The Lee Kum Kee family warms the world with a brand; with a spirit, let people perceive the delicious taste of "oysters". With a history of 131 years, Lee Kum Kee built a century-old national brand with this spirit of ingenuity, grew and prospered with New China, and completed the leap from small oyster village to sauce kingdom.
Oysters, also known as oysters, are shellfish. Oyster meat is delicious, nutritious and rich in nucleic acids, which play an important role in DNA synthesis, thus delaying skin aging and reducing the formation of wrinkles. Oysters are also rich in trace elements and more than 20 kinds of amino acids, while containing zinc elements, which can be used to supplement various amino acids and trace elements to enhance human immunity. Therefore, oysters have the name of "seabed milk".
"Ten-year enterprises rely on products, century-old enterprises rely on brands, and millennium enterprises rely on culture." As a national enterprise with a history of 133 years, the reason why lee Kum Kee family business can become a "quality and quality" brand trusted by consumers is inseparable from the unique corporate culture that the company has always pursued, providing consumers with high-quality products with the code of "pragmatism and integrity", innovating with "always entrepreneurship", developing new products, and benefiting the society with the core values of "Si Li Ji Ren".
In the 1980s, Lee Kum Kee launched fortuna oyster sauce in Chinese mainland, the boiling of oyster sauce follows the ancestral cooking oyster process, supervised by a fresh oyster connoisseur with many years of experience, slowly cooking delicious oyster sauce, and then the oyster juice will be transferred to the fully automated production line, with Lee Kum Kee's century-old secret recipe, and the use of high-tech automatic mixing system to uniformly integrate raw materials in different states to make oyster sauce with smooth sauce and consistent taste. The high-cost persistence of picking, opening and boiling makes every drop of oyster sauce fresh and fragrant, and becomes a delicacy on the tip of the tongue of thousands of households.
In order to meet the needs of modern young people's simple cooking, the Lee Kum Kee family has grasped the new normal of consumption in a timely manner, launching convenient sauce packs and ready-to-eat products with different flavors around the world, so that consumers can easily cook delicious dishes at home. At the same time, Lee Kum Kee has also strengthened the research and development of healthy sauces, actively promoted the concept of healthy eating, and catered to the trend of consumption.
The Lee Kum Kee family continues to develop new oyster sauce products, and now has developed about 20 categories, which are sold to more than 100 countries and regions around the world, favored by consumers around the world, and the high-quality image is deeply rooted in the hearts of the people. Development and progress must be innovative, but it is equally important to persevere. The "obsession" with excellent quality is the persistence of this multinational sauce group with 131 years of production experience. The Lee Kum Kee family will continue to follow the upheaval era, ride the wind and waves, innovate the old, bring more delicious products to everyone, and contribute to the development of the condiment industry.