Know and use The new light Wu Huoshi's networking
Taipei's Dihua Street, where bits and pieces of the past once flowed with the blood of "old Taipei"; it not only retains different historical buildings, but also a variety of flavor snacks, which has become a popular spot in Taipei tourism; at the same time, it is also the birthplace of many Taiwanese entrepreneurs.
A wave of "From Cai Chongxin to reunification with fresh oranges, do you know that there is a Tainan Gang in Taiwan" introduced in the article Hou Yuli and Wu Xiuqi, as well as the founder of "reunification", Hd Wish, all originated from Dihua Street. In the early years, textile and cloth was one of the pillar industries of Dihua Street, and local people had a slang saying, "As long as Dihua Street has sold cloth, there is nothing that cannot be done!" ”
Dihua Street, known as the "first street" of Taiwan's wealth and fortune, in addition to Hou Yuli and others, there are also the late SEF Chairman Koo Zhenfu's father Gu Xianrong, "Dongdishi" Chen Youhao, former Taipei 101 Chairman Chen Minxun, Yimei Food Gao Tengjiao and other business giants, also rose from here.
Wu Huoshi, the founder of Taiwan's Shin Kong Group, who said what he was going to talk about in this article, is also a famous Taiwanese entrepreneur who rolled out of Dihua Street.
Wu Huoshi, born in 1919 in Dongshi Village, Hsinchu, his father was a small shopkeeper, with three boys and three girls under his knees, and his family life was not rich. After attending Hsinchu First Public School, Wu Huoshi dropped out of school due to his family's poverty, and thanks to the help of his teachers, he barely completed his studies. At the age of 17, when his father fell ill, Wu Huoshi could only suspend his studies, and under the introduction of his eldest brother Wu Jinlong, he came to Taipei as an apprentice in a Japanese-owned Hirano store.
Hirano Shop is a large-scale cloth import wholesaler in Dihua Street, and it is The experience of being an apprentice in Dihua Street that has made Wu Huoshi's later business path.
Founded by Wu Huoshi, Hong Wanchuan and Lin Dengshan, Sunbeam Group is a large enterprise group in Taiwan. "Shin Kong" comes from the "Shin Kong Trading House" founded by Wu Huoshi in 1945, which was named "Shin Kong", one is not to forget his hometown Hsinchu, so it begins with "New"; the other is to thank the book, the word "light", is to remember the premise of entrepreneurship with his benefactor - japanese Ogawa Mitsudō, that is, the owner of the Hirano store on Dihua Street.
Wu Huoshi went to Ogawa Kwangding's trading house as an apprentice, in the Era of Japanese Occupation in Taiwan, he was an apprentice during the day and studied at the Inagawa Supplementary School at night, because of his hard work, he was able to get to know people, and he was appreciated by the Japanese boss, so that he was also the manager of the newly opened branch Ogawa Trading House. The year he was promoted to the manager of the cloth bank, Wu Huoshi was only 20 years old.
In the later period of the War of Resistance Against Japanese Aggression, the Japanese tightened their control over the economy, and the cloth industry was even more miserable. (In the century-old Sauce Gate Marujo article, Ichibo said that he also introduced the living environment of Taiwanese enterprises at the end of World War II, under the control of the Japanese government, the Maruzhuang Soy Sauce Factory was forced to stop production and was unified into the "state-owned") Because Wu Huoshi was good at management and good at flexibility, Ogawa Shang walked in front of the industry.
Chance is an opportunity given by God, but many people miss it in vain and will not make good use of it. Popularity is the source of wealth! Looking at Wu Huoshi's life, there is a successful philosophy that is to make good friends. "Human feet bring fat water." This is a sentence that Wu Huoshi often said before he died, which is enough to explain the way this Taiwan business veteran cherishes his fate. To associate his corporate name with Mitsune Ogawa is not only to remember ben, but also to be strongly aware of the importance of popularity to career success.
Even for a "one-sided" business friend, years later, Wu Huoshi can still call out his name. Within the enterprise, Wu Huoshi pays special attention to the popularity of employees, never takes the initiative to dismiss employees, and issues year-end bonuses at the end of each year, he is not like other companies, let the finance directly send money down, and then sign a name.
Xinguang is a large enterprise, the number of employees is large, at the end of each year, Wu Huoshi insists on handing over each year-end bonus to the employees, even if it takes a whole week, Wu Huoshi always thinks it is worth it, this is a "popularity"!
Wu Jialu, a "old minister" of Xinguang who has followed Wu Huoshi for more than 30 years, once went to the United States for surgery due to illness. On the day of the operation, every few hours, Wu Huoshi would make a cross-ocean phone call to inquire about the progress of the disease. This kind of warmth and care can also be felt by other subordinates of the company. The wedding and funeral of Shin Kong employees, Wu Huoshi believes that this is a major event in life, will attend the meeting, if there is an emergency can not be present, but also to prepare gifts and ask someone to greet on behalf of.
An important prerequisite for forging good relationships is trust. Chen Wenxi, a well-known media person in Taiwan, used to be the host of Phoenix Satellite TV's "Decoding Chen Wenxi". Chen Wenxi's mother, He Xinxin, is a Taiwanese stock market celebrity who is well-known in Taipei's financial circles.
Everyone knows that the financial circle is full of deceit, but in the eyes of Wu Huoshi, he believes that He Xinxin is an honest and not greedy person, and he is assured to hand over a large amount of money to her for safekeeping, and as for what shares to buy, there is no interference.
He Xinxin and his daughter Chen Wenqian
Popularity is very good, the opportunity is naturally more than others, what difficulties you encounter, others are also helping. Knowing the edge and being good at using the edge is the lock of Wu Huoshi's success.
Today, many people hang the word "human connection" on their lips every day, and they also know that human connections are important, but how to turn human connections into money veins, they are ignorant to understand, from Wu Huoshi, we read two words: knowledge and use.
Maintaining the status quo is lagging behind Shin Kong Wu Huoshi marketing "three moves"
To maintain the status quo is to be left behind, and to be optimistic is to be hopeful.
——The famous words of Wu Huoshi, founder of Shin Kong Group
If you go to the Sunbeam Wu Huoshi Memorial Hospital in Taipei's Shilin District, or the bank or insurance company under Sunbeam Financial Holdings, you will find that the wall is engraved with Wu Huoshi's "Sixteen Character Proverbs" - "Maintaining the status quo is outdated, as long as there is hope." ”
Maintaining the status quo is outdated, can be a life creed, can also be a kind of entrepreneurial spirit, in the pursuit of survival, development, there must be creative planning, with the progress of the times and development.
A wave said that the previous "What should the successor be too young?" Look at Taiwan's most beautiful banker "airborne" article, once mentioned that Li Jizhu, the former chairman of the Taiwan Monetary Regulatory Commission and known as the "desperate three women" in Taiwan's financial circles, "parachuted" Shin Kong Gold, becoming the first female general manager of Shin Kong Group in more than 70 years. The introduction of professional managers is actually the "keeping pace with the times" of the Wu Huoshi family.
In Taiwan, Shin Kong is a well-known enterprise, and its subsidiaries are closely related to people's lives, especially in the island's insurance industry, Shin Kong Life, and Cathay Cai's Cathay Life, which are equally divided into north and south.
From Dihua Street, Wu Huoshi did the textile industry, started with a small cloth selling workshop, and slowly developed into The Sunbeam Group. The expansion from the textile industry to the financial and insurance circles did not begin until the 1960s.
In 1960, Taiwan opened up the lucrative insurance industry to the private sector, and all kinds of business elders came out to compete, believing that "maintaining the status quo is to be outdated" Wu Huoshi can be willing to be a man, but in order to obtain a license, in addition to economic strength, there must also be political relations.
When setting up the product insurance company, Wu Huoshi was supported by Xie Dongmin, the then "vice president of the provincial council", and in 1963, the Sunbeam Products Insurance Company was established, and in the same year, Wu Huoshi obtained the business license of Shin Kong Life Insurance Company with the support of Xie Dongmin. (A wave of notes: the initial name was "Far East Product Insurance" and "Far East Life Insurance", and soon changed its name to "Shin Kong")
By the way, Xie Dongmin, who called himself a survival, was revered as "Xie Qiugong" in his later years, and was a very famous political figure in Taiwanese nationality before Lee Teng-hui. In his early years, during his tenure as president of Taiwan Provincial Normal College, there was a student movement; later, he successively served as "chairman of the provincial government" and "vice president" of Taiwan, which was the first person in Taiwan's own province to hold this important position.
Sunbeam Property & Casualty and Life Insurance were initially chaired by Xie Dongmin and later succeeded by Wu Huoshi. Befriended the political figure Xie Dongmin, Wu Huoshi obtained a solid political and business relationship, two insurance companies, and later became the pillar of the Wu family's career, Wu Huoshi's new light, and thus with the Formosa Plastics Wang family, the Far East Xu family, Cathay Pacific and Fubang Cai family, Hexin and CITIC Gu family, etc., became a new family in Taiwan, known as Taiwan's "new five major families". (A wave of notes: In the history of Taiwan, there are the old "five major families", namely: the Keelung Yan family, the Banqiao Lin family, the Wufeng Lin family, the Lukang Koo family, and the Kaohsiung Chen family; among them, when the Lukang Koo family was passed down from the Gu Xianrong generation to the second generation of Gu Zhenfu, the first chairman of the SEF, they successfully changed their roles and entered the financial field, so they were included in the new and old "five major families")
Shin Kong Wu HuoShi Memorial Hospital
Although I got an insurance license, my business is still 0 steps away. At that time, the People of Taiwan were first concerned about their "stomachs," had no sense of insurance at all, and had a kind of resistance mentality. Life insurance, people can only receive money after death, I buy you insurance, not to curse me to die early!
According to government regulations, if the life insurance company did not carry out business for a certain period of time, it would have to revoke its license, and Wu Huoshi felt that he was "impatient", became both a boss and a salesman, rode a motorcycle to "walk on his stomach", ran from village to town in southeastern Taiwan, and did a lot of arduous propaganda and persuasion work. Although Shin Kong Life opened later than Cathay Pacific, "as long as it is optimistic, there is hope", Wu Huoshi gradually opened up a piece of the sky in southern Taiwan, and formed a "one north and one south" situation with Cathay Pacific, becoming the top two insurance companies in Taiwan.
At first, Wu Huoshi didn't know anything about the insurance industry, and wanted to find an insider to consult, but people refused to talk about ideas. Wu Huoshi thought in his heart, this will definitely not work, so he took out some money, let the salesman at the bottom act as a customer, and went to the side of the peer to do insurance. In this way, how other insurance companies recruit customers, how the insurance policy is handled in this way, what business procedures are there, is not it clear!
"Stealing art" from the same industry is only the "first move" of Wu Huoshi's marketing. At the beginning, Wu Huoshi thought that he would learn something from his peers, he "entered the door", the old traditional business model is not "small profits and high sales", he played the slogan of "the biggest guarantee, the smallest premium", but after a period of time, Wu Huoshi found that the business of Sunbeam Insurance is still sparse, not as "fire" as imagined.
Wu Huoshi, who came out of Dihua Street, felt that there was a problem in the marketing strategy. Thinking left and right, repeatedly deliberating, he came up with a different publicity strategy, which is the "second move" of Wu Huoshi's marketing.
In Taiwan in the 1960s, the most likely place for people to gather was the cinema, and if you put some advertising in it, the effect must be good, so Wu Huoshi began to make a breakthrough from the cinema.
In the past, in the middle of the movie, if you want to find someone, you can't take the megaphone and shout: "So-and-so, someone is looking for you!" "You shout, how else do people watch movies?" Therefore, if you want to "find a notice", just type a "slide word" on the screen, and the person being found will understand it when he sees it, and quietly get up and go out without affecting others.
Wu Huoshi "cleverly moved", why don't I advertise in this way. Therefore, he immediately explained to the company's employees, everyone went to the major cinemas to watch movies, but there was a requirement: everyone spent 5 cents when the movie was off, so that the cinema could type a line on the big screen - "Someone outside Manager Wu of Shin Kong Life Insurance Company is looking for someone."
If you think about it, at that time, there was no Internet as it is now, and there were not many families with television sets, watching movies, which was the most common entertainment activity for people. In Taiwan, how many people should watch movies every day? In a short period of time, the new company name of "Shin Kong Life Insurance Company" was engraved in the minds of many Taiwanese. Spend the least amount of money, do the most effective advertising, this trick, have you learned?
Next, Wu Huoshi hit the iron while it was hot and played the "third move". He held a "Prize Q&A" event in the newspaper under the title of "Hate Life Insurance". After many people saw it, they wanted to win the award, so they sent answers to Sunbeam.
As a result, Shin Kong Life soon learned the detailed addresses of many customers, and Wu Huoshi sent sales staff to visit in the name of collecting prizes. You say, isn't it much easier for him to knock on the door of the door to find customers in the past insurance companies?
Wu Huoshi made a clever move, and Shin Kong Life Insurance Company not only quickly gained a foothold, but also quickly became a golden signboard of Taiwan's insurance industry, and there was no one who did not know it.