics in the Forbidden City"
With 6 national treasure-level cultural relics as the background, the shrunken figure of the conservator is embedded in the damage of the cultural relics, implying "big history, small craftsmen, choose one thing, life", which is still the design of the Yellow Sea.
04. "Classic Arias"
The design elements used in the poster, combined with the content of the poem, some of them seem to have a real meaning.
05、 "China on the Tip of the Tongue"
Illustrative style poster.
06、 "Flavor of the World"
Designer Huang Hai created the main visual poster of "Morning Dew Sunset". Taken from banana leaves and salmon, they are similar to the first season of "Flavor of the World", and connect them with mountains, rivers, lakes and seas through association, which is in line with the theme and has a very creative beauty.
Facing the sunrise and the morning sun, the farmers began a day's work in the green "plantain" field, sweat mixed with morning dew, and the fragrance of misty rice buds between heaven and earth.
Other posters.
07、 "National Treasure"
The poster design of the fire's cultural exploration program is also very beautiful.
CCTV's publicity over the years has really become more and more heartfelt, in line with the audience's taste, keeping up with the trend of the times, putting down the lower body, but also rising posture.