Three months ago, Zhao Yuanyuan, the former head of operations of Alibaba's Taobao Live, left his post. On the outlet of live broadcasting, his choice surprised the outside world, and he did not expect another hidden plot. On June 29, Alibaba's intranet issued an announcement on integrity that Zhao Yang (Zhao Yuanyuan), a senior content operation expert in Taobao's content e-commerce division, had abused his position to seek improper benefits for partners, accept gifts and hospitality, and other violations.
Since January 2018, Zhao Yang has been the business leader of Taobao Live Ugc & Channel Operations. In September 2019, Zhao Yang attended the external business conference in the name of the person in charge of Taobao Live Broadcasting and collected a fee of 30,000 yuan when he was on a business trip. From 2018 to 2019, Zhao Yang accepted meals, accommodation and gifts provided by a number of live broadcasting institutions, with a cumulative amount of about 5800 yuan. At the same time, Zhao Yang provides part-time services for the main companies of a number of Taobao live content agencies.
The announcement shows that Zhao Yang's behavior violated the provisions of the Alibaba Employee Discipline System, and he was dismissed and punished with never hiring.
In response to the 21st Century Business Herald reporter's inquiry about the announcement, Alibaba officials did not reply.
Previously, Zhao Yuanyuan joined Alibaba in August 2017 to take charge of Taobao Live Operations, and before that, he worked in marketing for 15 years, where he was a senior creative director at Ogilvy.
A person familiar with the matter told the 21st Century Business Herald that the content of the intranet announcement is true, but Zhao Yuanyuan's functions and contributions during Alibaba's period are not as claimed by the outside world. "Alibaba's anti-corruption campaign is relatively strict, and it is more rigorous in organization and form than other large companies."
It is reported that Ali Integrity and Compliance Department was established in early 2012, the main function is corruption investigation, prevention and compliance management, the department is independent of each business line internal audit and internal control department, only report to the group CPO, the investigation authority is not capped, Ali "Integrity compliance Department" also has a public reporting platform, accepting reports involving employee violations of discipline.
An announcement by Alibaba may affect the project that Zhao Yuanyuan is starting a business. According to reports, Zhao Yuanyuan plans to create an episode mcn agency after leaving his job, and still focuses on the field of e-commerce live broadcasting. According to the data of industrial and commercial registration, the legal representative and major shareholder of Hangzhou Yuanqi Cultural Development Co., Ltd., which was registered and established in March this year, is Zhao Yang. The registered capital of Yuanqi Culture is 10 million yuan, and Zhao Yang holds 70% of the shares.
He has publicly stated that because he was the person in charge of the platform before, he could not come out and teach anyone, otherwise it would be unfair. A lot of interesting, useful ideas don't come to fruition. "I still wanted to come out and do something myself, so I came out and started a business." I want to put these ideas into practice. It can broaden the fundamentals of the entire live broadcast and make it truly a big outlet, rather than a flash in the pan. ”
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![Zhao Yuanyuan, beautiful picture[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)