The catering market is complex and changeable, how can catering people grasp the fundamentals of the industry?
This article was originally published by Red Meal Network (ID: hongcan18), author: Jian Yuhao; Editor: Jing Xue.
Since the beginning of this year, the catering industry has continued to stage a new "cold" phenomenon: the price war in the industry has become more and more intense, the phenomenon of involution has become more and more serious, a large number of catering whites have died and left the scene, and even a few well-known catering brands have come to an abrupt end.
As a result, many people believe that the catering industry has entered the "most difficult era".
Is the restaurant industry really that hard?
01.
The recovery is complex and volatile
The catering industry is ushering in new development opportunities
In fact, the overall development of catering is still improving. According to China's economic data released by the National Bureau of Statistics for the first quarter, the revenue of the catering industry in the first quarter reached 1,213.6 billion yuan, an increase of 13.9%.
Just if you want to get closer to the truth of the industry, you may have to listen and watch more, and adjust your business strategy in a timely manner based on the current trend of the market, which will help catering people win the second half.
Looking back on the past five months, we can see that many new changes have taken place in the catering industry, and some areas have become the focus of the industry. For example, the development of the catering industry is also affecting the development of the catering industry.
From the perspective of the development of prefabricated dishes, the upstream and downstream collaboration trend of the catering industry has become increasingly obvious, no longer limited to simple supply chain transactions, but covering multiple links such as product research and development, quality control, logistics and distribution. This in-depth bundled cooperation model helps to stabilize the supply of ingredients, improve the operational efficiency of catering enterprises, and also promote the development of the prefabricated food industry and its popularity in the catering end.
In addition, in March this year, the State Administration for Market Regulation and other six departments issued the "Notice on Strengthening the Food Safety Supervision of Prefabricated Dishes and Promoting the High-quality Development of the Industry", which clarified the definition and scope of prefabricated dishes for the first time, solved the dilemmas such as unclear definitions and out-of-context quotes faced by prefabricated dishes, and helped the healthy and sustainable development of the prefabricated food industry.
As a product that can solve many problems such as "people, efficiency, and cost" in catering operations, prefabricated dishes are expected to continue to expand and grow in the future.
Changes in the catering market are affecting every catering brand and even every catering person. How to grasp the fundamentals of the industry and apply the smelling industry trends and trends to the development of the catering industry has become the most important topic for every catering person.
02.
The first exhibition of catering ingredients in South China is coming
Help the restaurant people win the second half
Red Food Network noticed that the CRE Guangzhou Food Expo, known as the "First Exhibition of Catering Ingredients in South China", is about to open, and from May 16th to 18th, it will be grandly opened in Area B of the Guangzhou Canton Fair Complex. This industry exhibition will build a grand exchange and sharing platform for catering operators, provide rich exhibits and upstream and downstream resources of the industrial chain, and help catering people gain insight into market trends and adjust business strategies in a timely manner.
What are the highlights of this exhibition, and why is it worth the attention of catering people? I can't help but give you a spoiler or two in advance.
1. Professionally hold exhibitions and open up the resources of the whole industry chain of the hotel and catering industry
It is understood that the organizer of the exhibition, CRE Guangzhou Food Expo (hereinafter referred to as "Food Expo"), was founded in 2011, jointly sponsored by the Guangdong Catering Service Industry Association and the Guangdong Group Meal Distribution Industry Association. Having been deeply involved in the catering industry for many years, the Food Expo has grown into one of the largest, most influential and highest-quality expos in the domestic catering industry.
On the basis of the successful holding of 14 sessions, this year's CRE 2024 The 15th Guangzhou Hotel and Catering Industry Expo and Greater Bay Area Prefabricated Food Industry Exhibition will cover the resources of the entire catering industry chain. The latest achievements of new products, new technologies and new services, as well as the development status and future trend of the catering industry, will all be presented at this Food Expo.
2. Linkage prefabricated food industry exhibition to take the pulse of the latest trend of the industry
As mentioned earlier, in the first half of this year, adding prefabricated dishes has become an industry outlet. This year's Food Expo is also based on the needs of front-line catering people in the market, and has specially opened a "Catering Prefabricated Dish Industry Exhibition Area".
The "Catering Prefabricated Cuisine Industry Exhibition Area" will exhibit prefabricated dishes, prefabricated ingredients, prefabricated food equipment, convenient staple foods, compound condiments, quick-frozen foods, self-heating foods, ready-to-eat foods, packaging equipment and cold chain logistics, etc., through the presentation of the whole chain of prefabricated food products, so that catering people can fully and intuitively understand the latest developments of the whole chain of the prefabricated food industry.
3. 2000+ well-known enterprises participated in the exhibition to achieve seamless connection between supply and demand
This year's Food Expo radiated the entire catering industry chain and created nine subdivided theme exhibition areas in an all-round way. Including frozen meat products, meat prefabricated dishes exhibition area; seafood and aquatic products, aquatic products prefabricated vegetable exhibition area; hot pot ingredients and supplies equipment exhibition area; compound seasonings and meal materials exhibition area; Grain, oil, pastry, dry goods exhibition area; intelligent cooking equipment and kitchen supplies exhibition area; takeaway food and packaging equipment exhibition area; group catering and central kitchen industry exhibition area; Smart Catering/Space Design Zone. Help catering people complete one-stop product selection and procurement.
Exhibitors include 2,000+ well-known enterprises, including well-known catering companies such as Xiaolongkan and Baheli, as well as well-known supply chain enterprises such as Deying Food, Sheng'en, He's Aquatic Products, and Yongji Aquatic Products. Participants can not only learn about the latest product trends and diversified needs, but also get new ideas and industry solutions for product research and development.
It is understood that at present, 50 catering associations and large enterprises such as Jingdong have signed up, and groups will come to select products. Supply and demand are hot, and it is expected that the scale of this food expo will reach a new high.
4. Share dry goods, and talk about the future of the industry
During this year's Food Expo, a number of professional forums will be held, such as the 7th China (Guangzhou) Hot Pot Industry Conference, the first China (Guangzhou) Flour Industry Conference, and the China (Guangzhou) Catering Supply Chain Conference. At that time, scholars, experts, and chain restaurant brand leaders will be invited to share business experience, promote industry information exchange, and discuss the future trend of the industry.
Taking the first China (Guangzhou) Noodle Industry Conference as an example, according to the organizers, the first half of the conference will specially invite six founders of phenomenal brands such as Meng Ziyuan, Hefu Lao Noodles, Mr. Pho and Yuwei Chongqing Small Noodles to gain an in-depth understanding of the latest trends and dynamics of the noodle market and provide decision-making basis for enterprises to formulate strategies.
In the second half of the conference, Qian Xiaoqin, founder of Noodle Monster, Kong Bailing, head of Cai Lan's Vietnamese noodle brand, Chi Huantao, founder of Yunweiguan, Su Chao, founder of Lao Chu Hao Noodles, Wang Baomin, co-founder of Wanli Kee, and Zhang Fuhe, deputy general manager of Zhuodian, will be specially invited to carry out in-depth dialogues in the form of a round table with the theme of "How to Break the Volume in the Stock Era", in order to bring the methods of breaking the volume and the growth direction for reference for the majority of noodle brands and practitioners.
The conference will also hold a special ceremony for the three awards of "the most valuable noodle brand with investment value", "the most exemplary value award for business model innovation" and "the most exemplary value award for franchise custody system". It provides a platform for the display and docking of the noodle supply chain and the display of corporate brand products, and establishes a wide range of business networks for exhibitors from all walks of life to find partners and potential customers.
5. A number of cooking competitions have been held to gain insight into cooking trends
In addition to visiting the exhibition, selecting products, and learning from the forum, the industry competition is also one of the high-profile links in the CRE Guangzhou Food Expo every year. This year's Food Expo will also continue to carry on the characteristics of the past, continue to organize chefs to compete in the same field, and create an excellent exchange platform for displaying style, learning cooking skills, communicating and interacting, and developing dishes.
At that time, 7 industry professional events will be held at the exhibition site. For example, the 12th Chinese Cantonese Chef's Festival and 2023 Innovative Cantonese Cuisine Cooking Competition to inherit the tradition of Cantonese cuisine and promote the food culture of Chinese Cantonese cuisine; The 5th China Hot Pot Production Competition to promote exchanges in the hot pot industry and promote the innovation and development of hot pot; The 4th Guangdong Roast Elite Boutique Competition to promote the sustainable development of Guangdong's roast industry......
In addition, the Unilever Food Planning Cup 2024 9th National Modern and Innovative Cooking Competition will also be held at the same time. The competition is a top-level professional competition certified by the Molecular Culinary Arts Professional Committee of the Guangdong Catering Service Industry Association, and professional chefs from all over Asia will participate in this competition, allowing the society and catering circles to intuitively understand molecular cooking and promote modern cuisine.
The palace-level duel between chef elites and culinary experts, the collision of cooking techniques, and the professional interpretation of ingredients will undoubtedly bring more inspiration to the development of dishes.
There are only 2 days left before the official launch of the exhibition, so it's better to take action, come and pay attention to this industry event!
Exhibition time
Visiting time: May 16, 2024 9:00-17:00 (Thursday)May 17, 2024 9:00-17:00 (Friday)
Public Visiting Hours
May 18, 2024 9:00-14:00 (Saturday)
Venue:
Guangzhou • Canton Fair Complex Area B (5 halls are fully open)
(No. 382, Yuejiang Middle Road, Haizhu District, Guangzhou)
The pictures in this article are provided by CRE Guangzhou Food Expo, and Red Meal Network is authorized to use.