| Knife
Header image | Meng Mian Zhao Yuanyuan Weibo
Halfway through 2020, Ali single-handedly supported half of the melon-eating masses.
From the p8 marriage in the beginning of the year, to the "prince" Jiang Fan cheating on the Internet celebrity Zhang Dayi, and then to the p8 recruitment of "personal assistants" to raise girls, Ali's melons are endless. Yesterday afternoon, another bulletin about Ali's anti-corruption campaign came out of the market.
But this time the melon is really a bit confusing.
According to the online circular, Zhao Yang was involved in "serving/providing services in the affiliated business partners, using his position to facilitate seeking improper benefits and accepting gifts and funds for his affiliates and partners".
However, careful calculations show that the two embezzlement funds in the circular add up to only 35,800 yuan. And the protagonist of the briefing, Zhao Yang (赵元元), is p9 in Ali's rank.
So the question is, what is the level of p9 in Ali's position? For 35800 yuan and bend, what is the salary of Ali p9?
01
Zhao Yang was suspected of being informed by Ali:
Arrange a girlfriend to enter the job with a high salary, involving corruption of 35,800 yuan...
On the afternoon of June 29, a circular about Ali's anti-corruption campaign spread in the market.
It is reported that Alibaba's intranet reported that Zhao Yang, the head of Taobao live broadcast operations, was punished for corruption. By the evening of the 29th, the suspected report content was circulated by screenshots, which also exposed more details.
The Ali intranet penalty decision about Zhao Yang (Zhao Yuanyuan) was circulated online
According to the screenshot content of the network transmission, the facts of the violation are:
"Zhao Yang serves/provides services in the affiliated business partners, using the convenience of his position to seek improper benefits for his affiliates and partners, and accepts gifts and hospitality."
Through the exposure of three detailed incidents under the facts of the violation, it can be seen that Zhao Yang was expelled by Ali, mainly committing "three crimes":
1. Abuse of power: Put live broadcasting agencies that do not meet the requirements into Taobao. 2, the exchange of benefits: arrange their girlfriend into the live broadcast agency to get a high salary. 3. Convenient position for lending business, eating and taking cards, and working part-time outside.
The final decision on the handling of Zhao Yang is:
"Zhao Yang was dismissed and punished with never hiring."
In this regard, Zhao Yang himself has responded on social platforms such as WeChat Circle of Friends and Weibo.
In the WeChat circle of friends, Zhao Yang posted, "If you want to add to the crime, there is no excuse." ”
Immediately after, Zhao Yang posted a "eating melon map" on Weibo:
According to @Phoenix Technology, Zhao Yuanyuan responded, "My people, what I have done, everyone in the circle knows." Alibaba declined to respond.
According to media reports, on the night after being exposed to leave, Zhao Yuanyuan had broadcast live on Douyin and clarified the relevant rumors of leaving the company in the live broadcast room, which was as follows:
1. At this stage, there is little difference in not going to work, there is no weekend, the living expenses are enough, and I want to do something for the industry. 2. There are still many opportunities in the live broadcast circle, but quite a few people can't see it, and the two years of live broadcasting have accumulated a lot of business ideas/business models, hoping to verify it. 3. Six years ago, Weibo WeChat was the live broadcast of 2020, and the live broadcast is the future of the Internet. 4. What to do is not live streaming with goods, mcn agencies, but a live content marketing agency. 5. Based on what everyone does, re-empower the live broadcast platform, not to grab money with everyone.
6. As a person who knows more about marketing in the e-commerce circle and understands e-commerce in the marketing circle, it is more suitable to do this. 7. It is possible to launch another Wei Ya or Li Jiaqi in the future. 8. New companies need excellent talents (Hubei nationals give priority, especially Wuhan, and the second priority is to recruit people: people whose companies have collapsed due to the epidemic), institutions with marketing needs, and brands that want to engage in new ways of playing. 9. During his two years in office, he and his colleagues worked together to push the live broadcast to the current appearance, hoping to jump into the game and try it. 10. For venture capital institutions, the current office space office city is undecided, but in active contact, the investment in the later stage will be very large, and the institutions that want to invest will be mentally prepared, but the return on investment will also be considerable.
02
Who is Zhao Yang?
After eating melons for such a long time, you may wish to take a closer look at the protagonist of the Ali report on the Internet - Zhao Yang.
Public information shows that Zhao Yang, that is, Zhao Yuanyuan, was born in 1979.
In 2003, Zhao Yuanyuan, a newcomer to the workplace, entered the advertising industry; in 2010, Zhao Yuanyuan came to work in LingzhiJingshi, later havas, which was appreciated by Michael Tan, general manager of Guangzhou Branch. In 2013, Ogilvy poached Michael Tan and jumped ship with Zhao Yuanyuan.
Zhao Yuanyuan worked at Ogilvy for four years, served as a senior creative director, and became one of the four major Internet celebrity advertisers of Ogilvy.
During the period, he also successfully seized the outlet of the public account, several articles have reached 100,000+ reads, and some sources say that each advertisement charges 40,000 or 50,000.
In 2017, Ali poached a corner, "Bole" Michael Tan advised him to "be an advertiser who understands both voice and sales", and Zhao Yuanyuan finally decided to leave Ogilvy and join Ali.
At the end of that year, Zhao Yuanyuan began to be responsible for Taobao Live, and served as a senior expert in Alibaba's content e-commerce business unit and the head of Taobao Live Broadcast operations.
But there is actually ambiguity as to whether Zhao Yuanyuan is the person in charge of Taobao live broadcast operations.
Zhao Yuanyuan's job title is formerly Taobao Live Ugc & Channel Senior Operations Specialist (P9).
The "expert" in Ali's rank belongs to the technical post, not the management post, which will be explained in detail in the Ali rank section later in the article.
Therefore, according to titanium media reports:
"Zhao Yuanyuan is not the person in charge of Taobao Live, he is only responsible for operation, Taobao Live Broadcast organization has not been adjusted, has always belonged to the content e-commerce sector, and the person in charge of Taobao Live Has always been Yu Feng, general manager of Taobao Content E-commerce Division (flower name: Xuande)."
In recent years, "live streaming with goods" has become a phenomenon-level e-commerce model.
According to public data, in the 30 days of May 2020, Taobao live broadcasts reached 169 million times and at least 103 million times in a single day, and Taobao live broadcasts up to 98,300 times and at least 54,600 times.
As a key figure during the accelerated development of Taobao Live, Zhao Yang is also one of the important behind-the-scenes promoters of Taobao Weiya, Li Jiaqi and other head anchors, so the media also jokingly called him "the man behind Weiya".
In March this year, when participating in the live broadcast theme forum hosted by "Burning Finance", Zhao Yang said that he had left Ali and frankly said:
"The news of the departure was actually leaked in advance. Originally, in April, I would officially announce my departure from Alibaba Entrepreneurship. At that time, the direction of business development, office address, core member recruitment, and what to do in the future, including what kind of financing is needed, will be more clear. Recently, because the news was released early, all plans were disrupted. ”
At that time, Zhao Yang also said that the direction after leaving the job was not yet clear, "the intention is to string together the red economy and e-commerce live broadcasting, based on 5G to do some live broadcast products and do live content marketing." ”
The media has also reported that Zhao Yang will leave his job to start a mcn institution, and Ali will be one of the investors.
According to the China Investment Network, Zhao Yang had left his job as early as late February.
At the beginning of March, someone on the pulse broke the news about the reason for Zhao Yang's departure. Breaking news that he did not complete the annual KPI: Taobao Live broadcast more than 200 billion gmiv in 2019, but it was originally set at 400 billion; some said that Zhao Yang left his job because of "corruption problems" and was "dismissed".
If it is true that he was dismissed because of the "corruption problem", why did Ali's briefing arrive late after three months? This is intriguing.
So what is Zhao Yang doing now without Ali?
According to tianyancha information, within three months after leaving his job, Zhao Yang successively founded three mcn institutions, namely: Hangzhou Yuanqi Cultural Development Co., Ltd., Shanghai Content E-commerce Research Center Co., Ltd., and Guangzhou Yuanqi Cultural Communication Co., Ltd.
Among them, Zhao Yang holds 70% of the equity of Hangzhou Yuanqi Culture and the subscription amount is 7 million yuan; at the same time, the holding company of Hangzhou Yuanqi also includes Shanghai Content E-commerce Research Center, Guangzhou Yuanqi Culture Communication and Dongyang Yuanqi Culture Development Co., Ltd.
It is reported that Yuanqi Culture takes content marketing as the core and aims at the growth of the three poles of product effectiveness and sales, builds a new model of omni-channel e-commerce live broadcast marketing, and seeks to incubate and break the circle of celebrities.
At present, Yuanqi Culture has signed some head anchors - Yu Momo (the most valuable Taobao God in 2019), Coke Daydayup (once set a single live broadcast sales record of 9 million yuan) and so on.
03
What is the level of p9 in Ali rank?
After understanding Zhao Yang, let's talk about Ali's rank division.
Ali's rank can be summed up simply as the p sequence and the m sequence. The p sequence takes the "technical" route, and the m sequence takes the "management" route.
There is a saying that "Ali p9 is the dream of all technical personnel", which shows that the threshold of Ali p9 is not low.
In The way Ali can rise to p9, under normal circumstances, they are senior experts, who have a certain influence in their industry and are gods in the eyes of ordinary employees.
At this level, p9 generally will not rush to the front line to do specific product design and system analysis work, they need to stand on a higher dimension, and are the decision makers of major business architecture and application architecture selection.
Therefore, if you want to become Ali p9, technical strength is only one aspect, and you must also have responsibility, performance, opportunities, and overall vision, and have strong requirements for people's comprehensive ability.
Zhao Yang's rank is p9, corresponding to a senior expert, and the salary is about 100w-120w.
But for grades including p9 and above, the salary is actually only pocket money, and the more generous benefit is the allotment, and the p9 allotment range is 6000-8000 shares.
Such a promising Ali p9 with an annual salary of one million yuan will self-destruct its future because of embezzlement of 35,800 yuan?
Ali's anti-corruption melon this time is too intriguing.
Resources:
"Zhao Yuanyuan, an operation expert before Taobao Live Broadcast, was exposed to corruption, and Ali did not respond| Titanium Express, Titanium Media;
"Dismissal, never hired!" "The man behind the Vias" planted? Arrange a girlfriend to enter the job with a high salary, and the Taobao live broadcast behind the scenes was fired", brokerage China;
"Meng Mian Zhao Yuanyuan: From Ogilvy to Ali, he changed from an "advertiser" to an "e-commerce man" | Muddy Waters Exclusive", Muddy Waters Self-media Jianghu;
"Ali grade system and salary are fully exposed, p10 or more are the world's big cattle!" , Half Buddha Immortal;