In 2024, the situation of catering will be changing, and we catering people will face unprecedented challenges. However, just like the heroes and heroes in the rivers and lakes, under the predicament, we should show the brotherhood of blood and work together to keep warm.
"Cooking wine and talking about heroes, talking about catering around the fireplace" is not only a party, but also a grand gathering of strength. It is also the good intentions and ardent expectations of Chairman Liu Zheng of the World Federation of Chinese Cuisine Industry - Community Catering Industry Branch!
01 Fireside Night Talk
On May 15th, the exchange meeting of "Cooking Wine on Heroes, Fireside Talk Catering" organized by the Community Catering Industry Branch of the World Federation of Chinese Cuisine Industry was held in Beijing. More than 100 guests attended the meeting, including Xing Ying, President of the World Federation of Chinese Cuisine Industry, Liu Zheng, Chairman of the Community Catering Industry Branch and Community Catering Industry Branch of the World Federation of Chinese Cuisine, Dong Keping, Food Consultant of "A Bite of China", and industry experts, catering and supply chain entrepreneurs. The exchange meeting was presided over by Cao Panpan, Secretary General of the Community Catering Industry Branch of the World Federation of Chinese Cuisine Industry.
Xing Ying, President of the World Federation of Chinese Cuisine Industry, delivered a speech
Liu Zheng, Chairman of the Social Catering Industry Branch of the World Federation of Chinese Cuisine Industry, delivered a speech
Dong Keping, Chairman of the Entrepreneur Branch of the World Federation of Chinese Cuisine Industry, delivered a speech
Cao Panpan, Deputy Secretary-General of the Community Catering Industry Branch of the World Federation of Chinese Cuisine Industry and founder of Anko Management Consulting Co., Ltd., presided over the meeting
More than 100 companies from Northeast China, Inner Mongolia, Xinjiang, Sichuan, Hunan, Hubei, Zhejiang, Shanghai, Beijing, and Hong Kong gathered at the scene.
On May 16, a total of four theme sharing sessions were designed, focusing on hot topics in the community catering industry, and providing useful ideas and methods for countermeasures at different stages of development such as start-up, large-scale development, and brand building of catering enterprises.
In the topic discussion session, the guests discussed topics such as model building, organizational power building, supply chain integration, social responsibility, and brand building in the community catering industry in the four fields of fast food, formal meal, hot pot and supply chain.
02 Heroes talk about it
On May 16th, the guests spoke freely, talked about the truth, said the truth, and jointly looked for a strategy to break through the predicament. I sincerely wish and sincerely hope that through this gathering, we can inspire more innovation and vitality, and inject new impetus into the future development of the catering industry.
The first is the entrepreneurial bandit, Huang Taiji, and He Chang, the founder of Laimi, in the heroic discussion session. It means that the experience that has not been beaten by reality is not called cognition, and the theories that have not been tested by practical work are in vain, and Chinese entrepreneurs should have their own local entrepreneurial theory guidance. And the theme sharing of "The Way of Entrepreneurship, Mao Xuan Knows" was carried out.
Entrepreneurial bandits, Huang Taiji, and He Chang, the founder of Laimi
03 Jianghu Tea Talk - Fast Food Pie Hero
In today's rapid development of fast food, fast supply, immediate consumption, and extreme cost performance have become the inevitable needs of people's daily life, and the fast food industry has become one of the most important sectors in the global catering market, and the global fast food market has shown a trend of increasing year by year. In the Jianghu Tea Talk-Fast Food Party on Heroes, Jiang Baidong, co-founder of Zhang Liang Malatang, Liu Tao, founder of Jin Maiyuan Catering, Zhang Jianwei, founder of Xiaogu Sister Malatang, Wang Bing, founder of Huya Fried Chicken, Wang Yiwei, founder of Strong Bone, and Li Hongwei, founder of Meng Ziyuan, were also invited.
In the fast food pie hero session, the host guest Jiang Baidong asked everyone a very sharp question: What is the reason why your business goes bankrupt one day? The founders also thought deeply and said that they would think about it because of their own management problems, thinking problems, decision-making problems, etc.
04 Heroes talk about it
Behind the delicious products, convenient and high-quality experience, and the youthful brand proposition is the brand's deep insight into the pain points and needs of the target group. Chen Bo, co-founder of Lanxiangzi, brought the theme sharing of "Lanxiangzi's Growth Road, Brand Model and Path of Thousands of Stores". What did you do strategically right? It was mainly shared from 6 dimensions:
Pick a track: Choose a track with more opportunities based on trends
Positioning: Clarify the direction of differentiation and customer value
Choose a battlefield: Find a place where you can win and build infrastructure
Grinding Tactics: Polishing winning tactics to replicate pursuits
Winning battles: Fight a campaign of partial annihilation with overwhelming superiority
Rush to know: Constantly promote the news of the victory to grab awareness
Chen Bo, co-founder of Lan Xiangzi
05 Jianghu Tea Talk - Dinner Party on Heroes
Under the influence of factors such as the gradual entry of the industry into stock competition and the increasingly serious homogenization, the consumption habits of catering are also changing, and the innovation of meals also needs to follow the trend. In the section of Jianghu Tea Talk - Dinner Party on Heroes, Gu Wei, founder of Liyuan Seafood, Guo Dong, general manager of Huda Catering, Wei Hongkang, chairman of Luyi Catering, Ke Jingchun, chairman of Tongyue catering, and Zhou Ying, founder of Dahe Banquet Fish Restaurant, were invited.
They are not only the head of the main meal in every city, but also the local king of queues. In the hero session of the main dining pie, the host Gu Wei asked: Regarding the organization and management of the main meal, the single restaurant area is large, the staff is large, the dishes are many, and the management is complex.
Guo Dong, general manager of Huda Catering, said that to shape the organizational structure and cultural construction, we must first do things around "positioning", and secondly, do not solidify, and adjust in time with problems encountered in the link.
Guo Dong, general manager of Huda Catering
Wei Hongkang, chairman of Furnace Art Catering
Ke Jingchun, chairman of Tongyue Catering - Shanhetun, said that the company has changed its organizational structure, the head chef and store manager of the store account for a large share, and the company only accounts for a part of the shares.
Ke Jingchun, chairman of Tongyue Catering - Shanhetun
Zhou Ying, the founder of Dahe Banquet Fish Restaurant, said that their company has 20 minutes of growth time every day, and will resonate with what is in line with the corporate culture, and the things that are in line with the corporate culture should be continued to be done, encouraged to do, and let every employee feel the warmth of home in all aspects.
Zhou Ying, founder of Dahe Banquet Fish Restaurant
06 Heroes talk about it
In today's rapid development of the Internet, empowering short-term traffic into a long-term career is based on persistence, persistence is the core of efforts, and Bill Gainan, the founder of tens of millions of accounts and peak future, brought the theme sharing of "From grassroots to Internet celebrity to brand growth". "My last 16 years of entrepreneurial failures have been my best teacher, and it has taught me to be focused and persistent. "The real opportunity is based on the understanding and deep digging of the industry", which has finally made the blogger with 20 million+ followers on the whole network today.
Bill Gainan, the founder of the tens of millions of accounts and the future of the pinnacle
07 Jianghu Tea Talk - Hot Pot Pie: Heroes
From the bottom of the pot to the innovation of ingredients, and then to the increase of drinks and snacks, the competition in the hot pot industry has long been a red sea, so that when it comes to the innovation of the hot pot track today, almost many practitioners have expressed difficulties, how to achieve product innovation, is a major problem that hot pot practitioners must think about in 2024.
Li Yang, the founding partner of Zhu Guangyu Hot Pot Restaurant, Wu Yan, the founder of the hot pepper Ma hot pot, Wu Hongtao, the founder of Xiong Meowlai, the founder of the hot pot, Mu Jian, the founder of the Hou Hot Pot, Wang Yihan, the founder of Pingjie Hot Pot, and Gao Yuanze, the founder of Dian Niu.
Among them, Wu Hongtao, the founder of Xiong Meow Hot Pot, also gave his own insights on joining, saying that there are two misunderstandings about joining, one is that it is easy to join, and the other is that it is difficult to directly operate.
Xiong Meow came to Wu Hongtao, the founder of hot pot
08 Heroes Talk
The essence of catering business is to let customers come back often, in addition to special catering, most of the catering customers are within 2-3 kilometers, that is to say, our customers are limited, so how do we let the limited group to create higher performance, the most effective way is to improve the turnover rate. Mr. Ananda, the founder of Turntop Technology, the executive deputy director of the Institute of Catering Management of the Business School of Sichuan University, and the co-CEO of Lan Xiangzi, brought the theme sharing of "The Best Profit Model". Mr. Ananda explained the concept of the best profit model from 8 dimensions, and finally explained: "Altruism is the best profit model".
Mr. Ananda, the founder of TurnTaibao Technology, the executive deputy director of the Institute of Catering Management of the Business School of Sichuan University, and the co-CEO of Lan Xiangzi
Catering companies and supply chains are inseparable, front-end and back-end win-win cooperation, is the only way for the future catering industry, to create the ultimate supply chain, all around the scene and demand, every scene of the Jianghu tea talk - supply chain heroes of the heroes of the scene expressed their views on the coordinated development of restaurant enterprises and supply chains, and it is also the first time to invite a number of guests of supply chain heroes: Zhang Li, chairman of the barbecue supply chain, Liu Da, founder of Spicy Red Envelope, Zhong Shuhong, co-founder of Cuihong Food, Wang Yang, general manager of Chuanhai Chenyang Food, Li Ke, co-founder of Baipin Nikko Tomato, Gou Zhongjun, co-founder of Juhui Restaurant, and Du Yantao, founder of New Yaxuan.
Host Zhang Li said that the prosperity of the category can bring the prosperity of the supply chain, and the rapid growth of the supply chain can promote the development of the category.
When the host, Zhang Li, chairman of the barbecue supply chain, asked, how can the supply chain and catering enterprises better develop together and achieve win-win cooperation?
Zhang Li, chairman of Liske barbecue supply chain
Li Ke, co-founder of Baipin Nikko Tomato, said that first of all, the product should be stable, and the second is to control the cost, so the core of chasing the important thing is innovation.
Li Ke, co-founder of Baipin Nikko Tomato
Gou Zhongjun, co-founder of Juhui Meal, said: The back end of the tree has deep roots, and the front end will flourish. Doing a good job in front-end cooperation is the inevitable cultivation of every supply chain person.
Gou Zhongjun, co-founder of Juhui Meal
Zhong Shuhong, co-founder of Cuihong Food, said that the first thing is to ensure that the product is safer and absolutely guarantee the safety of chili peppers; The second is standardization, which should be unified.
Zhong Shuhong, co-founder of Cuihong Food
Liu Da, the founder of Mala Red Envelope, said that the relationship with the front-end Party A is like a virgin boyfriend and girlfriend, and it is necessary to understand more.
Liu Da, founder of Spicy Red Envelope
Du Yantao, the founder of New Yaxuan, said that the focus is still on user value and continuous improvement of user value.
Du Yantao, the founder of New Yaxuan
epilogue
The sharing of the guests analyzed the theoretical and practical problems of the development of the catering industry from different perspectives, explored a new development direction for the development of the catering industry, analyzed the current development prospects of the catering industry, and finally congratulated the World Federation of Chinese Cuisine Industry Community Catering Industry Branch on the complete success of the private board meeting with the theme of "Cooking Wine on Heroes and Fireside Catering".