Innovators who have the courage to explore always maintain an enterprising attitude on the way forward.
Recently, Shenzhen Bus Group (hereinafter referred to as "Shenzhen Bus Group") has launched innovative services with ingenuity, turning BYD pure electric buses into "self-service beverage stores" and "mobile breakfast shops", etc., and has developed a series of customized services, which are really eye-catching.
This innovative model takes into account the quality and "convenience" of travel, allowing passengers to enjoy a more diverse and convenient travel experience, injecting a sense of warmth into urban life, and greatly refreshing the "happiness index" of citizens' travel.
There is no doubt that Shenzhen Bus Group has joined hands with BYD's innovative practice to build a practical new model, inject new vitality into the field of public transport services, further realize the upgrading of active service, front-line service and precise service, help explore "new quality productivity", promote high-quality bus service to a new level, and set a model for the innovation and development of the national public transport industry.
Accurately meet the travel needs of the people and win "super popularity"
For many office workers, weekday mornings are often hectic and stressful, with tight commutes, no time to buy breakfast, and hunger when they arrive at the office. This "breakfast annoyance" is a major pain point in the daily life of most office workers. The emergence of the breakfast delivery service has accurately hit this demand pain point and provided a new solution for the public.
Through this innovative service, Shenzhen Bus Group combines traditional public transportation with modern lifestyles, which not only demonstrates its keen insight into the market, but also further deepens the emotional connection with citizens.
Passengers can book breakfast one day in advance through the "Merit Travel" WeChat mini-program, and the next day they can pick up the meal in the car with the meal code. What's even more rare is that the food on the car is made on the same day, delivered on the same day, never overnight, and is purely handmade, with good materials, zero additives, and the variety of packages is also very rich, not the same for a week, and the promotion price is only 8 yuan / copy. At present, the service is being piloted on the first batch of bus lines such as F34B, F35B, F55, F249, F249C, F325 and F484.
Not only that, when passengers took the M191 bus in Shenzhen, they were also pleasantly surprised to find that the bus was equipped with a freezer, and they could easily buy drinks by simply scanning the code. The price is unbelievably affordable, Wahaha pure water is only 2 yuan, Master Kong black tea and Sprite are both 3 yuan, and Red Bull is only 6 yuan. It is reported that the Shenzhen M191 bus line is 60 kilometers long and takes two hours, which is a "long-distance bus" that crosses the east and west of Shenzhen.
Regarding the new services such as "bus breakfast" and self-service beverage sales, passengers have said: "Breakfast, water and drinks on the bus are not expensive, and they are so happy!" "Shenzhen really understands young people too well!" "If this service is available on buses throughout Shenzhen, it would be perfect!" "This also shows that Shenzhen is really a very innovative and dynamic city!"
Fireworks and spirit reflect each other, and innovative models such as "catering service" of public transportation have created a win-win situation. At the citizen level, this service solves the "breakfast troubles" and the need to relieve the heat, so that they can enjoy a convenient and comfortable dining experience in the hurried morning, and can also experience the "heart-to-heart coolness" in the hot weather; At the level of public transport enterprises, this is not only a successful innovation attempt, but also opens up new business areas, increases stable income sources, and adds new momentum to sustainable and high-quality development.
Strong escort of high-quality buses, innovative operation has "confidence"
With the change of the times, personalized needs prevail, and the fashion of "customized" life has gradually risen. Shenzhen Bus Group follows this trend and innovates bravely. With its deep accumulation in the field of technological innovation, BYD has provided solid support for bus companies to dare to challenge tradition and explore new models.
Over the years, BYD has consistently adhered to the principle that technology is king, and no matter how the market changes, it has firmly moved forward along the road of electrification, striving to be a promoter of the "double carbon" goal, continuously increasing investment in technology research and development, improving product quality, and "reshaping" users' inherent cognition of urban public transportation and other fields from the inside to the outside, so as to achieve an overall improvement in user experience.
In the process of helping Shenzhen Bus Group to create service models such as "bus catering", BYD's pure electric buses also show the "comprehensive strength" of the hard core. This mode requires the vehicle to be equipped with electrical facilities such as refrigerators, so the vehicle must have excellent range and stability to ensure a safe, comfortable and convenient travel experience for passengers in busy mornings and hot weather.
Whether it is Shenzhen Bus Group or BYD, both are innovative benchmarks in the road transport industry. Their long-term cooperation will continue to lead the trend of innovation in the industry.
In the future, Shenzhen Bus Group will continue to adhere to the service concept of innovation, pragmatism and care, and is committed to bringing more excellent and considerate services to the public. BYD will also continue to strengthen the core competitiveness of bus products, flexibly respond to the new situation, actively seize new opportunities, and constantly open a new realm of high-quality development of the industry.