The 10-day exhibition period exceeded 400,000 people, and the Shenzhen Design Week ended perfectly!

Central Broadcasting Network Shenzhen January 4 news (reporter Shan Shan) as Shenzhen's annual design event, 2021 Shenzhen Design Week on January 3, 2022 successfully closed, this design week for the first time out of the exhibition hall, the first implementation of the joint curator system, but also achieved the "New Year's Eve" held, the New Year's Day holiday attracted many citizens to punch in, according to statistics, the number of visitors to the exhibition in the 10 days of the exhibition has exceeded 400,000 times.

It is worth mentioning that in addition to the integration of national tide forces, this year's design week also has highlights such as the concept dissemination of a new visual symbol "S", the appearance of local design brands and the DIY handicraft experience link. From graphic design, illustration design, industrial design to architectural design, landscape design, small to daily life, large to production and manufacturing, everywhere shows the charm of innovative design, but also by the public and industry "praise".

This year's Shenzhen Design Week, together with Shenzhen's design institutions and designers, jointly explored the first demonstration road of how China should run the Design Week in the future, providing demonstration experience for how china design week can benchmark international design weeks.

The national tide forces are endless

Traditional culture is timeless

In recent years, with the rise of the national tide, the fusion of traditional Chinese cultural elements and contemporary design has burst into a new spark. This year's Design Week also set up a "Design · National Tide" section for the national tide. Han Jiaying's works "A, Ethylene: Design Experiments of Traditional Symbols", Jiang Hua's works "Text Mountain Forest - Life is Like a Drama", "Tigers Love to Dance", Wang Jusheng's "Silent W Series", and Zeng Lingbo's work "Slow Matter" have been widely praised.

The "Native Force" exhibition presented by the local design brand "Slow Substance" presents new texts of traditional Chinese folk handicraft research and more than 10 novel and unique innovative designs. Black and white moonlight Mid-Autumn Festival gift box, pen and ink square study room products, cassy wood series, "financial resources rolling" New Year painting roll printing products... These refreshing creative products attract the audience to experience it for themselves, they have to pick up a brush, or use the New Year painting roll print to make their favorite auspicious New Year painting.

Han Jiaying, one of the curators of the Design Week, believes that the value of traditional craftsmanship is being rediscovered. Contemporary Chinese designers and craftsmen are no longer satisfied with being passive recipients of traditional culture or followers of Western design trends. Zeng Lingbo, the founder of Slow Matter, who has been exploring the combination of folk art and modern art, believes that only through innovation can folk art be revitalized and returned to the daily life of the public, and the beauty of tradition can have the opportunity to last forever and live endlessly. As a designer in Shenzhen, Zeng Lingbo also feels that design is playing an increasingly important role in the city and has become part of the city's values. "As a designer who has developed in Shenzhen, the most important reason for me to feel at home in Shenzhen is the design atmosphere and innovative spirit here." 、

Creative National Treasure Double Exhibition

"Dialogue" with national treasures through time and space

This year's design week also has a new national tide force punch card - "If the national treasure can speak IP design exhibition", "national treasure, C debut multimedia light and shadow immersion exhibition" creative national treasure double exhibition, it is reported that the exhibition is the 2021 Shenzhen Design Week and creative December Nanshan branch venue project, on December 15, 2021 in Shenzhen Nanshan District Sea World Culture and Art Center debuted, will end on January 10, is also a New Year's Eve national tide exhibition.

IP design exhibition site Central Broadcasting Network reporter Peng Yixiao photographed

The double exhibition's large-scale documentary "If National Treasures Could Talk", a large-scale documentary that has won the favor of young people with god-level copywriting and anthropomorphic voice, is the inspiration for this national treasure double exhibition, which strings together the story line of the entire exhibition. "If National Treasures Can Talk" was once immersed in light and shadow at the Louvre Museum in Paris, France in 19 years, and today we also take this opportunity to bring nearly 70 national treasures from about 40 museums and archaeological research institutes across the country to the treasure land of Shenzhen, so that everyone can have "zero-distance" contact with national treasures without leaving Shenzhen, and strive to inherit and extend the beauty of Chinese culture with personality and creativity.

Since the opening of the exhibition hall, it has successfully attracted many fans to watch and participate in the interaction, including those from Beijing, "Bao Dad and Bao Ma" with babies, students who meet together, and friends from three or five to discuss the culture of Traditional Chinese Culture, and many chinese lovers who come here to appreciate the beauty of traditional culture. In an interview at the scene of this exhibition event, participants said: "The sense of experience is amazing, I feel that I have traveled through time and space", "the original national treasure can still be so cute, the anthropomorphic technique is amazing", and the visitors quipped: "Before coming, the mobile phone should be charged, and you can really stay in the exhibition area all day, interesting and posed".