In March this year, Zhao Yuanyuan, the former head of Taobao's live broadcasting business, suddenly left Alibaba, when he said in an interview with the media that he would work as a live broadcast marketing agency after leaving. It seems to be a successful retirement, but now it seems that there is another hidden feeling.
On June 29, Alibaba's intranet reported that Zhao Yang (Zhao Yuanyuan), the head of Taobao Live Broadcasting Operations, was serving/providing services at affiliated business partners, using his position to seek improper benefits for his affiliates and partners, and accepting gifts and payments.
From the internal punishment, it can be seen that Zhao Yuanyuan was opened based on three points:
Abuse. Bring live broadcasting agencies that do not meet the requirements to Taobao.
Put your girlfriend into the live broadcast agency for a high salary. In this way, there is an exchange of interests between the two sides.
I borrowed a convenient job on business, ate and got a card, and worked part-time outside.
Note: Laymen look lively, insiders look at the doorway, many people eat melon is not understood, the author here to remind you about it, leak internal secrets? This is going to be dismissed, any Ali employee has a clear mind, just like this, the whole network broke the news? The author would like to ask Ali, an Ali employee with a 234837 number, are you okay now?
So is there any catty in this? How much of a vendetta is this? It's been half a year since I left my job, and such a document has been exposed? I'm here to pickpocket you today.
<h1 class="pgc-h-arrow-right" > identity questions</h1>
Zhao Yuanyuan, real name Zhao Yang, was born in 1979. He joined Alibaba in August 2017 and has previously worked in marketing. Previously served as Senior Creative Director at Ogilvy & Mather. He was a senior expert in Alibaba's content e-commerce business unit and the head of Taobao live broadcast. This is the title given by Wikipedia, but are these titles true?
Look at Ali's face Zhao Yang's information. Alibaba Group > Taobao Business Group > Content E-commerce Division > senior content operation expert of live UGC & channel operation. That is to say, Zhao Yang's external identity and title are suspected of fraud.
After consulting with some Ali insiders, the author also roughly understood. After joining Ali in 17 years, Zhao Yuanyuan began to do Taobao live broadcast, because the person in charge at that time mainly focused on salted fish, and live broadcasting was not the focus of business, so Taobao live Zhao Yuanyuan came forward more. Therefore, people who do not understand the truth think that he is really the person in charge of Taobao Live Broadcasting. Of course, people are slightly sought after, and no one has exposed their own boasting, so the outside world is still serious. And when the live broadcast attracted stalls and internal personnel transfers began, Zhao Yuanyuan left his job.
Regarding the reason for Zhao Yuanyuan's departure, there are many opinions. But the reason I prefer to believe is the result of infighting. Because that stall is the period when Jiang Fan took over Tmall, one heaven and one courtier, this is the law of the workplace that will never change.
<h1 class="pgc-h-arrow-right" > marketing gimmick</h1>
On March 16, after Zhao Yuanyuan left his post, Advertorial began to pounce on the street. This is a soft article for the first 36 Kr.
Zhao Yuanyuan, senior expert of Alibaba's content e-commerce business department and head of Taobao live broadcast operation, will leave his job recently, and the next step is to start a MCN institution, and Alibaba will be one of the investors.
Before leaving his job, he began to make a good gimmick for his next career. Entrepreneurship to do MCN institutions, Ali will be one of the investors? This bull is also excessively bragging. Intranet notification dismissal and never hired, a certain sense is equivalent to the relationship completely broken, Ali this slap should be to wake you up, those who have been fooled by the media and self-media investment institutions and receivers now see this soft article, how to think?
Interlude a small episode. Ali employees marketing Ali, in fact, is very common, but excessive marketing, in the end, Ali counter-bite is very miserable, the case of the P8 female executive that year does not know whether everyone remembers it.
Of course, a person who is good at marketing will not miss any opportunity to hype. Some time ago, Weibo exploded Taobao live broadcast data fraud, and after the big trouble, Weibo was immediately deleted. Of course, such hype is bound to offend people. In the eyes of many melon-eating masses, with the title of "Taobao Live BroadcastIng Leader", deep bundling Ali is the key to Zhao Yuanyuan's pulling down this time.
<h1 class="pgc-h-arrow-right" > comments from netizens</h1>
In the eyes of many netizens, he is too high-profile and too good at packaging himself.
This person is very greasy, in fact, there is no ability, in Ogilvy in charge of social media management customers have not made any of the famous cases, will use Ogilvy brand every day to lift their own coffee position. To Ali first did Taobao heart choice did not make a sound, 18 years to run to the live broadcast, obviously just a plate leader every day to brag that he is the person in charge of live broadcasting, Taobao live broadcast began to do 16 years, how can it be that he did it alone. And after he was in charge, only two head anchors came out, the waist was all dead, and the heroes were also heroes, and his powder was enough to wash the floor.
Expulsion from violation is non-negotiable. How did he make people mistakenly think that he was the head of Taobao Live? There is also the man behind weiya Li Jiaqi who has single-handedly started Taobao live broadcasting... Please Taobao Live began to engage at the end of 2015, Zhao only joined the live broadcast in 2018, in fact, it is only the operation of UGC.
People who are good at self-marketing, I want to stay away. The more well-known marketers in the market, without exception, are all touting themselves. Do some theory, give a lesson, practice garbage. Li called the beast also a passerby.
<h1 class="pgc-h-arrow-right" > gossip a little more:</h1>
Eat melon to eat all of it, some time ago there were melon friends exposed that the person in charge of Taobao is a person with a family, and his wife is still in a different place. I just wanted to ask how I arranged for my girlfriend to join the MCN agency with a high salary during this period.
This high-profile article was also deleted yesterday.