□ Peninsula all-media reporter Meng Xiuli
On March 28, the 71st birthday of the People's Literature Publishing House and the fourth anniversary of the successful holding of the first season of the seminar on "National Treasures" of the Central Radio Station, the two major cultural institutions deliberately chose to hold a press conference for the book "National Treasures" on this day.
The three volumes of "National Treasures" are based on the widely acclaimed TV program of the same name, combined with relevant archaeological achievements, in the form of pictures and texts, bringing together wonderful fragments in the program and the photographs of cultural relics outside the program, in order to cross the scale of ancient and modern time and space, show the far-reaching charm of national treasures and the inheritance and resurrection of national cultural genes in contemporary China, promote the brilliant Chinese civilization logo, present a special exhibition of national treasures on paper with both knowledge popularization and visual enjoyment, and sincerely invite readers to explore the territory of Diverse Civilizations in China. Explore the enduring charm of Chinese civilization that is continuous, diverse and eclectic, and find our place.
Zang Yongqing, president of the People's Literature Publishing House, pointed out in his speech that in the past 71 years, the Humanities Society has "discovered a large number of treasures of Chinese literature and world literature for Chinese readers", and now under the concept of "great literary publishing", "in addition to publishing ancient and modern Chinese and foreign literary classics", "it will also choose to publish social science works that spread positive energy and help the construction of national culture", "the book of the same name of the widely acclaimed CCTV program "National Treasures" has added a heavy new product to the "'Great Literary Publishing'" of the Humanities Society. "The book "National Treasure" captures a wonderful moment on the TV screen, continuously summons us to know national treasures, discover history, and continue civilization, and inspires us to create history and continue to write brilliant with confidence." This year is the year we welcome the 20th National Congress of the Communist Party of China, and at such a time node, the book "Treasure of the Treasure Family" can take us to relive the development achievements of the Bo cause under the leadership of the Party. President Zang Yongqing witnessed the efforts of the editorial team to convey the "original heart" of the program group and inherit the "valuable ingenuity" in the book, hoping that "readers can get an efficient and immersive experience, and in 10 minutes they can punch in a national treasure, glimpse a piece of history, witness a legend, and find a memory." President Zang Yongqing especially reminded readers and friends that the book "National Treasure" conforms to the general trend of media integration, and should adopt the blockchain one-book and one-code anti-piracy technology, readers can open the book to watch TV, and can also identify genuine books.
Lu Yitao, deputy convener of the Literary and Art Program Center of the Central Radio and Television Corporation, pointed out in his speech that "National Treasures" is the implementation of General Secretary Xi Jinping's requirement to "promote the creative transformation and innovative development of China's excellent traditional culture", "it is a creative event in the era of Shouzheng Innovation", and the book "National Treasures" series "vividly shows the fusion of history and art, embodies the vitality of Chinese culture and national spirit, is a feast of words and visions, and is a museum on paper."
Li Xiangdong, President of China Television Drama Production Center Co., Ltd. and General Manager of CCTV Records International Media Co., Ltd., congratulated the People's Literature Publishing House on its 71st birthday on behalf of CCTV Records International Media Co., Ltd., the producer of "National Treasure" and the IP operator. He recalled the original intention of the cooperation with the People's Literature Publishing House: "The combination of high-quality television works and high-quality book works will produce great cultural dissemination and influence." At the same time, Mr. Li Xiangdong highly affirmed the "professionalism and rigorous attitude" of the editorial team of "National Treasures" of the People's Literature Publishing House, and was pleased to say that the "National Treasures" book records the history and culture carried by the program in a graphic way, giving the TV program a new communication significance, and at the same time 'making the national treasure come alive' in another way."
Lu Yitao, deputy convener of the Literary and Art Program Center of the Central Radio and Television Corporation, and Li Xiangdong, president of the China Television Drama Production Center Co., Ltd. and general manager of CCTV Records International Media Co., Ltd., presented Zang Yongqing, president of the People's Literature Publishing House, with the national treasure seal letter, which appeared in the program, and unveiled the new book.
In order to make the event more grounded, the People's Literature Publishing House conducted a lot of research before the event, and invited three heavyweight guests: Shan Jixiang, president of the Chinese Cultural Relics Society and director of the Academic Committee of the Palace Museum, Yu Lei, producer and general director of "National Treasure", and Nigmati, one of the guardians of national treasures and a famous host of the Central Radio and Television Corporation. At the same time, the Humanities Society solicited a large number of questions from netizens, and these real and sincere questions triggered the sincere feedback of the guests on the spot.
Shan Jixiang claimed to be "getting old after reading books from the People's Literature Publishing House," so he "first congratulated the People's Literature Publishing House on its 71st birthday." He humorously said that compared with the "some cultural relics displayed in the book "National Treasures" and compared with these cultural heritages of thousands of years, the People's Literature Publishing House should be a teenager." Shan Jixiang, who has made an important contribution to the program "National Treasure", said: "The set of books "National Treasure" is really worth reading, because it is related to the "National Treasure" program, and further promoted, through the language of television to the language of books, this kind of attempt is also something that everyone can taste." ”
Yu Lei fondly counted the experience of the production process of the program and "solemnly recommended the book "National Treasure" to the readers, because she believed that the book "National Treasure" really achieved the "wisdom of the whole team to leave behind, and can help the audience to chew in a more direct way". Yu Lei repeatedly stressed that in the process of transforming listenable and visually readable TELEVISION programs into only readable books, "the editors are particularly attentive", not to copy the stories on the stage, not to copy the copy in the program, but to present the stage details in a literary way, to integrate some historical information, and at the same time to add some more extensible and in-depth research, and even some information that is not in the program. As a result, the book National Treasure not only has a "particularly clear structure based on the program, but also allows the audience to feel the temperature of the program through the paper." Whether it is for the text or the pattern, the requirements of the editorial team are almost harsh, so the editorial board was organized, and the top scholars in the literary and cultural circles such as Shan Jixiang, Fan Jinshi, Chen Xingcan were invited to participate in the consultation, planning and review of this set of books, hoping that these three books can be worthy of every reader and stand the test of time. Yu Lei said: "The information radiated by this set of books is very complex, basically every information point has a very full presentation from text to vision, and it and our program really complement each other." In short, the People's Literature Publishing House condensed the "lifelong research" of all wenbo people, made a "museum in hand", and fixed the wonderful ideas and cultural relics in the program "in a touchable and perceptible way on everyone's bookshelf, which can accompany everyone through the next five thousand years."
According to Nigmati, the book National Treasure "finds a balance between emotion and reason, so the book is not just a program book, it must not be just a program book, but a mature, complete literary book." Nigmati suggested that his heart beat faster when he first saw the book National Treasure. He said: "This book is alive in front of you, every detail can be touched, including the shocking feeling that the words bring to you is different." If you haven't seen The National Treasure, you've read the book, and you've seen The National Treasure. Xiao Ni, who came from the publisher's family, almost understood all the intentions of the editors, which greatly touched the editors at the event. Xiaoni showed his reading experience one by one on the spot: pictorial typography, flexible and suitable paper, exquisite binding, high degree of detail and color, charming ink fragrance. Nigmat, who usually likes to share good books on social platforms, said that recently "the National Treasure published by the People's Literature Publishing House is my first choice."
To the deep surprise of the three guests, the book "National Treasure" uses blockchain one book and one code anti-piracy technology, which can not only watch TV programs by scanning codes, but also identify genuine books.
The atmosphere of the interactive session was warm. Song Qi, who listened to Mr. Shan Jixiang's lectures eight years ago and has always loved cultural relics, asked the three guests a question that was very representative of cultural enthusiasts.
The book "National Treasure" is a fruitful result of the "combination of strong and powerful", which is infused with the joint efforts of the People's Literature Publishing House, the Central Radio and Television Corporation, and major cultural institutions.