What is it that captures the hearts of star chefs and becomes the beloved of the neighborhood? At the scene of the "Community Neighbor Festival" Cooking Competition in Guangzhou, the new products "Thin Salt Head Road" and "Thin Salt Oyster Sauce" brought by Lee Kum Kee were appreciated by well-known catering chefs and food masters, and became the finishing touch of the on-site contestants' cooking; students from Lee Kum Kee Hope Chef Cantonese Cuisine Master Class demonstrated their exquisite knife skills on the spot, which made the audience feel the charm of Cantonese cuisine culture and traditional skills, and won the applause of a large number of guest neighbors.
Mak Bihuan, Secretary of the Party Working Committee of Beijing Street, Yuexiu District, Guangzhou (fourth from left), Ye Jingqiu, Head of The Culinary Department of Guangzhou Restaurant (fourth from right), Liu Yuedi, Head of the Cantonese Cuisine Chef Class of Lee Kum Kee Hope Chef (fifth from left), and Lai Kit Shan, Director of Corporate Affairs of Lee Kum Kee China (third from left), praised the culinary competition
5 star quality, delicious at home
On the afternoon of October 28th, the "Community Neighbor Festival" with the theme of "Neighborhood Show Cooking And Sharing Neighborhood Feelings" was in full swing. As long as it is about food activities, it can always attract a large wave of Guangzhou neighbors to watch. As a sauce brand that is familiar and loved by the old Cantonese, Lee Kum Kee has specially invited participants to provide a variety of sauces for this event, adding a lot of color to the delicious cuisine.
Food is in Guangzhou, and "food" is the top priority in the hearts of Guangzhou people. Starting from oyster sauce and then entering the soy sauce market, Lee Kum Kee, with a history of 133 years, has always retained the essence of the traditional soy sauce brewing process, and launched classic products such as steamed fish soy sauce and XO sauce, and the professional chef's secret recipe allows consumers to make a restaurant flavor at home, capturing the hearts of the majority of diners.
"My entry this time is sand ginger chicken, using Lee Kum Kee's thin salt head and chicken powder, to enhance the taste!" When Huang Yaojia, the "chef king" of this round of competitions, shared her cooking secrets, it was difficult to hide her love for Lee Kum Kee products. "Lee Kum Kee sauce has always been my first choice, especially the old village oyster sauce, too positive! It's a timeless classic, and now it's also a thin salt version of oyster sauce, delicious and healthy, it's worth a try! ”
Lee Kum Kee sauce is the secret of the contestants' culinary cooking
Dishes made with Lee Kum Kee sauce are full of color and flavor
A hundred years old Lee Kum Kee, there will always be delicious new cooking. In recent years, with the rise of healthy eating trends, Lee Kum Kee has launched the Thin Salt series. Not long ago, Lee Kum Kee won the "2021 Best Innovative Product in China's Convenience Food Industry" with its new thin salt oyster sauce, which was well received as soon as it was listed this year. "Lee Kum Kee's first thin salt oyster sauce achieves a 30% salt reduction, while relying on advanced salt reduction technology and slow cooking process to refine pure oyster juice, which maximizes the protection of oyster umami while reducing salt, and achieves true full oyster freshness." Lee Kum Kee's more than 200 products are committed to becoming a good cooking helper for everyone, so that you can make star flavors at home, eat happily, and eat healthier! Ms. Lai Kit Shan, Director of Corporate Affairs of Lee Kum Kee China, shared with the neighbors on the spot.
Students brighten their talents and help the development of Cantonese cuisine
In addition to the food, there is also a special performance on the spot, which is eye-opening.
"Wow! It's so pretty! Students from Lee Kum Kee Hope Chef Cantonese Cuisine Master Class, Shum Man Wai, Liu Wei, Lu Haisheng and Lu Yiqing demonstrated their superb carving skills "Hob Method", and immediately, a radish turned into a 1-2 meter long "fishing net" and presented in front of the guests in a graceful posture. The onlookers were amazed and praised their performances.
Lee Kum Kee hopes that the students of the Chef Cantonese Cuisine Master Class will demonstrate their superb skills on the spot
"I am from Guizhou, and I hope to bring Cantonese cuisine back to my hometown, integrate the taste of my hometown into Cantonese cuisine, and innovate Cantonese cuisine on the basis of inheriting Cantonese cuisine," said Lu Haisheng, a student who hopes to inject fresh blood into the field of Cantonese cuisine culture.
"Lee Kum Kee Hope Chef Cantonese Chef Class was established in 2020, and Lee Kum Kee responded to the Guangdong Provincial Party Committee's call to promote the 'Cantonese Chef Project' and through a series of funding actions, provide a good learning opportunity for children in these economically underdeveloped areas to help them realize themselves." Director Lai Jieshan said that as a century-old brand, Lee Kum Kee shoulders the responsibility of carrying forward the excellent Chinese food culture.
"I have the privilege of joining Lee Kum Kee Hope Chef Cantonese Cuisine Master Class. Lee Kum Kee fully funded it, allowing us to gain a skill from it. Offstage, Zhao Liwei and Wei Ruihe showed the carving skills to the guests while sharing. Under the guidance of the Group's mission of promoting China's excellent food culture, Lee Kum Kee joined hands with the Guangzhou Tourism Business Vocational School, which has the reputation of "Cantonese Chef Whampoa Military Academy", to open the Lee Kum Kee Hope Chef Cantonese Cuisine Master Class to cultivate tomorrow's stars for the development of Cantonese cuisine. Class teacher Liu Yuedi said: "After more than a year of professional study, the students have made rapid progress, and hope to continue to carry forward the Cantonese cuisine culture in the future and make efforts for the 'intangible cultural heritage on the tip of the tongue'. ”
After more than a year of hard study, I hope that the chef has been able to master the exquisite carvings
In fact, Lee Kum Kee's Chef of Hope Project has been carried out for ten years, recruiting aspiring young people to fully fund their admission to the Chinese cuisine major of the National Key Vocational High School under the public welfare model of "Fuzhi + Fuzhi", so that they can master a skill, enjoy quality education, make them grow better, and contribute to the development of the Chinese food industry. In the past ten years, the Hope Chef Project has invested more than 10 million yuan and funded more than 1,000 aspiring young people in 21 provinces and cities across the country to learn to cook.
Director Lai Kit Shan introduced Lee Kum Kee's Hope Chef Project to Secretary Mak Bi Huan (first from left).
Neighbors became "fans" and praised Chef Hope