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With the rapid development of China's economy, "Made in China" is transforming into a "Chinese brand". In this process, some distinctive "original brand" brands are emerging in their respective fields by virtue of their own advantages and becoming the "golden signboard" of the industry.
The key to the success of these "original" brands is that they have the following three characteristics:
Based on resource advantages. Most of these brands are based on local characteristic resources, keeping integrity and innovation, and forming unique advantages. For example, Lichuan Black Tea relies on high-quality black tea resources in Hubei, and China Aviation Fuel uses renewable resources such as waste straw and sugarcane bagasse to produce sustainable aviation fuel.
Henan lab-grown diamonds use the advantages of local power to artificially grow diamonds. These brands draw nourishment from abundant local resources, forming a competitiveness that is difficult to replicate.
Focus on technological innovation. These "original brand" brands focus on technology research and development and application, forming technical barriers. For example, China's aviation fuel development can reduce carbon emissions by 85% Sustainable Aviation Fuel.
Power Diamonds uses advanced technology to create man-made diamonds of exceptional quality at one-tenth the price of natural diamonds. Technological innovation not only improves product quality, but also reduces costs and enhances brand competitiveness.
Determined to reform and innovate. These brands dare to reform and innovate, change their business philosophy, and actively embrace new business formats and young consumer groups. For example, Icheon black tea cooperates with Internet celebrity tea brands,
China's machine tool companies continue to make new breakthroughs in frontier fields such as national defense science and technology. The energetic spirit of reform and innovation has kept these brands alive.
Under the new situation, these "original brand" brands need to pay attention to the following points if they want to continue to polish the "golden signboard":
Continue to strengthen the areas of strength. These brands should unremittingly consolidate and enhance their respective resources and technological advantages, continuously expand their main business, become stronger, bigger, better and better in their main products, and establish category leadership.
Accelerate branding. It is necessary to increase brand communication, tell their respective brand stories, spread positive energy, and enhance brand influence and reputation. At the same time, it is necessary to pay attention to the brand experience, so that consumers have the opportunity to experience the charm of the brand in person.
Expand new markets and new business formats. It is necessary to actively expand the domestic and international markets, develop new sales channels, expand brand extension business, and meet diversified consumer needs. It is also necessary to actively embrace digital transformation.
Strengthen sustainable development. It is necessary to actively assume social responsibility, practice the concept of green and low-carbon, promote circular economy, and realize the organic unity of brand value and social value.
The rise of the "original brand" brand reflects the vitality of China's economic transformation and upgrading. Let's wait and see, these brands will surprise us with more in the future. I believe that in the new era and with the joint efforts of 1.4 billion Chinese, the "Chinese brand" will surely bloom with more brilliant brilliance!
The whole network has been opened to protect rights, and plagiarism is not allowed, and offenders will be prosecuted. Thank you for your understanding and cooperation!